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Slow Futures:

Curated Editorial: Slow Futures develops the minimalist story, with a future informed by the past. Editorial graphics for
S/S 18 mix paint and paper, photo and typography to create carefully curated prints with a sentimental sensibility.Editorial graphics
are updated with contemporary techniques such as photo splicing and masked or interrupted type. A nostalgic aesthetic is
communicated through hand-rendered details and natural textures, while the essence remains minimal and delicately composed. A
muted pastel palette refreshes the look for spring.

Silent Shapes:The return to slow process and craftsmanship celebrates a stripped-back approach to design. Themes of raw
minimalism and abstraction are influenced by artists such as Jesús Perea and Eduardo Chillida. Their sculpted shapes inspire soft
geometrics for spring, with subtle textures that offset sharp angular lines. Less is more for these carefully curated prints. Focus on
negative space and masking techniques to reveal leftover abstract shapes. Highlight the beauty of the handcrafted by giving design
elements space to breath and scattering in repeats. Mix solid shapes with subtle watercolour textures and fine lines to transform
geometrics into a softer state.
Youth Tonic:

Street Punk: Youth Tonic champions a rebellious, independent spirit. The rise of Vetements fuels a mainstream appetite for
this offbeat look. Inspired by subversive energy, punk undertones and retro club culture permeate young women’s graphics for S/S
18, updating staple back-to-school silhouettes such as the graphic T-shirt.Graphics become a form of rebellion with an overall lo-fi
and DIY look using scrawled and masking-tape slogans. Splicing techniques for type-based graphics and a cut-and-paste attitude for
photo application continue this underground feeling, while 1980s influences and neons keep things feminine.

Artistic License:Driven by a new youthful spirit, Youth Tonic’s brash confidence encourages bolder, more expressive
designs. Prints become liberated, as designers get creative with mark-making textures and embrace the imperfect. Bolder and heavier
brush strokes feel new for this work-in-progress story, adding an anarchic edge to textiles.Confident brushwork updates animal
skins, florals and texture prints for S/S 18 with an artistic appeal, implying a one-off design. Doodles of eyes, lips and stars bring a
dose of fun. Mixed media is key, from gouache to fine liner and paper cutouts, implying it's come straight from the artist’s
sketchbook. Fizzy pastels clash with jet black for a graphic mismatch of colour.
Psychotropical:

Hypnotic Nights:Psychotropical sees natural and manmade styles merge, as lush painterly botanicals take on a
heightened, almost synthetic form for swim and beachwear. The glow of fireflies inspires the palette, as eerie flora and fauna adopt
soft glow-in-the-dark effects. Look to artist Bruno Novelli to update the popular tropic theme with a touch of psychedelia.For the
high-summer drop, tones are more saturated and juxtaposed with lush darks for a dramatic mood. An expressive brushstroke offers
flora and fauna an abstract quality, achieved with oil pastels and lashings of vivid gouache. Outlines are bold and brash, paired with
dizzying geometrics for a hypnotic feel.

Deep Sea Skins:Unexplored worlds under the sea breathe new life into ever-popular animal print for S/S 18. Vibrant
corals, mineral formations and ocean creatures’ skins from the eerie depths showcase nature’s exquisite patterning and
luminescence. These super-natural prints are an ideal update for contemporary womenswear styles, kickstarting high-summer.Inky
blotches, abstract shapes and painterly mark-makings imitate the enthralling skins of sea creatures. These psychedelic patterns
become exaggerated and hyperreal thanks to an intense and saturated colour palette, juxtaposed against lush darks for a glow-in-the
dark effect. Scales vary from micro to macro for a renewed approach to the perennial favourite pattern.
Kinship:

Biker Bandits:Mapping the rise of ‘girl gangs’, and female-only subcultures, Kinship explores this companionship in
domains traditionally held by men. Inspired by female motorcycle clubs, customised back placements are key for this trend where
kitsch girl gang evolves in to rebel wild-child with a Western edge. Perfect for juniors and the festival drop.Romantic roses and kitsch
hearts are paired with gritty slogans, dark motifs and studding for a tougher look. Florals and lettering are painted by hand with a DIY
feel and motifs draw inspiration from tattoo design, with grainy, dot shading adding depth. Classic black and red exudes the biker
aesthetic, but for a fresher look combine with pop pastels with brights.

Culture Collector:Kinship is a trend with a global outlook, inspired by a blend of cultures. Traditional patterns from
carpets, tapestries and global textiles are fused together and reinvented with a graphic hand. Thousands of years of trading cultural
riches culminates in vibrant and diverse decorative pattern that makes a bold statement for festival season. Take inspiration from the
explorative spirit of ancient trade routes by fusing a multitude of patterns in one design, transporting traditional patterns into the new
world. Renew these time-honoured motifs with a stylised hand, and intensify prints with a bold key line and decorative dotting. For
further impact, heighten with contrasting heady colours.

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