Trend

 A sequential pattern of change in recorded data--

- a change evidenced by a rise or fall of variables
when measured between at least two points over
time. (Gordon, 2008)
 Must pass basic tests of significance; a change
that affect a wide range of people and that has
broad social, economic, cultural, spiritual, and
political implications.
 Facilitates social change and development in
societies
 Operates as forces of social change
a. Megatrends
Megatrends are large social, economic, or political changes
that are slow to form; however, once in a place, their
influence can last for decades
(Naisbitt ,1982)
Entails a major restructuring; they are a larger pattern of
broad trends that reshape and transform our lives
A trend in a global scale
Not always created by majority, but are typically followed by
a majority society
Adhere to the economic principle of globalization as a
primary for change and growth in the world today
 Megatrends identified by Naisbitt and Patricia
Aburdence (1982)
From To
 Industrial society Information society
 Forced technology High-tech/high-touch technology
 National economy World economy
 Short term Long term
 centralization decentralization
 Institutional help Self-help
 Representative democracy Participatory democracy
 hierarchies networking
 north south
 either Multiple options
 Megatrend 2000 as identified by Patricia
Aburdene (1990)
Booming Global Information economy, freer trade, government bias toward
Economy economic expansion over ideology
Renaissance in the Arts Rapid growth in participation in the fine and finer arts
Emergence of Free- Emergence of free markets in socialist economies
Market Socialism
Global lifestyles and Increasing similarities in global lifestyles with increased
Cultural Nationalism cultural nationalism
Rise of Women in Women have become much more important in leadership
Leadership roles
Age of Biology Biotechnology makes great progress and raises major ethical
issues, while biology becomes a more common metaphor
Religious Revival Led by fundamentalism and the desire for deep and personal
experience
Triumph of the In becoming free of institutional constraints to become more
Individual in charge of one’s own destiny
b. Microtrends
 the emerging small forces behind tomorrow’s big
changes
 The most powerful forces in our society (Penn,
2007)
 Advocates localization as opposed to
globalization
 Recognizes that people and communities have
never been more sophisticated and more
knowledgeable about the choices they make in
their everyday lives.
Fads
Transitory and very limited in scope
Typically spread quickly, but disappear equally
quickly
Only affect a particular group or region and
has no long-term implications
 Quiz #1. Classify the following trends as microtrends or
megatrends. Be sure to explain your answer
Trends Microtrend/Why Megatrend/Why

1. The growing number of international

students presents a challenge for
administrators and educators in terms of
their preparation to live and work in a
globalizing world.
2. The number of left-handed people in
Asia has doubled in two generations.
3. Mr. Ato dela Cruz has a made-to-
order car delivered to him in less than a
month.
4. A cultural shift toward healthier living
among Asians
5. ASEAN Integration
6. Stay-at-home workers
7. Mothers over 45 years old are the
fastest growing group of DOTA players.
8. The rise of fast food businesses
9. A coffee shop becomes popular to
make their choice of coffee, their milk,
and their sweetener.
10. iPods are popular because they let
us pick and choose our own songs.
Prepared by:

MYLINE LOPEZ