Chapter 9

SUSTAINABLE MANAGEMENT
OF TOURISM AND HOSPITALITY
 Meaning
It is achieving quality growth
in a manner that does not
deplete the natural and built
environments.

Preserving the culture,

history, and the heritage of
the local community.
 Meaning
Key to sustainable management:
It is to balance the number of the
visitors with the capacity of the
given environment that allows the
greatest interaction and enjoyment
with the least destruction.

Major concern: Carrying capacity

It is the largest number of people a
destination can efficiently manage
within its given environment and
management capabilities.
 Meaning
When too many people gather in
an area which cannot be
handled, the environment and
economy are harmed.

An effective solution is Managing

sustainable tourism and hospitality that
depends on sound policies that include
a harmonious relationship among local
communities, the private sector, and the
governments to protect the natural,
built, and cultural environments.
Sustainable tourism and hospitality
practices can be a useful means of
providing a community or destination
an improved quality of life.
 MANAGING
Managing the cultural, natural, and
social impact of tourism and hospitality
cannot be overemphasized.
Enhancing understanding among
nationals and promoting a culture of
peace will make people see that
sustainable tourism and Hospitality
development can take place.
Sustainable tourism and hospitality
encourages economic and social
responsibilities for preserving and
enhancing our cultural and
environmental heritage through
tourism and hospitality.
 MANAGING
• UNWTO has established many guidelines and directions for including sustainable tourism in the
country's tourism program.
• Some international and private sector organisations such as world travel and tourism council and
business enterprises to sustainable travel educational network (BEST-EN) have devices effective
strategies for sustainable tourism and hospitality education and development.
• Global Code of Ethics for Tourism (GETC) is a comprehensive set of principles formulated to
direct stakeholders in tourism and Hospitality development.
• Intended for governments, the travel industry, communities and tourist alike, it arrives to help
maximize the sectors benefits while minimizing it's potentially negative impact on the
environment, cultural heritage, and societies worldwide.
• The General assembly of the United Nations World Tourism Organisation (UNWTO) , it's
recognition by the United Nations two years later expressly motivated UNWTO to promote the
active pursuance of it's provisions.
 Article 1: Tourism's contribution to mutual
MANAGING understanding and respect between people's
and societies.
Article 2: Tourism as a vehicle for individual and
collective fulfilment.
Article 3: Tourism, a factor of sustainable
THE CODE'S 10 PRINCIPLES development.
COMPRISES THE ECONOMIC, Article 4: Tourism, a user of the cultural heritage of
mankind and contributor to its enhancement.
SOCIAL, CULTURAL AND Article 5: Tourism, a beneficial activity for host
countries and communities.
ENVIRONMENTAL Article 6: Obligations of stakeholders in Tourism
COMPONENTS OF TRAVEL development.
Article 6: Obligations of stakeholders in Tourism
AND TOURISM: development.
Article 7: Right to Tourism.
Article 8: liberty of Tourism movements.
Article 9: Rights of the workers and entrepreneurs in
the Tourism Industry.
Article 10: Implementation of the principles of the
global Code of ethics for tourism.
 SUSTAINABLE
DEVELOPMENT
GOALS
Known as the Global Goals
• Are a universal call to action to
end poverty
• To protect the planet
• And assure that all people enjoy
peace and prosperity
 SUSTAINABLE
DEVELOPMENT
GOALS
These 17 interconnected and
interdependent goals constitute
the Millennium Development
Goals
It also include new areas such as
• Climate change
• Economic inequality
• Innovation
• Sustainable consumption
• Peace and justice among other
priorities
 SUSTAINABLE
DEVELOPMENT
GOALS • It provide us with common plan
and agenda to tackle some of the
• Give clear guidelines and targets pressing challenges facing our
for all countries to follow based on world such as poverty, climate
their own priorities and the change and conflict.
current world environmental
challenges. • UNDP (United Nations
• An inclusive program formed to Development Programme)
look into the root causes of • has the experience and expertise
poverty and bind all individuals to to drive progress and help
help alleviate it. support countries on the path to
sustainable development.
• The top priority of UNDP is
“Supporting the 2030 Agenda’’
 UNDP Roles
UNDP’s Role is tasked to help carry out goals in 170 countries and territories.

