Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
(NIV)
Do not be anxious
about anything, but in
every situation, by
prayer and petition, with
thanksgiving, present
your requests to God.
Hello!
Matindas, Glendy David Mandang, Gracia
Sampul, Julitha Naomi Pinatik, Garry Ricky
Sampelan, Grachela Goni, Baverly Hiliary
Kansil, Santo Michael
Group 2
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Instructions for use
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“
Quotations are
commonly printed as a
means of inspiration and
to invoke philosophical
thoughts from the reader.
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“
Quotations are
commonly printed as a
means of inspiration and
to invoke philosophical
thoughts from the reader.
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“
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This is a slide title
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“ ➝ follow first,
innovate
second
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In two or three columns
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No strategic or
personnel
decisions were
made without his
approval
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Lee Jae Yong
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➝ Corporate Strategy
“ 1. What makes Samsung a
conglomerate? What type of
diversification does Samsung pursue?
Identify possible factors such as core
competencies, economies of scale, and
economies of scope that were the basis
of its past success as a widely diversified
conglomerate (chaebol). Why is Samsung
as a conglomerate struggling today?
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➝ Corporate Strategy
“ 2. Despite being a widely diversified
conglomerate, Samsung prefers vertical
integration: in-house design and
development teams, manufacturing in
large company-owned factories, and
coordinating a sprawling global supply
chain. In contrast, Apple concentrates on
the design (and retail sales) of high-end
mobile devices, while it outsources its
production to Foxconn and others. Do you
think Samsung’s high degree of vertical
integration contributed to its recent
problems? Why or why not? Explain
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➝ Business Strategy
“ 1. Lee Jae-yong, the 46-year-old grandson of
the Samsung founder and heir apparent, was
educated at Seoul National University, Keio
University (in Japan), and Harvard Business
School. He wrote a master’s thesis at Keio
University on Japan’s struggle to retain its
world leadership in manufacturing in the mid-
1990s when the country’s fast-growing period
was ending. He concluded, “Japan’s troubles
were worsened by its manufacturers’ pursuit of
scale and market share.”2 Is Samsung
Electronics’ pursuit of scale and market share
to blame for its losing its competitive
advantage?
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➝ Business Strategy
“ 2. Why is Samsung Electronics
encountering problems selling its flagship
line of smartphones, the Galaxy? How
should it compete against premium phone
makers such as Apple and low-cost
leaders such as Xiaomi and Micromax?
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➝ Business Strategy
“ 3. What would you recommend Samsung
Electronics would need to do to revive
and turn around its fledgling mobile
division?
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Thanks!
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