CEPEDAMU

by Group C
Billy Abdi Prima Wibowo
Fadila Dwi Nugrahani
Ahmad Fadhil Azim
Filbert Korin
Aprilia Hapsari Prabawati
18/428808/TK/47310
18/425108/TK/46803
18/428799/TK/47793
18/431200/TK/47793
18/431191/TK/47784
content...

• Market Research
• Identification of user needs
• Target specification
• Concept generation
• Product Architecture
• DfM and Cost Analysis
• Rapid Prototyping
MARKET RESEARCH
NO CORE PROBLEM OPPORTUNITY
1. My bike is too big and not comfortable A bike that can be flip and has a
safety system
2. My bike is too heavy and not balance A bike that easy to balance
3. I am a busy person and need a bike that can run faster A bike with slim body and a
handlebar that easy to control
4. My bike is not comfortable for two persons A bike that have a second saddle
5. I need a bike that environtmentaly friendly A bike that made from durable and
environtmentaly friendly materials
6. My bike is boring and the design is not attractive A bike with some variance of color
and completed with accessory
7. My bike is too big The bike is designed with variance
of size and some parts are
adjustable
NO Opportunity Demographic Psychographic
Segmentation Segmentation
1 A bike that can be flip and has a safety system Income : middle (>5 social class : middle
million) personality : practical
gender : unisex
age : >15 y'old
2 A bike that easy to balance Income : (>2 million) social class : middle
gender : female personality :
age : >6 y'old unconfidence
3 A bike with slim body and a handlebar that Income : middle (>3 personality : active
easy to control million) lifestyle : high
gender : male productivity
age : >15 y'old
4 A bike that have a second saddle Income : >1 million social class : middle to
gender : unisex low
age : >17 y'old lifestyle : thrifty
personality : simple
5 A bike that made from durable and Income : middle (>5 lifestyle : healthy life
environtmentaly friendly materials million) style
gender : unisex social class: middle to
age : >17 y'old high
6 A bike with some variance of color and Income : high (>10 social class : high
completed with accessory million) personality : perfectionist
gender : unisex lifestyle : stylish,
age : >17 y'old fashionable
7 The bike is designed with variance of size and Income : middle (>3 social class: middle
some parts are adjustable million) personality : coward
gender : unisex
age : >9 y'old
Mission Statement
Mission Statement Adjustable, comfy and safety bicycle
Product description Make a bike that safety and comfortable for everyone
Benefit Preposition - Adjustable saddle
- Completed with safety lock
Key Business Goals The product developement last every 3 years
Primary Market 12-22 years old student who live in unsafety
environtment and has practical lifestyle
Secondary Market A family with more than 2 childrens
Assumption and constraints - durablity of the materials
- the materials have SNI standard
Stakeholders - buyer and user
- distributors
- retailer
Identification Needs & Wants
Based on those core problems, we changed it into need statement to
identificate user needs and wants by using questionnaire (survey)
Result
Data Analysis by using Validity Testing
Target Specification
Using HOQ
Benchmark
Wimcycle boxer Polygon Sierra AX24 United bike miami 24“

Pacific Gunung MTB 26 Tranzline MX 1.0

Benchmarking Target Spec
CONCEPT GENERATION

Combination Tree
Combination Table
Combination Table
CONCEPT SELECTION
Justification Selection Criteria

1. Screening

a. Material Frame
In combination A, C and E are given a value of 0 because it uses aluminum alloy material where the material is the same as the benchmark
product (Pacific mountain MTB 26 Tranzline MX 1.0). Whereas the combination of B and D is given a value of + because it uses carbon fiber
material which has extreme strength and lightweight properties that contribute to good handling, especially at high speeds.

