Management of Innovation and

Technology (MIT) Track

Entrepreneurship & Technology

Management (ETM) Interest Group
2015
 This track is intended to
prepare students entering
the important and exciting
area of today’s business,
which is ‘Managing
Innovation and Technology’.

Today and future’s business

depend more on dealing
with product and process
innovation and on
leveraging technology for
competition.
 MIT Courses

The 3-credit-hour courses offered in

the MIT track are:
1. Management of Innovation,
Technology and Entrepreneurship
2. Product Development
Management

3. Corporate Entrepreneurship
4. Small Business
5. Social Entrepreneurship n
Leadership
 Dr. Bambang Rudito

 Community Development
 Corporate Social Responsibility
 Social Entrepreneurship

Doctor, University of
Indonesia, 2005
4
 Dwi Larso, PhD

 Entrepreneurship
 Intrapreneurship
 Entrepreneurship Education

Doctor, Oregon State

University, U.S.A., 2004
5
 Dr. Leo Aldianto

 Entrepreneurship
 Innovation Management
 Intrapreneurship

Doctor, Institut Teknologi

Bandung, 2014
 Melia Famiola, PhD

• Corporate Social Responsibility

• Green Entreprenurship /
Eco- preneuship
• Social Entreprenurship

PhD in Management,
Macquarie University,
Australia, 2014
 Sonny Rustiadi, PhD

• Creative and Cultural

Entrepreneurship
• Start-up Business

PhD in Creative and Cultural

Entrepreneurship, Goldsmiths
University of London, 2015
8
 Wawan Dhewanto, PhD

 Technopreneurship and
Technology Commercialisation
 Start Up Business and Small
Business
PhD, Monash University, Social Innovation and
Australia, 2012
Entrepreneurship 9
 E-Track (Entrepreneurship Track)

1. Business Initiation
2. New Venture Management
3. Business Growth Management.
 Management of Innovation,
Technology and
Entrepreneurship
A. Innovations:
• How to Become an Innovative Leader
• Learning from the Innovative Leaders
( Cases of Apple, Samsung, Google and Facebook etc )
• Design Thinking
• New Product and Services Innovation ( Cases as above )
• Business Model Innovation

B. Intrapreneurship:
• How to Become an Intrapreneuring Leader
• The Art of Start
• The Business Acumen
• The Business Model Development
• New Business Development Simulations (Game) or New Business Plan
Development (Presentation )
 Management of Innovation, Technology
and Entrepreneurship
EXPECTED LEARNING OUTCOMES

By the end of this course, students are expected to have an

understanding of :
1. The importance of innovation,
2. Innovation complexities and the way in which it is changing,
3. Analytical frameworks and practical tools to help effective
management of innovation.
READING MATERIAL

• Dodgson, M., David Gann, Ammon Salter (2008), “The Management of

Technological Innovation: Strategy and Practice”. Oxford University
Press, New York.
• The Business Acumen by Ram Sharam
• Design Thinking by Tim Cook, HBR.
 Corporate Entrepreneurship

Course Description
This course is about the role of entrepreneurial people in
a company to foster innovation.
Student will learn about:
1. Working in an entrepreneurial company
2. The Entrepreneurial Spirit
3. The Corporate Venturing
4. Identifying, Evaluating, and Selecting Opportunity
5. Types of Entrepreneurial Leaders in the Corporation
6. Building the Entrepreneurial Organization.
 EXPECTED LEARNING OUTCOMES
Learning activites generally should aim at developing students’
capability in:
- Understanding the corporate entrepreneurship concepts.
- Applying the concepts.
- Interpersonal skills and working in teams.
- Being life-long learners.

READING MATERIAL
Compulsory textbooks:
Corporate Venturing: Creating New Businesses within the
Firm (Paperback) by Zenas Block & Ian C. MacMillan.

Supporting textbooks:
Lead Like an Entrepreneur, Neal Thornberry.
 Product Development Management

Course Description
Product Development Management has become a decisive
factor in the growth and survival of companies.
Good management of technology asks for a new breed of
managers, for multidisciplinary problem solvers with a
management of technology and new product
development knowledge.

