SESIÓN VIRTUAL “SUPPORTING

YOUR IMPROVEMENT PLAN FOR

YOUR PRODUCT OR SERVICE”

PRESENTED BY:

MARIA YOLANDA PEREZ GOMEZ

SERGIO AUGUSTO VEGA LEGUIZAMO
OBJECTIVE IMPROVEMENT PLAN
Establish improvement actions in order to optimize the results of the
processes in product marketing.
In order to start with our improvement plan below we describe the
phases which will help us to give a correct structure to the
improvement plan.

1. Plan: Identify problems, and

4. Adjust: New solution set objectives, define
alternatives are proposed measurement indicator
based on the results

2. Do: Implementation of
necessary actions and
3. Verify: Analyze results, to see
changes
new opportunities for
improvement
Nuevos Clientes Formación Relacionamiento

Planear Comité aprobador

No

• Implementación CRM para prospección, actualización y

prospección de clientes
• Capacitación de habilidades blandas y prospección
• Alianzas comerciales con mayoristas y proveedores en la Disponemos
consecución de nuevos contactos de recursos?

Si
Hacer

• Implementación de CMR y software para documentación de

procesos.
• Semanalmente se realizaran capacitaciones según cronograma
establecido.
• Firmar acuerdo que aumenten la participación de proveedores,
que permitan llegar a nuevos clientes
 Verificar
No

• Evidenciar reportes generados semanalmente de las plataformas

CRM, sobre la fuerza comercial.
• Se analizaran encuestas y pruebas técnicas sobre temas vistos Evidenciamos
• Se evidencia un crecimiento de nuevos clientes luego de la firma resultados
con proveedores positivos?

Si
Actuar

• Seguir el fomento de índice de productividad

• Registrar e implementar nuevos temas
• Realizar los seguimientos oportunos en los clientes obtenidos

Se obtuvo bases de datos de clientes actualizas

El personal comercial quedo capacitados
Se aumento el relacionamiento con proveedores y
mayoristas potenciales

Fin
New Customers Training Relationship

Plan Approval committee

No

• CRM implementation for customer prospecting, updating

and prospecting.
• Soft skills training and prospecting.
• Commercial alliances with wholesalers and suppliers in We have
reaching new contacts. resources?

yes
Do

• Implementation of CMR and software for process documentation.

• Weekly training will be carried out according to established
schedule.
• Sign agreement that increase the participation of suppliers, that
allow to reach new customers
 Verify
No

• Evidence of reports generated weekly from CRM platforms, on the

commercial force. Do we show
• Surveys and technical evidence on subjects seen will be analyzed. positive
• New customer growth evident after firm with suppliers. results?

yes
Act

• Follow productivity index development.

• Register and implement new themes.
• Track timely on customers earned.

• Obtained databases of customer updates through

CRM installed.
• Commercial staff were trained.
• Relationship with potential suppliers and wholesalers
is increased.

The end
CONCLUSIÓN
As the improvement plan is shown to be of great importance because
three fundamental parts are attacked, so you get good results such as
digital updating of customer database, sales staff were trained and
additional we increase the relationship with wholesalers and suppliers,
so we grew up in potential customers