Tag Taste- Estimation of Market Potential

Overview of F& B Industry -India

Participation in GDP

Expected Growth
Overview of F& B Industry –Delhi/NCR
Overview of F& B Industry –Delhi/NCR
Overview of F& B Industry –Delhi/NCR
Estimation of Market Potential for Tag Taste in Delhi/NCR
Market Considered for Study Delhi/NCR ( Approx.)
No of Luxury Restaurant 150
No of Fast Food Counters /QSRs 7200
Pubs/ Coffee Bars 1300
No of Luxury Restaurants making Changes
annually#
=150*(365/45)
Charges as applied for sensorial services by Tag Taste
Sensorial Review per person per day # Rs. 5000/-
Launch/Modification of a dish # Rs. 500,000/-
* Almost all well known Delhi/NCR restaurants are registered on Zomato
# Every 45 days a luxury restaurant requires to modify /launch a new Dish-
source: Arun Tangri, Co founder Tag Taste
Estimation of Market Potential for Tag Taste in Delhi/NCR
Exhibit II

No of Restaurants requiring Tag Taste Services for

modifying /developing New Dish Annually
1217

Annual Revenue (Rs Crore) 60.85

No of Sensorial Review @ 1 daily by Tag Taste =(5000X4)365
Annual Revenue (Rs Crore) 0.73
Total Revenue from services (Rs. Cr) 61.58
Revenue from Advertisement etc Undefined
 Outlook for Tag Taste

The estimate of the potential of Tag Taste is on a conservative side. It is based on data for registered
luxury restaurants only. However, the emerging trends gives a very positive outlook for Tag Taste in
the next 3-5 years horizon.

 The contribution to the GDP is increasing from the F& B sector.

 The market share of the organised F&B retail business is increasing fast.
 A large no of foreign brands that are entering India will require sensorial services for developing
new flavours.
 There is an increase in no of foreign travellers to India creating a pull in the F& B Industry for the
development of recipes hitherto unknown to India.
 Govt thrust on ease of doing business will further deregulate the sector allowing for fast
expansion of F & B sector.
 With the digital network in India increasing both, geographically and demographically, Tag Taste
is set to maximise its revenue most from its first mover advantage.
 Other potential sources of revenue eg Adv, promotions grows as Tag Taste expands its footprints.
Thank you