Ogilvy and Mather

MMS A
Group 1
International Parent Company - Wire and Plastic Products (WPP)
International Head - John Seifert
Indian Head - Kunal Jeswani
Indian Headquarter - Gurgaon, Kolkata, Mumbai, Hyderabad,
Bengaluru and Chennai
 “
Change is our life and blood

- David Ogilvy
History of the Agency
Year Milestone
1948 Founded by David Ogilvy as ‘Hewitt, Ogilvy, Benson and Mather in New York.

1951 First big break – “Man the with black eye patch” campaign for shirt maker C.F. Hathaway. Campaign
runs for 25 years.
1953 Hewitt leaves the agency which is now called “Ogilvy, Benson and Mather”.

1964 Merges with Mather and Crowley of London to become “Ogilvy and Mather International”.

1980 Company opens its public relations division, Ogilvy and Mather Public Relations

1983 David Ogilvy retires as creative head.

1989 WPP plc, a British advertising holding company, acquires the Ogilvy Group for $864 million.
History of the Agency
Year Milestone
1992 Charlotte Beers becomes firm’s first female CEO and introduces the concept of “brand stewardship”

1997 Shelly Lazarus becomes the CEO and further develops Beers’ concept by introducing “360 degree
branding”
2001 ‘Dot-com’ burst and September 11 terrorist attacks lead to advertising recession in US and thus affects
the firm’s revenues.
2006 Major restructuring helps the firm to bounce back and win both awards and big new contracts.

2009 Miles Young succeeds Shelly Lazarus as the CEO of the firm

2010 The agency establishes OgilvyRED, a specialty strategic consultancy.

2015 Ogilvy's production division, RedWorks Worldwide, merges with production company Hogarth
Worldwide, forming Hogarth & Ogilvy, to serve the production needs of all of WPP's agencies.
History of the Agency
Year Milestone
2015 Young announces that he will retire as both Worldwide chairman and CEO to take the position of warden
at his alma mater, New College at Oxford University..
2016 John Seifert is named CEO of the agency.

2018 John Seifert launches the company's "re-founding", during which the company changes its name from
Ogilvy & Mather to Ogilvy, restructured, and rolled out a new, unified brand and logo to simplify its
services.
YOU CAN ALSO SPLIT YOUR CONTENT
▪ White
▪ Is the color of milk and fresh snow
▪ the color produced by the
combination of all the colors of the
visible spectrum.
▪ Black
Is the color of coal, ebony, and
of outer space. It is the darkest
color, the result of the absence
of or complete absorption of
light.
A PICTURE IS WORTH A
THOUSAND WORDS

▪ A complex idea can be

conveyed with just a
single still image,
namely making it
possible to absorb large
amounts of data
quickly.

9
 Source

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Wikipedia.org
Thank You