An Extra Set of Hands

Amanda Hoffman
What are we discussing?
• Introduction
• What’s a retainer?
• Why would I want one?
• Give me some examples
• Imagine the possibilities
Introduction
League of
Conservation Voters
LCV works to turn environmental
values into national, state and local
priorities. LCV, in collaboration with
our state LCV partners, advocates
for sound environmental laws and
policies, holds elected officials
accountable for their votes and
actions, and elects pro-environment
candidates who will champion our
priority issues.
Retainers
What is a retainer?
Why would I want one?
Non-profit SQL
Fundraising Database
Administration
Personalization
Web
Development
Change List
Management Java Management

Marketing Salesforce
Segmentation Certification
Real Life
Examples
1. Luminate Retainer

Choice & Flexibility

Examples:
• Enhance Forms – Donations, Advocacy
• Backend Customizations
• Salesforce Workflows
• ServiceBus Administration
2. Analytics Retainer

Hours + Deliverables
 Profiles
Personix Life Stage: Political Affiliation:
Power Elite Super Democrats &
Young City Solo Mild Republicans

Length of Male & Married a

Residence: factor; Children &
3-5 years Age not a factor
3. Production Retainer
z
y
x

Service Delivery
 Data Pulls
SECTION DESCRIPTIONS:

HPC REC Exclusions/ Inclusions Pkg

1 $100-$1000+ 0-12 Mo. Online Only 3rd $100+ 0-12 MO $100-$1000+ Singles & Multis Online Only Donors N/A A

2 $100-$1000+ 0-12 Mo. 1st $100+ 0-12 MO $100-$1000+ Singles & Multis Exclude Section 1 B

3 $100-$1000+ 13-21 Mo. Online Only 3rd $100+ 13-21 MO $100-$1000+ Singles & Multis Online Only Donors Exclude Section 1-2 C

4 $100-$1000+ 13-21 Mo. 1st $100+ 13-21 MO $100-$1000+ Singles & Multis Exclude Section 1-3 D

5 $10-$99.99 0-18 Mo Online Only 3rd $10+ 0-18 MO $10-$99.99 Multis & Singles Online Only Donors Exclude Section 1-4 E

6 $10-$99.99 0-18 Mo 3rd $10+ 0-18 MO $10-$99.99 Multis & Singles Exclude Section 1-5 F
Why would I want one?
What could you do?
2
Thank you!
Amanda Hoffman
VP Membership & Development Operations

League of Conservation Voters

Amanda_Hoffman@LCV.org

linkedin.com/in/amanda-hoffman
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LCV by the Numbers
Staff: ~100
Budget: $60M
Email: 1.8M
Entities: c3, c4, PAC, Super PAC, 527 and Bundling