RETAIL MANAGEMENT

PRESENTATION
ON

Presented by
Ajay Verma M1718026
 Decathlon. is a French sporting goods retailer.

 With over 1500 stores in 49 countries, it is the largest sporting goods retailer in the world.

 It started to expand abroad a decade later, to Germany in 1986, Spain in 1992, Italy in
1998, Portugal, the United Kingdom in 1999, China in 2003, India in 2009, Hong Kong in
2013, Malaysia in 2016 and Southeast Asia in 2012 and South Africa, Philippines in 2017
and Australia in 2018.

 The company employs more than 87,000 staff from 80 different nationalities.
 Michel Leclercq is a French billionaire
businessman. He is the founder and owner of
Decathlon Group, the world's largest sporting goods
retailer. He owns 40% of Decathlon. As of April 4,
2019, Forbes estimated his net worth at US$5.2
billion.
 Mostly young crowed.

 Approx.1200-1500 people per day.

 During weekend this number my rise upto 2300-2500 per day.

 Sales per customer on an average of 800 Rs.

 Mostly sports lovers mainly students and local residents.

Cycling and its related Products:

Trekking and Hiking Running

Yoga and Gym Water Sports
Skates
Football and Clothes Skiing
Workout
 Decathlon follows Societal Marketing

 Where the Company markets it’s values not only with Customer needs in mind rather
taking the long term well being of the Society as a whole.

 They often conduct tournaments during weekends to promote their company.


Decathlon Thane Sports Carnival
EXPERIENCE TRUE SPORTS MADNESS!! Indulge in
multiple sporting activities at Decathlon Thane Sports
Carnival and win Prizes Worth up to 1.5 Lakhs.
Join us to experience the following Sports : Frisbee,
Darts, Carrom, Golf, Archery, Skipping Challenge, Pull
up Challenge, Backpacking Challenge, Crossbar
Challenge, Shoot the hoop Challenge, Angling,Slack
Lining, Tent pitching, Family Treasure hunt.
Special Competitions for the Kids:
SPORTS FANCY DRESS - 15th Sep:
Dress Up as your Favorite Sports Person and talk about
why you love them! Age Categories : 3-5 / 6-8 / 9-11.
Registration Fee : 99/-
1st Prize : 800/- Voucher; 2nd Prize : 600 Voucher
3 lucky winners to get Gift vouchers worth 1000.
DRAWING COMPETITION : Paint your hearts out!!!
Topics : Favorite Sport/Still Life of a sport
product/Environment friendly sports.
Age Categories : 3-5 / 6-8 / 9-11. Registration Fee : 99/-
1st Prize : 800/- Voucher; 2nd Prize : 600 Voucher
3 lucky winners to get Gift vouchers worth 1000.
Shop Your Hearts out at DECATHLON THANE @SPORTS
CARNIVAL & Stand a Chance to Win Gift Vouchers Worth
1.5 LAKHS!!!
BUMPER PRIZE : Highest Billing of the Day Wins a Voucher
worth 30,000
QUARTERLY WINNERS :
Shop for 5K (9 AM - 1 PM) - Stand a chance to Win Voucher
worth 15K.
Shop for 4K (1 PM - 5 PM) - Stand a chance to Win Voucher
worth 10K.
Shop for 3K (5 PM - 10 PM) - Stand a chance to Win
Voucher worth 5K.
 Seasons - Seasons affect their business a lot. During summer they would expecting whole lot
of customers. It is the same during the weekends & government holidays. Other than that
customers are relatively low.

 Competitors - Other Sportswear brands such as Nike, Adidas etc

 Location - The store is located far away from city. This is a major disadvantage as people
usually don’t travel a long distance just to buy a single product which can rather be bought
from nearby stores.