b. Ergonomics
Ergonomics in question is the size of the saddle size and type of saddle. In combination A, B and C given a value of 0 because it has the same
size as the benchmark product, Pacific Mountain MTB 26 Tranzline MX 1.0 with a size of 145mm and uses a type of saddle cutaway where
the type is the same as the benchmark product. While the combination D is given a value of + because it has a larger size than the
benchmark product that is equal to 165 mm and uses a type of saddle gel saddle that is softer and is expected to be comfortable for the user.
in combination E is given a value - because it has a smaller saddle size than a benchmark product that is 130 mm and uses the same type of
saddle cutaway as a benchmark product.
c. Brake canvass
The combination of A, B, C, D and E is given a value of + because it uses a better brake lining material than the Pacific mountain MTB 26
Tranzline MX 1.0 benchmark product. The combination of A, C and D uses carbon fiber material. The combination of B and E uses a brake
material in the form of a metal ceramic compound.
d. Pedal Material
The pedal material in combination A and B uses the same plastic material as the benchmark product so that it is given a value of 0. While the
combination of B, D and E is given a + value because it uses aluminum alloy material that is stronger than plastic.
e. Aesthetics
The aesthetics in question are based on the function of the bicycle namely mountain bikes and cross-country bicycles. Because we wanted a
bicycle product that could be used unisex, we chose a bicycle that had a design that was not too feminine or too macho. Therefore a bicycle
that functions as an all mountain bike is given a value of + namely a combination of B and E. while a combination of A, C and D is given a
value (-) because it functions as a cross-country bicycle.
f. Bicycle weight
In combination A, C and E given a value of 0 because it has the same weight as the benchmark product, Pacific Mountain MTB 26 Tranzline
MX 1.0 because it uses material. While the combination of B and E is given a value (+) because it has a lighter bicycle weight because it uses
carbon fiber material.
g. Security
The security used as a parameter is the padlock rope material. Padlock ropes used consist of outer and inner material. The material to be
developed is the outer material of the padlock rope. The combination of A, C, D and E is given a value (+) because it uses a strong and
flexible silicon material. While combination B is given a value of 0 because it uses the same material as a benchmark product that uses
plastic.

Conclusion:
After adding up the values ​of +, - and 0 from each combination. The following results are obtained a combination of A, B, C, D, and E has a
total score in a row 1, 5, 1, 5 and 3. In order to get a combination of B, D and E to proceed in the scoring process.
Scroring
2. Scoring

A. Material Frame
Material frames are given a relative weight of 20%, because according to customer needs, they want a lightweight and strong bicycle so
that the material frame becomes an important criterion in designing a bicycle.
Bike B is rated 4 and has a score of 0.8 because it is made of carbon fiber material that is strong and lightweight
Bicycle D is rated 4 and has a score of 0.8 because it is made of carbon fiber material that is strong and lightweight
E bikes are given a rating of 3 and have a score of 0.6 because they are made of alluminium alloy material which is like a bicycle in general

B. Ergonomic
Ergonomics are given a 25% relative weight, because according to the customer needs, they want a comfortable bicycle so that ergonomics is
the most important criteria in designing a bicycle.
Bike B is rated 3 and has a score of 0.75 because it has a cutaway style that is like a bicycle in general and has a medium size (145mm).
Bike D is rated 4 and has a score of 1 because it has a softer style gel saddle and has a wide size (165mm)
E bikes are given a rating of 2 and have a score of 0.5 because it has a cutaway style that is as usual and has a narrow size (130mm)

C. Brake Lining
Brake pads are given a relative weight of 15%, because according to customer needs who want a brake that is not easy to wear so that the
brake pad is an important criterion in designing a bicycle.
Bike B is given a rating of 5 and has a score of 0.75 because it is made of metal cheramic compounds that do not wear out easily
Bike D is given a rating of 4 and has a score of 0.6 because it is made of metal cheramic compound which is not easy to wear out
E bikes are given a rating of 5 and have a score of 0.75 because it is made of carbon fiber that is not easily worn
D. Material Pedal
Pedal material is given a relative weight of 10%, because according to customer needs that is wanting a pedal that is strong and tight, but
because the pedal is strong and comfortable does not really affect the performance of the bike so the pedal material is not too important in
designing the bicycle.
Bike B is rated 4 and has a score of 0.4 because it is made of alluminium alloy which is stronger and has a folding type that can be folded and
makes it easier for the rider.
The D bike is rated 4 and has a score of 0.4 because it is made of alluminium alloy which is stronger and has a flat and platform type that is
larger and comfortable for the rider.
E bikes are rated 3 and have a score of 0.4 because they are made of alluminium alloy which is stronger and has a Quill type which is a pedal
like in general

