Team Members

Amante, Marl Noel

Bataler, Arleen
Camila, Stephanie
De Guzman, Mike Laurence
Ferrer, Raezelle Jane
Manabat, Mercy
McDonald’s: Basic Facts
• 36,000 restaurants in 101
countries as of Jan. 2018 as
January 2018.
• 80% of the restaurants are owned
and operated by franchisees.
• Philippines, over franchisees .
• Source: McDonald’s corp. website
What is a Franchise ?
• A License by a business owner
to another business
• From the Franchisor to a
Franchisee
• Strict implementation rules
Franchise Agreement
• The franchisee has a right to
operate a Mcdonald’s restaurant
for 25 years.
Contents Agreement
• Architectural planning and Global
design fees
• Building, leasehold and other
required
• Air conditioning system
• Kitchen equipment
• Seating, signage and décor
• Government requirements
Government requirements
Competitors
Strength
• Establish brand name
• Adapts to local market
• Near to terminals
• Safety and quality food
• There are some games while waiting
Weakness
• Managements failure to see trends that do not fit
• High employee turnovers
• Price competition
• Controlling quality with franchised operation
Opportunity
• Upscale restaurant
• Going green
• Expanding to new part of globe
Theats
• More health conscious costumer
• Competitors
• Contamination risk
• Geopolitical issue affect
 Product

Promotion Price

Place Next
 Main Products
OTHERS
Chicken
Nuggets
BREAKFAST
Chicken
HASHBROWN Fillet
EGG McMuffin Spaghetti
Sausage Fries
Pancake Ice cream
Eggdesal
 Prices
• Bundle pricing
• Alacart
 Promotion
• Grand opening
• First 100 customer get free
burger McDo.
• Giving discount using coupon
before grand opening.
• Advertisement
• Social media.
• Online.
• Print.
 Place
• J.P Rizal Trinidad Compound
Corner of H.Santos Barangay
Singkamas Makati City.
LOCATION
A Beautiful End Product
Structural Design: Top View
Drive Thru

Drive thru
Structural Design: Ground Floor
Structural Design: 2nd Floor
 Sample Chairs and Tables

Soft
chair
without
sandalan

Long
table
 Hard Chair with
sandanlan

Square table =
unstable

Rectangle table =
stable

Sofa chair
KOS
Play Ground
Party Room
 Number of Seats
FLOOR ROUND HARD CHAIR SOFT CHAIR SOFA
CHAIR WITH WITH
WITHOUT SANDALAN SANDALAN
SANDALAN
1 20 0 20 0

2 128 20 8

TOTAL 20 128 40 8
 Number of Tables
FLOOR RECTANGULAR SQUARE TABLE LONG TABLE
TABLE (STABLE)

1 0 15 1

2 4 57 2
Cost of a McDo Franchise

50,000,000
 Location Costs
• COST OF LOT 577,300,000
• VAT 69,000,000
• 646,300,000
Total SqMeter:3,038.41
212,709.94
• Mcdo used Sq.meter 1,000

Cost 212,709,937.1
 McDo Opening Schedule am
TIME RESTURA APP OR GRAB FOOD DESSER PARTY DRIVE
NT WEBSITE PANDA T ROOM THUE

7:00AM-8:00AM     

8:01AM-9:00AM     

9:01AM-      
10:00AM
10:01AM-      
11:00AM
11:01AM-      
12:00NN
12:01NN-      
1:00PM
1:01PM-2:00PM      
TIME RESTURA APP OR GRAB FOOD DESSER PARTY DRIVE
NT WEBSITE PANDA T ROOM THUE

2:01PM-3:00PM       

3:01PM-4:00PM       

4:01PM-5:00PM       

5:01PM-6:00PM      

6:01PM-7:00PM      

7:01PM-8:00PM      

8:01PM-9:00PM     

9:01PM-     
10:00PM
TIME RESTURA APP OR GRAB FOOD DESSER PARTY DRIVE
NT WEBSITE PANDA T ROOM THUE

11:01-   
PM12:00MN
12:01MN-   
1:00AM
1:01AM-2:00AM   

2:01AM-3:00AM   

3:01-AM4:00AM   

4:01AM-5:00AM   

5:01AM-6:00AM   

6:01AM-7:00AM   
 McDo Target Consumers
• We expect 110 pesos per seat
Resid- Empl- Students Pasaher Drive Online Shop TOT
Time food
ents oyee o thru cite pers

7:01 am - 8:00 am 80 80 85 60 20 20 345

8:01 am - 9:00 am 90 60 60 70 30 25 335

9:01 am - 10:00 am 70 60 70 75 30 40 20 365

10:01 am - 11:00 am 60 30 30 40 30 25 25 240

Time Resid Empl Stud Shopp Drive Online Pas TOT
food
ence oyee ents ers Thru site ahe
ro
11:01 am - 12:00 nn 100 50 60 15 35 30 70 360

12:01 nn to 1:00 pm 150 60 70 30 30 35 60 435

1:01 pm to 2:00 pm 80 30 60 40 20 25 50 305

2:01pm to 3:00pm 50 25 40 20 15 15 30 195

3:01 pm to 4:00 pm 40 30 30 25 10 20 40 195

4:01 pm to 5:00pm 50 45 45 20 15 30 30 235

5:01 pm to6:00 130 75 60 40 30 60 40 435

6:01 pm to 7:00pm 120 70 75 30 50 50 50 445

Time Reside Empl Stud Shop- Drive Online Pas TOT
food
nts oyee ents pers thru site ahe
ro
7:01 pm to 8:00 pm 135 60 60 35 50 50 65 455

8:01 pm to 9:00 pm 115 80 50 20 60 40 60 420

9:01 pm to 10:00 pm 90 75 30 - 45 20 70 330

10:01pm to 11:00pm 75 70 20 - 40 - 60 245

11:01 pm to 12:00 55 55 - - 20 - 180

mn
12:01 mn to 1:00 am 50 50 - - 25 - 50 165

1:01 am to 2:00am 45 30 - - 30 - 40 145

2:01 am to3:00am 40 35 - - 25 - 30 100

3:01am to 4:00am 50 30 - - 20 - - 100

Time Reside Empl Stud Shop- Drive Online Pas TOT
food
nts oyee ents pers thru cite ahe
ro

4:01 am to 5:00 am 55 15 - 10 - 50 130

5:01 am to 6:00 am 60 30 50 - 20 - 40 200

6:01 am to 7:00 am 120 90 90 - 40 - 60 400

 Monthly Report Forecast
Accounts

McDo income 22,308,000

TOTAL REVENUE
Expense
Salaries and Wage 1,808,250
Supplies 350,000
Utilities 150,000
Transportation 160,000
Uncontrollable Expense 150,000
Other expense 50,000
TOTAL EXPENSE 2,668,250
NET INCOME 19,639,750
 Projected McDo Annual
Income Statement
Accounts

Revenue 267,696,000

Expense
Salaries and Wage 21,699,000
Supplies 3,900,000
Utilities 1,800,000
Transportation 1,920,000
Uncontrolable Expense 1,800,000
Other expense 600,000
TOTAL EXPENSE 31,719,000
NET INCOME 235,977,000
 RETURN ON INVESMENT
•
THE PROJECT TEAM
 References
• Mcdonalds.com.ph
• Troughtco.com