Recommending

a Strategic plan for

business development
Ideas for today and tomorrow
By Aritra Ghosh
VISION AND MISSION STATEMENT
Tata ClassEdge’s vision and mission are guided by a strong desire of improving the
effectiveness of India’s education system and are defined by two core ideas:
Sustainability and Social Impact. These will not just help Tata ClassEdge reduce
inequity among students, but also enable building a scalable platform to reach out
to an ever increasing number of students in the future.
TODAY’S SITUATION
• More than 1300 schools and 70,000 teachers across India have already adopted
the Tata ClassEdge way of teaching.
HOW DID WE GET HERE:
• TATA Class Edge, a comprehensive instructional solution for Indian schools.
• Revolutionary digital platform of learning experience to take the nation and it’s
future ahead.
• Providing the best in class interactive medium of teaching.
• A great integration of hardware and software when implemented
together with great care and support system enhances the experience
altogether.
• Constantly thinking in a progressive direction to add value towards institutional
perspective.
• Inculcating a rich pedagogy and bringing technology closer to life.
• Always innovating something new for the teachers’ benefit.
PROBLEMS FACED:
Through extensive research and development TATA ClassEdge identified
the problems faced:
• Engaging varied learners in the classroom
• Lack of personalization in education
• Administrative burden of teachers and principals
• Low parent involvement
SOLUTION

Introducing the TATA ClassEdge product line:

THE PRODUCT LINE:
A TATA ClassEdge portal has been created for accessing hundreds of
lessons prepared by specialists and guided by the present day syllabuses
according to the respective boards( k-12 education system: CBSE,ICSE and
other state boards)
Provides M-LEX model
a) Creating better creativity, communication and critical thinking skills.
b) Rich multimedia experience
c)Visually narrative content in relation to the lessons.
d) Option for teachers to save, add and share lesson experience with
colleagues and peers.
M-LEX MODEL:

M-LEX MODEL

VERBAL VISUAL-AUDITORY KINATICS

Continued…
• Access to MPLS cloud connectivity that allows real time content updataion.
• The ultra-short-throw projector turns any surface into an interactive one.
Teachers can add notes or drawings to the projection and save it for future use.
• Each school has a dedicated Edge center with one Edge coordinator for support.
Teachers can access the portal from the center and prepare for lessons
beforehand.
• TATA ClassEdge personnel conduct annual refresher sessions for teachers to
enable maximum and easy usage. An academic manager is also available to the
school for any further help
 ENSURING THE TEACHER'S PERSPECTIVE

• Tata class edge believes in promoting teachers and their ways of educating
• Tata class edge by no means intends to make the teacher passive or redundant by any
fragment of imagination.
• The main source of making this E-learning experience even more attractive and true to
life are the teachers.
• Tata class edge aims in reducing the teacher student class room teaching gap by making
class room reaching more fun and excitement filled.
• Interactive teaching and easy access of materials enhances the experience .
• Knowledge at your fingertips .
• Every state board and central board syllabuses ,books, lessons incorporated for specific
exam centric learning
• Making the life of an teacher easy by providing him multitasking experience .( Creating
notes, lab demo videos , readymade worksheets and assignments).
ENSURING THE STUDENTS’
PERSPECTIVE:
• It brings in visually rich narrative formats to create better understanding.
• Contemporary themes and current day scenarios that children can relate
to very well.
• Lessons on personnel and social etiquette (ex: answering telephone calls,
keeping surroundings clean)
• Developing a new way of interest and generating passion amongst
students to attend regular classes.
• Teacher edition to better equip teachers to handle these lessons with the
required sensitivity.
BUSINESS FOCAL POINT:- TEACHERS
• Tata class edge believes in bolstering a teacher's strength by providing him/her
with an effective teacher training program( Teacher edge).
• Key features of this program is to incorporate rich pedagogical
teaching methods which are internationally practiced and build the creative and
critical thinking space.
TEACHING & LEARNING
• Student centered innovative methods of teaching
• Use of graphic organizers and teaching aids in teaching-learning which enable
students to visualize concepts in a structured way
Continued…
SKILLS DEVELOPMENT
• Collaborative learning techniques that help develop peer interaction skills
• Creative, critical and analytical thinking skills.
LESSON PLANS
• Use of effective instructional design strategies that help teachers design
comprehensive lesson plans.
STRATEGIC PLAN FOR BUSINESS
DEVELOPMENT:
• Demographic mapping of schools and institutions.
• Identifying prospective schools and academic institutions.
• Fixing appointments with school administrative heads to discuss
product philosophy and the vision behind it.
• Arranging for a demo class in the presence of the teaching faculty.
• Ensuring the teaching faculty with the teacher
empowerment psychology that has been incorporated into the product
line .
Continued…
• Ensuring them that without them ,there won't be any worth to the
product because they will be the key behind driving this technology
based interactive setup .
• How student involvement can be increased and thus reducing
absenteeism.
• How the hardware, software and service line has been closely integrated
for their better accessibility and usage.
• Finally giving them a long term vision perspective and showing them
that enrolling Tata ClassEdge classroom into every institute can
transform India's education and take it to a new high.