PRINCIPLES OF MARKETING

TEXTILE INDUSTRY

AKASH AUROBINDO
ATMAM GOGIA
JAYAGOKUL
NAVEEN
SANJAY KUMAR
YOGESH
PRODUCT VARIETIES
Business Portfolio
yarn

fabric

sewing thread

acrylic fibre
 PRICE
Price is the value of a product expressed in terms of money. Price ensures the
companies a decent return in investment, and helps to create, maintains and
extends market and market share. The price is decided by Vardhman according to
the consumer expectations. At the time of settlement of pricing most focuses on
prices of competitor products.

Internal factors
-cost of the product
-marketing objectives
-marketing mix
strategy
-organizations for
pricing
External factors
-nature of market or
PRICING demand for products
DECISIONS -competitors costs or
price offers
-Other environmental
factors like economy,
government policies.
 PRICE VARIABLES

1. Pricing, Policies and Strategies:- Price Policies and Strategies are the guidelines and the frames within
which management administers prices so to match them to the market needs. the Vardhman have a single
price policy not vary to geographical area wise. the cost of advertisement, transport, agent commission,
other discount offer cover in it.

2. The terms of credit:- Without the ability of offer some form of deferred payments or installment buying,
many of the products sold by business houses would never actives the size of the market needed to get
production economies of scale. The Vardhman issue products to their loyal customers on credit. the credit
facility helps the company to expand their business. In this modern era no business survives without giving
credit facilities to their wholesalers and retailers.

3. Margin:- Margin here refer to the difference between the final price paid by the consumer and the total
cost incurred in making available to him the products. In which Vardhman includes margin of retailer,
wholesalers and producers.

4. Terms of delivery:- In Vardhman dealers pay the cost of delivering the products from producers to
customers from their margin. At the time of fixing the price of products the company includes the cost of
transport in their margins
 PROMOTION
Promotion refers to using methods of communication with two objectives:
(i) Informing the existing and potential consumers about a MAGAZINES
product, and (2) To persuade consumers to buy the product.

Advertisement - Advertisement is one of the strongest

tools of Vardhman for promotion. Vardhman follows all basic
methods of advertisement i.e. print form as in newspapers
and magazines, audio-visual forms as on the television etc.
TV ADS POSTERS AND SIGN BOARDS
 SALES PROMOTION
1.DEALERS MEET: - Vardhman always arrange time to time dealer’s meets to motivate the dealers and to reward them. in these
dealers meet those dealers get gift and free trip who sale the product most. These dealers meets motivate the all the dealers to
perform well in sales. This is very beneficial method of sale promotion.
2. SCHEMES: - Recent scheme of vardhman for sale promotion is lifting scheme. In this scheme vardhman is giving discount to the
dealers from june 15 to june 30
on hank packing rs4 per kg
on lachhi packing rs5 per kg
on ball packing rs6 per kg
now days vardhman working on kiska sitara
chamekega scheme for the dealers. This is
also to motivate the dealers to promote sale.

PUBLICITY - for publicity purpose Vardhman arranges knitting

competitions in schools and military. These knitting
competitions motivate the children to knit because
in these days youngsters loosing their interests
in knitting which directly affect the sales.
Vardhman distributes gifts among those children
who knit best. Same competitions are arranged in
military between the house wives of army man.
Vardhman performs these kinds of activities
for publicity of hky.