United Nations Development Program: 17 Millennium Development Goals

17 Global Goals
UNDP Roles
1. End poverty in all its forms everywhere; 11. Make cities and human settlements inclusive, safe, resilient, and
sustainable;
2. End hunger, achieve food security and improved
nutrition, and promote sustainable agriculture; 12. Ensure sustainable consumption and production patterns;

3. Ensure healthy lives and promote well being for all 13. Take urgent action to combat climate change and it's impact
(taking note of agreements made by the United Nations Framework
at all ages; Convention on Climate Change (UNFCCC forum)!
4. Ensure inclusive and equitable quality education 14. Conserve and sustainably use the oceans, seas, and marine
and promote lifelong learning opportunities for all; resources for sustainable development;
5. Achieve gender equality and empower all women 15. Protect, restore, and promote sustainable use of terrestrial
and girls; ecosystems, sustainably manage forests, combat desertification and
halt and reverse land degradation, and halt biodiversity loss;
6. Ensure availability and sustainable management of
water and sanitation for all; 16. Promote peaceful and inclusive societies for sustainable
development, provide access to Justice for all and build effective,
7. Ensure access to affordable, reliable, sustainable, accountable, and inclusive institutions at all levels;
and modern energy for all; 17. Strengthen the means of implementation and revitalize the global
8. Promote sustained, inclusive, and sustainable partnership for sustainable development.
economic growth, full and productive employment,
and decent work for all; The United Nations General Assembly declared 2017 as the
9. Build resilient infrastructure, promote inclusive and International Year of Sustainable Tourism for Development
sustainable industrialization, and foster innovation; honing on the potential of tourism to promote the universal
10. Reduce inequality within and among countries; 2030 Agenda for Sustainable Development and the 17
Sustainable Development Goals (SDGs).
 UNDP Roles
Accounting for 7% of world-wide exports, one in
11 jobs, and 10% of the world's GDP, the tourism
sector, if well managed, can stimulate economic
growth, social inclusiveness, and the protection
of cultural and natural resources.

The International year enhances tourism's role in

the following five key areas:

1. Inclusive and sustainable economic growth;

2. Social inclusiveness, employment, and poverty
reduction
3. Resource efficiency, environmental protection,
and climate change;
4. Cultural values, diversity, and heritage; and
5. Mutual understanding, peace, and security.
SUSTAINABLE
TOURISM AND
HOSPITALITY
FRAMEWORK
A policy framework is
document that sets out a set
of procedures or goals,
which might be used in
negotiation or decision-
making to guide a more
detailed set of policies, or to
guide ongoing maintenance
of an organization's policies.

