E-business

&
E-commerce
What is E-business? E-Business is
the electronic
connection of
business
Web operations to
 Universal Access customers,
 Standards suppliers,
employees
e-business and other
partners.
Using internet technologies to
transform key business processes

IT
 Data
 Applications
 Core business processes
e-business = Web + IT  Reliability, security and
availability
 E-business
concept
E-business is defined from the following perspectives:

 Communications
 Commercial (trading)
 Service
 Business process
 Learning
 Community
 Electronic commerce(EC) describes the
buying and selling of products, services, and
information via computer networks
including the Internet, where e-Business
E-business vs. E-commerce
describes the broadest definition of EC. It
includes buying and selling of products and
services, servicing customers, collaborating
with business partners, and conducting
other intra-business tasks.
E-business and E-commerce

Three alternative definitions of the relationship

between e-business and e-commerce
 Evolution of E-Commerce

201
200 0 *Anything
0 can sale via
199 *Company offering
internet
Service through
0 *“dot-com” era World Wide
Web(WWW)
198
0 *Credit Card
*ATM(Automated
Teller Machine)
*Telephone
197 banking, Airline
0 *EDI(Electronic Reservation
Data System
Interchange)
*EFT(Electronic
fund transfer)
 Advantage
s

Speed up the buying Reduce recurring cost Provide flexibility to the

process and save time for while hiring virtual customer to buy product
customers support resources 24/7

No Geographical
Reviews Available Easily retarget your
limitation, tap the global
customers
market form the day one
 Disadvantag
es

Lack of personal Security issues Highly competitive

touch

It is difficult to try before buying Unsure about the quality

Top global e-commerce site
(2019)
 E-commerce Business Model

B2B: Facilitate Transactions

between Business
Business
organization
Supplies

Wholesaler Order processing

Sells

Orders
Customer Website

Place advertisements
 E-commerce Business Model

B2C: Provide an interface from

business directly to the consumer
Business
organization

Supplies

Order processing

Orders
Customer Website

Place advertisements
 E-commerce Business Model

C2B: Individual sells product and

services to organizations

Website

Place money for

Order processing particular service

Receives products

Business organization Customer

Receives money
 E-commerce Business Model

C2C:Consumer sells directly Place advertisements

to consumers

Website

Want to buy
Want to sell products products

Receives products

Customer 1 Customer 2
Receives money
Ecommerce Insight (GLOBAL)
E-commerce sales worldwide from 2014 to
2021(in billion USD)

This statistic gives

information on retail
e-commerce sales
worldwide from 2014
to 2021. In 2017,
retail e-commerce
sales worldwide
amounted to 2.3
trillion US dollars
and e-retail revenues
are projected to
grow to 4.88 trillion
US dollars in 2021.
E-commerce share of total global retail sales
from 2015 to 2021

This statistic shows

retail e-commerce
sales as a percent of
global retail sales from
2015 to 2021. In 2017,
e-retail sales
accounted for 10.2
percent of all retail
sales worldwide. This
figure is expected to
reach 17.5 percent in
2021.
Top 10 online stores by revenue
Ecommerce Insight (Bangladesh)
 E-commerce Insight of Bangladesh by
Numbers
17.0b Tk - Market size (from Tk 4.0 billion FDI inflow -$10m
in 2016

2,500 - e-commerce websites Growth in retail e-commerce - 72%

- small and medium enterprises

25,000 (SMEs) are involved with this sector customers are in Dhaka- 60%

150,000 - F-commerce pages payments made on delivery of goods- 90%

29 million - Facebook user purchase belong to the age group of - 60%

18 to 35
 2 million
people
purchase
product online

The most 10,000

preferred e-commerce
payment method transaction took
of e-commerce is place daily during
bKash the last year

Insight
(2019)
Increase in
BDT 300 crore transaction to
online sales 30,000 during
during Eid festivals and
celebration

Over 10,000
FB based e-
commerce
entrepreneurs
 Catalysts of
growth
• Meteoric penetration of internet:
Since 2012, internet subscription grew at an
average rate of 19.4% annually, which amounts to
87 million as of June 2018.

