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QUALITATIVE RESEARCH

APPROACH

It is a holistic approach
that involves discovery.

Described as an
unfolding model that USE FOR:
occurs in a natural DESCRIBING,
setting that enables EXPLAINING, AND
the researcher to INTERPRETING
develop a level of COLLECTED DATA.
detail from high
involvement in the
actual experience.
QUALITATIVE RESEARCH
APPROACH

It is conducted within a
poststructuralist paradigm.
5 Areas of Qualitative Research

CASE STUDY

ETHNOGRAPHY STUDY

PHENOMENOLOGICAL STUDY

GROUNDED THEORY STUDY

CONTENT ANALYSIS
QUALITATIVE RESEARCH

BUILDS its premises on


Induct
rather than
Deductive Reasoning
ive
QUALITATIVE RESEARCH
INDUCTIVE REASONING DEDUCTIVE REASONING

In the process of In the process of


induction, you begin deduction, you begin
with some data, and with some statements,
then determine what called 'premises', that
general conclusion(s) are assumed to be true,
can logically be derived you then determine
from those data. In other what else would have to
words, you determine be true if the premises
what theory or theories are true.
could explain the data.

Examples of inductive logic: Examples of deductive logic:


* This cat is black. That cat is black. A third cat is black. *All men are mortal. Joe is a man.
Therefore all cats are are black. Therefore Joe is mortal. If the first two statements
* This marble from the bag is black. That marble from are true, then the conclusion must be true.
the bag is black. A third marble from the bag is *Bachelor's are unmarried men. Bill is unmarried.
black. Therefore all the marbles in the bag are black. Therefore, Bill is a bachelor.
MIXED METHODS APPROACH

Johnson & Both open-


Onwuegbuzie, Collects not only and closed-
Tashakkori & Teddlie are numerical data, but ended
also narrative data. questions
researchers that
incorporate methods of SURVEY: Close-ended
collecting or analyzing questions to collect
data from the numerical/
quantitative & quantitative data
qualitative research INTERVIEW: Open-
approaches in a single ended questions to
study. collect the
narrative/qualitative
data.

It is an extension of rather than a replacement for the quantitative &


qualitative approaches to research, as the latter two research
approaches will continue to be useful and important.
MIXED METHODS APPROACH

Both Both open-


Mixed methods research predetermined and and closed-
is more specific in that it emerging methods ended
includes the mixing of . questions
Multiple forms of
qualitative and
data drawing on all
quantitative possibilities
data, methods, Statistical and text
methodologies, and/or analysis
paradigms in a research
study or set of related
studies.
CONCLUSION
Quantitative & Qualitative Research Methods
investigate & explore the different claims to
knowledge & both methods are designed to
address a specific type of research question.

Quantitative Method provides an objective


measure of reality, while
Qualitative Method allows the researcher to
explore and better understand the complexity
of a phenomenon.
Thank you.

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