In the beginning of life and it will be
until the end, people are united with
nature. This is the beginning triad of
TIME, PEOPLE, and NATURE, the
integrity of creation. Drawing from the
Filipinos' mythical past of Malakas and
Maganda or the biblical story of Adam
and Eve, it is second nature of the
Filipino to see the other person as a
"fellow human being" (kapwa-tao).
Hence, the concept of equality and
partnership is nothing new to the
Filipino. This is the concept that is at
the heart of sustainable tourism and
hospitality in the Philippines.
Because of this unity with nature and
this concept of equality and
partnership, even family and
community can be one in owning up
the accountability to be stewards of
the future:
• as a way of giving glory to the
Creator
SUSTAINABLE • as a way of valuing human life and
the legacy of our forefathers;
TOURISM AND • and out of respect for the dignity of
HOSPITALITY the human person.
This heart of gold in every Filipino, in
FRAMEWORK every family and community is the
soul of the Philippine tourism and
hospitality. This is the driving force
that will give life to and propel tourism
and hospitality. This is the ideal of
motivation for sustainable tourism and
hospitality.
In pushing tourism and hospitality
forward, due consideration and
diligence is given to the character,
way of life, and ecology of every
destination in the Philippines and also
the needs of the world in the future;
and priority is given to total human
development. Character, way of life,
and ecology of the Filipino are the
building-blocks or the main
ingredients in developing tourism and
hospitality products appropriate for
the destination-
About people, there's
cultural, heritage, pilgrimage, and
historical tourism.
About ecology, there's
ecotourism, environmental or nature
tourism, adventure tourism and the
indigenous peoples' link to nature or
ethnic tourism.
About people's way of life,
there's rural, business and leisure,
sports and health tourism.
The aspirations of every person,
family, and community are the very
same goals of tourism and hospitality
in the Philippines: produce better
yields, have a better place to live in,
and be a better person and have a
better family life.
SUSTAINABLE So the efforts that will be put in by the
present generation will be worthwhile
TOURISM AND and beneficial and will safeguard the
welfare of the future generations; it is
HOSPITALITY right and just to have a system that
will monitor the effects of collective
FRAMEWORK action, and Philippine Agenda 21 has
identified six barometers:
sociocultural, economic, ecological,
technological, institutional, and
political viability.
 "IF YOU WANT TOURISTS TO
Peace is the foundation and the essential
ingredient of attractive tourism and FIND YOUR CITY/PROVINCE/
hospitality. Tourism and hospitality MUNICIPALITY/ BARANGAY
promotes international and cross-cultural
understanding that is why it is referred to ATTRACTIVE, THE RESIDENTS
as the world's peace industry. MUST FIRST FIND IT
Building on the Filipino's value of ATTRACTIVE.”
malasakit or solicitous concern, customer
focus should be the strategy for
developing and marketing a tourist
SUSTAINABLE
destination so that it will not only be
globally competitive but more importantly, TOURISM AND Each community improves to reflect
through niche marketing, the Philippines
can find and establish its leading edge.
The rich natural and cultural heritage of
HOSPITALITY on what the residents want for
themselves and the community
the Philippines allows for diversity in travel
and tourism experiences and the unifying FRAMEWORK welcomes to their "home" whoever
conducts himself or herself as a
quality would be the innate good nature
of the Filipinos. What every tourism and person should, and in return, the
hospitality master planner or practitioner people reciprocate with graciousness
should keep topmost in their minds when and genuine hospitality.
thinking customer focus is:
Every Filipino aspires for a well-ordered,
balanced, and prosperous life- there is
When tourism and hospitality is
physical equity (good health), intellectual
developed, managed, and promoted in
equity (continually expanding learning),
this manner, then it will be alive,
spiritual equity (clear sense of life's
progressive, enduring, and continually
purpose and meaningful life),
beneficial because an EMPOWERED
psychological equity (self-esteem and
SOCIETY stewards it; TOURISM AND
positive self-concept), and financial equity
HOSPITALITY DEVELOPMENT is
(having enough money to meet the needs
for subsistence). Equity in society is a vital SUSTAINABLE COMMUNITY-SUSTAINED,
GOVERNMENT NURTURES
and
the
strategy in sustainable development.
Equity in society distribution of wealth. It TOURISM AND INDUSTRY to make it GLOBAL in state of
mind.
begins with a keen sense of self and
sustained by finding greater value and
meaning in relationships. When the heart
HOSPITALITY Truly, sustainable tourism and hospitality
is the Philippines' gift to the world
is empty, the head cannot think, and a full
pocket only amplifies this emptiness.
FRAMEWORK because it lends to the BETTERMENT of
the NATION, its people are imbued with a
sense of nationhood because of renewed
Tourism and hospitality is sustainable
SENSE OF IDENTITY, PRIDE OF PLACE,
when it dignifies and makes people proud
and COMMITMENT
of it because people treat each other well;
it satisfies the customer because there is
a lot of caring; and it promotes well-being
because it brings out the best in every
Filipino.
 1. Environment and ecological
quality
Conservation International and
National Geographic Traveler 2. Social and cultural integrity;
magazine created in 2002 the 3. Condition of any historic
World Legacy Awards to building and archeological
recognize outstanding businesses, site;
organizations, and places that
have contributed very much in Current Trends 4. Aesthetic appeal;
promoting the principles of
sustainable tourism. in Sustainable 5. Quality of tourism and
hospitality management; and
The National Geographic Traveler Tourism and 6. Overall outlook for the future.
published, March 2004 issue, a
criteria to measure the extent to Hospitality
which worldwide tourism These criteria were first used to
destinations follow the best evaluate 115 world destinations
practices in a sustainable tourism regarding their sustainability.
and hospitality development.
 These four articles have provided
The National Geographic Traveler the needed emphasis on the
published a special study on impact of the tourism and
sustainable tourism practices in
the National Parks of Canada and Current Trends hospitality industry on the natural
and built environments. The
the United States.
in Sustainable concept of sustainability as a
resource development and
This was followed by a survey in
2006 of 94 world heritage Tourism and management philosophy is
penetrating all the levels of policy
destinations and a survey in 2007
of island destinations using the Hospitality and practice related to tourism
same criteria. and hospitality, from local to
global.
 Current Trends
in Sustainable
Tourism and
Hospitality
The concept of using sustainable
tourism and hospitality development
as an economic stimulus to achieve
growth while maintaining the natural
and built environment is receiving
much attention from industry,
government, and academic sectors.
 Global Impact of
Sustainable Tourism
and Hospitality
Globally, the interest to tourists in
sustainable tourism and hospitality has
grown tremendously since the
beginning of the 21st century. This
interest will surely continue in the next
several years as long as the
international community recognizes,
endorses and promotes the concept.
 Global Impact of
Sustainable Tourism
and Hospitality
Human beings have the ability to
manipulate and change certain aspects of
the environment. Hence, when useless
ineffective management tools are used,
tourism and hospitality can lead to a
degradation of the environment.
It is important that visitors have an
obligation to ethically support sustainable
tourism and hospitality, and destination
managers must educate their visitors
toward attaining this goal.
 Global Impact of Sustainable
Tourism and Hospitality
Enjoy our diverse natural and cultural heritage and
help us protect and preserve it;