E. Aesthetics
Aesthetics are given a relative weight of 5%, because according to the customer need that is wanting a bicycle that has a high aesthetic, but
aesthetics do not significantly influence the functional bike so that aesthetics is a criterion that is not too important in designing a bicycle.
Bike B is given a rating of 4 and has a score of 0.2 because it has a design that is suitable for the bike to be produced, which is mountain bike
Bike D is given a rating of 2 and has a score of 0.1 because it has a design that is not in accordance with the bicycle to be produced, namely
cross country bike
E bikes are given a rating of 4 and have a score of 0.2 because they have a design that suits the bicycle that they want to produce, which is
mountain bike
F. Bicycle Weight
The weight of the bicycle is given a relative weight of 20%, because it is in accordance with the customer's need which requires a lightweight
bicycle so that it is easily moved, so that the weight of the bicycle is an important criterion in designing a bicycle.
Bike B is rated 4 and has a score of 0.8 because it has a frame material made of carbon fiber and is lighter so it is easier to lift and move.
Bicycle D is rated 4 and has a score of 0.8 because it has a frame material made of carbon fiber and is lighter so it is easier to lift and move
E bikes are given a rating of 3 and a score of 0.6 because they have a frame material made of alluminium alloy and are a bit lighter making it
easier to lift and move.

G. Security
Safety is given a relative weight of 5%, because according to the customer needs, it requires a bicycle equipped with security, but safety does
not really affect the functional bicycle, so safety is a criterion that is not too important in designing a bicycle.
Bike B is given a rating of 3 and has a score of 0.15 because it is equipped with a locking material which is a padlock rope made of non-strong
plastic external material, and the inner material is steel wire that is difficult to cut.
Bicycle D is given a rating of 4 and has a score of 0.2 because it is equipped with a locking material which is a padlock rope made from a
strong silicone outer material, and an inner material that is steel wire that is difficult to cut.
E bikes are given a rating of 4 and a score of 0.2 because they are equipped with a locking material which is a padlock rope made of strong
silicon outer material, and an inner material that is steel wire that is difficult to cut.
Schematic of
the Product
Rough Geometric Layout
Fundamental
Interaction
 • Tires become worn due to rubbing against the terrain
• The pedal connection becomes loose due to overuse
Incidental • Corrosion at frames due to exposed by corrosive materials
or contaminated with oxygen (eg due to peeling paint
Interaction coatings)
• Tire punctured by nail
Bill Of Material Tree
BOM Tree is a list of items,
materials or final materials
needed to produce a
product.
Bill Of Material Tree
Bom List
Bom List
Part List
Assembly Chart
Justification of Assembly Chart

Head tube, top tube, down tube, seat tube, seat stay and chain stay is the main
elements of the frame will then be assembled into frames. Whereas frames, fork, stem,
saddle and head part are one frame. Pedals and shafts are sub-assemblies of pedals.
Chrank, chain, pedal, chain, freewheel, derailleur assembly to transmission. Lock nut
and bolt assembly to stem. The stem and grip are assembled into a handle bar. Handle
bar, brake and shifters are assembled into control. Rim and tire is a sub assembly of
the wheel.
Operation
Process Chart
Operation Process Chart
Operation Process Chart
Justification of Operation Process Chart

• The operation process chart uses the western method where inspection is only done
once, namely at the end of the process because it can save time and money
• Work time is an estimate if done with the help of tools or machine
Cost & Profit
Rapid Prototyping
• Produk description
• Cepedamu is designed to be a mountain bike
• Carbon fiber frame
• Adjustable saddle
• transmission that leads to higher velocity
• unisex design
Prototype Building
• 3D design
visualize product to customer

• Physical Prototype
to identify the material costing and usage
identification of product design error
Key Performance Indicators
• Customer Satisfaction
indicator whether the product could be accepted or not and as a suggestion
for improvement
• Time to Market
tme required from concept development till product distribution
• Material Costing and Usage
ensure the material efficieny in term of cost, logistics,
• Expected Buyer
define to whom we sell our goods
• Maximum Revenue
Minimize cost production and choose the optimum selling price
KPI Measuring Method
• Survey with Likert Scale
survey that represent respondents opinion about the features of the
goods, and it usually presented on 5 scales that is strongly disagree, disagree,
neutral, agree, and strongly agree
• estimated revenue from survey result
could be estimated price and estimated cost production that concluded by
the survey
• estimated prototype production time
prototype production time completed quickly, so we could do some
improvement when there is an error, and we also could be more understand
about our product
KPI Expected Buyer
By doing survey on
instagram, we got 180
respondents which 15
of them will definitely
buy Cepedamu and 36
of them probably will
buy cepedamu.
with an estimated bicycle sales is 10,000 per year
, we could estimate that our bicycle can be sold as
many as 168 unitser year
THANK YOU