• Smartphone penetration:
Mobile subscribers amounted to 145 million as of
December 2017, amongst which, 45 million are
smartphone users.

• Worsening traffic condition:

In the last 10 years, average traffic speed has
dropped from 21 km/hour to 7 km/hour . Congestion in
Dhaka eats up 3.2 million working hours.

• Young population :
Around 45% of total demography are potential e-
commerce users.
Dynamic of Bangladesh e-commerce
Market
The e-commerce market made a quantum leap in 2017; growing at a
whopping 70% from 2016. In 2017, the B2C ecommerce market size
amounts to USD 110-115 million (around BDT 900 crore) against the
133,571 crore total retail market. According to the experts,
Bangladesh e-commerce is at a stage where the Indian market was
probably 5-7 years ago.
Top 10 e-commerce site
Bangladesh(2019)
 Challenges Of E-Commerce In
Bangladesh

Socio- Political
Technological
economic

• Network • Low per capita • Frequent change in

accessibility for income. government policies
rural and backward • Poorly developed regarding ICT and e-
communities. socio-economic commerce.
• Inadequate skilled and physical • Tariff and non tariff
IT professional. infrastructure. barriers.
• Lack of • Unconsciousness • Strike due to political
trustworthiness on about online based chaos.
IT infrastructure. services. • Insufficient legal law
• Cyber-crime. • Lack of against online
commitment on transaction.
buyer and seller
side.
 Distribution of E-commerce
user(Bangladesh)
Age Users in Area User percentage
percentage
Dhaka 35
18 – 24 14
Chittagong 29
25 – 34 61
35 – 44 16 Gazipur 15
45 – 54 5 Others 21
55+ 4
Based on age Based on location
group

Gender User Percentage Device User Percentage

Desktop 71
Male 83
Mobile 26
Female 17
Tablet 3
Based on gender Based on device
used
Digital Marketing for E-commerce

“According to PepsiCo. Digital marketing innovation and a strong,

direct relationship with consumers is key to successful brand
building and sales”
E-commerce Today
The Consumer Decision Process and Supporting
Communications
Radical change in path to purchase
 The vertical of E-commerce
strategy

Marketing
The
Experience Channels
The
Offerings
 The Offering

 Bricks and Clicks:

Integration of Offline and
Online presence
 The
Offering(cont.)

 Immaterial
going Physical
 The Offering(cont.)

 Mass
Customization:
Individual products
based on buyers
choice of aesthetic
functional or
contextual
components.
 The Experience

Build Trust and Confidence

• Provide Information & Context

• Put Products in front of Customer

• Make purchasing as easy as possible

 Online Marketing Channels

Pay-Per-Click advertising (PPC) Search engine optimization (SEO)

Content marketing Influencer marketing

Social media marketing Email marketing

Affiliate marketing Local

Marketing
How Local e-commerce companies promote
themselves
• Extensive use of Social media (Facebook, Instagram).
• Place ads on Google websites .
• Target younger generation as they are more familiar with technology
and more comfortable with e-commerce.
• Campaigns mostly based around product showcase, building
trust/credibility, and highlighting process.
• Strategic partnership and Cross promotions with other brands.
 A/B testing
Analytics
User Testing
Expert Audit
Optimize

Social Media
E-mail Marketing
Community Management
Online
Engage Strateg Build
y Design
Development
CMS

Traffic
SEO
Web Banner
Content Marketing
Affiliate Marketing
Promotional Activities by Local Companies
Promo Code Campaigns

Regular promotional offers and

discounts to increase demands for
products/services, at the same time
providing low cost and convenience
to customers. This is a strategy to
build customer loyalty via repeat
purchases.
Strategic Partnership

Cross promotional
branding that
gives the brand
exposure.
Strategic Partnerships
E-mail marketing - Rokomari
 Heroes of
Pathao

 Objective: To establish Pathao

as a patriotic, local startup which
is leading a revolution in on
demand service delivery.
 Modality: A Thematic video
showing how Pathao’s service
has empowered the riders by
providing them with an option to
earn, and support their families
while helping the society at the
same time.