Code of 1. Assist us in our conservation efforts through the

efficient use of resources including energy and
water;
2. Experience the friendliness of our people and the

Ethics for
welcoming spirit of our communities. Help us
preserve these attributes by respecting our
traditions, customs, and local regulations
3. Avoid activities which may threaten wildlife or

Tourists
published in the Parks Canada Vacation
Planner
Enjoy our diverse natural and cultural
heritage and help us protect and preserve it;
plant population or which may be potentially
damaging to our natural environment; and
4. Select tourism and hospitality products and
services which demonstrate social, cultural, and
environmental sensitivity.
5. The investment in sustainable tourism and
hospitality practices, either made by international
agencies or the local community, has a great
impact on the global tourism and hospitality
marketplace. Many international programs have
been organized to support sustainable tourism
and hospitality.
 BENEFITS
Tourist attraction in both the natural and
built environments are important factors for
economic growth. Satisfied visitors are likely
to be repeat visitors and can surely
contribute to the economic growth of
tourism and hospitality of a local community.
The economic benefits of successful
sustainable tourism and hospitality
management include developing new
business, expanding job opportunities,
increasing income, marketing new products,
improving infrastructure, encouraging
diversification, integrating the local
economy and special opportunities with
other services and products, promoting
community pride, and higher quality of life
to the local population.
The key to sustainable tourism and
hospitality is to manage the destination
effectively to provide benefit to the local
population, to enrich the visit of the tourist,
and to preserve the tourism and hospitality
products for future generations to enjoy.
End of Chapter 9

Sustainable
Management of
Tourism And
Hospitality