This course teach student the knowledge for managing

product development, in order to align with the corporate
business strategy and maximize the added value.
 EXPECTED LEARNING OUTCOMES

The main objectives of this course are:

1. To develop an awareness of the range, scope, and
complexity of the issues and problems related to the
strategic management of product development.
2. To develop an understanding of “state of the art” of
strategic PDM.
3. To develop a conceptual framework for assessing and
auditing the innovative capabilities of a business
organization.
4. To offer some practice in defining and working out strategic
management problems related to product development.
 READING MATERIAL
Required Textbooks:
• Product Design and Development 4th Ed. (2008), Karl T. Ulrich &
Steven Eppinger (UE), McGraw-Hill. ISBN: 13-978-007-125947-7
• Managing Product and Service Development: Text and Cases,
(2007), by Stefan H. Thomke (ST). McGraw-Hill. ISBN: 13-978-0-
07-302301-4.

Supporting Textbooks:
• Handbook of New Product Development Management (2008),
Christoph H. Loch & Stylianos Kavadias (LK), Butterworth-
Heinemann. ISBN: 978-0-7506-8552-8.
• Strategic Management of Technology and Innovation, 4th Edition,
(2004), by Robert A. Burgelman, Clayton M. Christensen, Steven
C. Wheelwright (BCW). ISBN: 007-123230-3.
• The Ten Faces of Innovation (2005), by Tom Kelley & Jonathan
 Social Entrepreneurship n
Leadership
• The purpose of this course is to introduce the history, theory and emerging
activities of social entrepreneurship and servant leadership.
• Course topics also cover management skills for social entrepreneurial organizations
including servant leadership and how leaders concern to social problems and
provide solutions for it.
• Special emphasis will be place on social performance measurement and scaling
the social impact.
• The course will expose students to theory regarding entrepreneurship, models of
social change, definitions of social entrepreneur, social entrepreneurship and
servant leadership, management skills required for social entrepreneurial
organizations including servant leadership character, emerging current social
problems and alternative ideas for its solutions.
• It will also take an in-depth look at the scaling of social impact and impact
measurement for social mission organizations.
• Throughout the course, examples are given of real social entrepreneurs and social
entrepreneurial organizations in order give practical insight to complement the
theory covered in the different modules.
 Small Business

• Small businesses are the largest part of businesses in Indonesia.

• In fact small businesses are seldom becomes large, because the businessmen do
not have knowledge and skills to manage and to develop their businesses.
• This course determines students in having required knowledge and skills in
managing and developing existing small business.
• Students will analyze both external and internal environment of small business,
such as competitors, customers, suppliers, legal issues, finance, ethics, and social
responsibility; business and economic indicators; and trends in the business world
that affect small business.
• The future of small business can take place in two directions, success or failure.
• Students will examine the relevant issues that impact on the success or failure of
business.
 LEARNING
GUIDANCE

In order to success following this

course, you should:
1. Follow the whole lecturing and
case discussion without absent.
2. Make individual or group
preparation, before discuss case
or assignment.
3. Eager to ask and discuss with
lecturers.
4. Access internet to widen and
broaden perspective regarding
material which will be discussed.
 Lecturers

• Dr. Bambang Rudito

• Dwi Larso, PhD
• Dr. Leo Aldianto
• Melia Famiola, PhD
• Sonny Rustiadi, PhD
• Wawan Dhewanto, PhD
• Benny S. Gunawan, MBA
Career Opportunities

• Business Development
• New Branch Development
• New Business Unit Development

• Product/Service Development
• New Product/Process Project Management
• Research & Development Management

• Technology Commercialization
• Technology Forecasting
• Technology Development
 Final Project

 Creativity & Innovation

 Corporate Entrepreneurship
 Entrepreneurial Culture
 Entrepreneurial Leadership
 Managing New Product Development
 Management of R&D
 Technology Transfer & Commercialization
 Technology Forecasting
 Technology-based Business
THANK YOU