1) Started its journey in 1903 with Taj Mahal Palace in Mumbai

2) During the period 1970-1979 it began business in metropolitan cities ( Taj Coromandel in Chennai,
Taj Mahal Hotel in Delhi, India's first International five star deluxe beach resort , the fort Aguada
Beach Resort in Goa)
3) Its during this period only they started to convert royal palaces in India to Luxury hotels ( Lake
palace in Udaipur, Rambagh Palace in Jaipur, Umaid Bhawan Palace in Jodhpur and many more)
4) During the period 1980-1989 its began to spread its business outside India too and also in
different metropolitan cities in India
5) In 2013 Rambhag Palace and Taj Mahal Palace & Tower in Mumbai were Ranked by Conde Nast
Traveler among its “Top 100 hotels and Resorts in the world”
6) Conde Nast Traveler also ranked Taj Mahal Palace & Tower in Mumbai as number 13 on its list
“Gold Standard Hotel ”in 2014
7) In late 2013 Taj Lake palace in Udaipur and Taj Exotica Resort and Spa in Maldives were ranked 34
nd 98 on the list “100 Best hotels and Resorts”
1)Survived Terror attack
2)Economics Instability
3)Increase in Competition
Strategic Fit: McKinsey 7S
Strategy
Structure
Staff
Shared Values
Style
Skill
System
 Service Service
Research Marketing
Production Providing

1) Development of new 1) Improvement of structure 1) Reception service 1) Booking service

products and facility 2) Hall Service 2) Communication
2) Improvement of existing 2) Maintenance work 3) Room Service 3) Promotional formula
products 3) Purchasing 4) Additional service 4) Public Relations
3) Customer surveys 4) Outsourcing of Service 5) Customer database
4) Broadening of Customer 5) Staff training and
base professional development
5) Development of new
operative and information
system
Tajness: The Legendary Hospitality by Taj

• Hassle free Check-in and Check-out facilities

• All the hotels are treated with Jasmine, Indian music
• Signature meals available in all the hotels
• Yoga, wake up rituals
Vivanta and Gateway under the umbrella of
Taj:

Vivanta By Taj, Hyderabad The Taj Gateway Hotel, Raipur

SeleQtions: A new vision Gateway, Coonoor Blue Diamond, Pune

 A total of 12 Hotels have been renamed and

discontinued their brand tags with Vivanta
and Gateway

Taj View, Agra The Ambassador, New Delhi