DISTRIBUTION CHANNEL PARTNERS

& DIVISION OF TASKS IN ITC LTD.

Presented By:
GROUP -6
DISTRIBUTION CHANNEL PARTNERS

MOTHER CITY WAREHOUSE

FACTORY DISTRIBUTOR RETAILER END CONSUMERS
WAREHOUSE

TRANSPORTATION
TRANSPORTATION (DISTRIBUTOR BEARS
(COMPANY BEARS THE COST) THE COST)
 Areas Covered

DISTRIBUTOR

DS 1 DS 2

Overall Sector- Secto Sector- Gaur

Sector-62
Bhangel 104 r-137 75 City

AREAS IN GAUTAM BUDH NAGAR

DISTRICT
 DISTRIBUTOR
• MARKET COVERAGE: COVERS THE WHOLE GAUTAM BUDH
NAGAR
• DS(DAILY SALESPERSON): Distributor having 2 DS working under
him for ITC educational & stationary department, covering the whole
Gautam Budh Nagar
 The first DS is Mr. Neeraj and he covers the whole Sector-62, Noida i.e.
B block market and etc including Bhangel
 The second DS covers the area like Sector 104, 137, 75 and Gaur city
1) Hazipur
2) North East Delhi
 The distributor also supplies the classmate stationary products to online
retailer i.e. MILK BASKET
 Distribution Task Performed By
Merchant Wholesaler
• Market coverage: The distribution Centre for ITC education and
stationery is situated in Sector 10, Noida And covers the Gautam
Budh Nagar
• Sales contact: The distribution Centre has two employees that
cover all the retailers in Noida providing them with the orders and
taking theirs queries and suggestions
• Order processing: The minimum order quantity for the retailers is
1000 units per week
• Holding inventory: The distributor stocks the inventory from the
warehouse in Dadri and provides to the retailers
• Gathering market information: All the information regarding the
market is collected by the DS and given to the distributor and then
he forwards it to the company
• Customer support: Units are given on monthly credit bases and in
case of any issue/damage the products are completely returned
 Distribution Task Performed By
Customers
 Product Availability:- The customer demand for Classmate Notebooks is
more during Peak season i.e. March- April and August- September , that’s
why distributor keep enough inventory to meet the demands of the
customers
 Customer Service:- Provide Discounts/ offers
 Breaking Bulk:- The company provides more discounts to the wholesalers
during the Peak Season
MAP
 ONLINE SALES IN RETAILING
• Educational & Stationary Products like copies, pens etc.

FACTORY WHOLESALE DISTRIBUTOR MILK BASKET

R

Max order- 25000 to ORDER PLACED THROUGH

30,000 monthly E-MAILS - Weekly
 Distribution Task Performed By Retailers
• Retailers:- Consist of business firms engaged primarily in selling merchandise for personal
goods.
• Kind of retailers in ITC Ltd
 By Methods of Consumer Contact
1) Mail Order (E-Commerce)
2) Regular Store (CATALOGUE/BROCHURE SELLING)
• Distribution task preformed by ITC Ltd. Retailers:-
 They provide personal selling and display of their product.
 They calculate consumer demand and provide information to wholesaler and manufacturer.
 Offer storage.
 Ordering and accepting delivery in advance.
 Decreasing the risk by taking the ownership of the product.
• Order Amount:- Weekly. 4000 Rs to 8000 Rs
• Online sales in retailing:- Milk Basket
• The product are provided to milk basket by the distributors.
• Order :- Through mail
• Payment method:- Cash, Cheque, Online transaction