PERSONAL DETAILS

Name : Dika Alfi Milenia

Place, Date of birth : Palembang, December 31st 1999
Adress : Jalan Sako baru
 Topics

 About Company : 1. Company Profile

2. History
3. Structure Organization
4. Product

 Advertisement Concept : 1. Product for Advertisement

2. Cast Profile
3. Story Line
4. Backsounds

 Advertisement
 Company profile

•Transportation,
Industry •Delivery (commerce)
•Financial services
Founded June 2012; 6 years ago (as GrabTaxi)
Anthony Tan
Founders
Tan Hooi Ling
Malaysia (2012–2014)
Headquarters
Singapore (2014–present)
 History company

The idea of creating a taxi-booking mobile app for Southeast Asia similar to those being pioneered in the US
first came from Anthony Tan, who is the youngest of the three brothers of the family that operates Tan Chong
Motors, the authorised distributor for Nissan cars in Malaysia. When a friend visited him in Malaysia, Anthony
heard his friend complaining about the horrible experience of riding taxis in the country. In particular, his friend
was concerned that his taxis may be taking an incorrect route or overcharging him. In June 2012, Anthony Tan quit
his position as the head-of-marketing of his family business Tan Chong Motors at Kuala Lumpur and launched the
"My Teksi" app in Malaysia (known as "GrabTaxi" in other countries) together with Tan Hooi Ling, another
Harvard graduate. Tan Hooi Ling, Anthony's classmate, who was also a consultant at McKinsey & Company, drew
a business plan for promoting the mobile app.
 organizational structure

Anthony Than
( CEO and CO Founder )

Than Hoai Ling

( CO Founder )

Ming Maa
( President )

Jhon Chuu Mark Porter

( Head of ( Chief
Coorporate Technology
Finance ) Officer )
 Service Products
• Grab Taxi
• Grab Car
• Grab Remorque
• Grab Bike
• Grab Hitch
• Grab Express
• Grab Fresh
• Grab Pay
• Grab Food
 Product for Advertisement

Grab bike is a service from Grab that moves

in the services division for passenger shuttle using
motorcycles, which is can be ordered by mobile
app. But there are limit distance for grab to deliver
the passanger, its 10 Km
 Grab Food is a service from Grab that
moves in the services division for passenger
to order food which is can be ordered by
mobile app. But there are limit distance for
grab to deliver the passanger, its 10 Km
 Cast Profile

Liwang Ulama Utama Rizki Habika Yansa

Place & Date of Birth Place & Date of Birth

Palembang, June 18th Palembang, July 17th
1999 1999

Adress Adress
Jalan Talang Kelapo Prum. Griya revari
Blok 4 blok. C1
Cast Profile

Muhtar Ali

Place & Date of Birth

Palembang, March 2nd
1999

Adress
Jalan Lunjuk Jaya no
20
Story line in the advertisement
 Backsounds

Backsound Music - Cinematic Nature

Video
Thank you