SANVIJAY ROLLING &

ENGINEERING LTD.
Steel defines strength & power…..We define Steel

By Abhishek G Mishra
 COMPANY OVERVIEW


  
 Sanvijay Rolling & Engg. Ltd. (SREL) is
the largest steel rolling group of
companies for long products in Central
India, based in Nagpur. The company
commenced production in 1991, and
presently has 5 rolling mills under its belt.
The current production capacity which is
around 26,000 MT per month will be
enhanced to 42,000 MT per month with
future projects.  
 PEST ANALYSIS
POLITICAL

ECONOMICAL
Due to the amendment of Income The recession has been at its all


tax act 1982 in year ‘05 there were time low in the decade and
problem in filing in returns in the effected the steel sector a lot
FY 2005-06. causing hike in price and fall in
Rise in excise duty affected the demand.
firms logistics and trading. Due to the weakening of rupees

PGCIL is the governing body that against dollar , the companies

SOCIO –CULTURE
has the major influence on the TECHNOLOGICAL
export was affected.(FY 2008-09)
Considering green issues. To have competitive advantage
firm. Training of new employees.


Considering diversity of India.

Attitude of people towards foreign company has to invest in R&D
products. activity.
Employment level per capita. Using old assets and methods.

Patent and copyright issues.



Replacement of asset.

Outdated technology.
PORTERS FIVE FORCES
 SWOT ANALYSIS
STRENGHTS WEAKNESSES
Power Grid approved steel Poor communication marketing.
rollers. Use of outdated software system.

About19 years of experience in Wearing of assets.

steel rolling. Right persons are not in right

Exporter to various countries. place.

Exclusive trading unit for

OPPORTUNITY
MS/HT. THREATS
Accessing the international Growing competition.
market. Un-installation of TMT rolling

Installation of 32” rolling mill. mill.

 BCG MATRIX
STAR ?

Metal Sheets
Unequal Angles


(30X45X5mm to 150X115mm) TMT Bars

CASH COW DOG

High Tension steel/Mild Steel
 TMT bars


Equal Angles
(25x25mm to 300x300mm)
Companies Annual Report
 ANSOFF MATRIX
MARKET PENITRATION PRODUCT
DEVELOPMENT
Special Attention.

Reasonable prices. Addition of new products to

EXISTING 
After sales services. product range.
MARKET
Allowing credit(for a certain Feedback/customer survey .

period). Effective mode of


communication.
Adding to the quality.
MARKET DIVERSIFICATION
DEVELOPMENT
NEW Market-International Market.

MARKET By using different sales Product-TMT Bars, metal

channels (Sales promotion, sheets.

providing discount on bulk
purchase)
By entering into different
 SHELL MATRIX

High Wood Industry

(Asia)
Market Attractiveness

Wood Industry
Medium (Africa,
Oceania)

Wood Industry
Low (Europe)

High Medium Low

Companies Strengths
 BAR DIAGRAM
Consumption of wood world wide per
capita

North America - 700 kg


Oceania - 540 kg

South America - 470 kg

Central America - 450 kg
& Caribbean

Europe - 400 kg

Africa - 470 kg

Asia ( comprising - 800 kg
all east, west &
central Asia)
Market Segmentation
 Process of Marketing

 Market Analysis
 Seeking Best Market
 Enquiry Vs Quotation
 Negotiation
 Order finalization
 Order Execution
 Production Planning
 Dispatch Planning
 Feed Back from customer ( Product Vs
Services quality)

 Positioning & Pricing
 Positioning: SANVIJAY Rolling &
Engineering Ltd.(SREL), has a 75,000
square foot warehouse stocked with six
times as many metric size items as all
its competitors
combined. (www.blueflames.com)
 Pricing: Steel Industries products
depend upon the day to day market. It
works as a share market. Whatever,
prices are going to be decided on daily
basis depends upon Raipur Market and
Punjab Market. Both the market are hub
of steel market.
 Marketing Scheme
 Sponsored Nagpur International Marathon on 31st Jan 2010
which was a Mega Event and international athletes
participated in it. People from all the sectors i.e.(media,
politics, glamour industry, businessmen) were present .
PRODUCT & SERVICES

PRODUCTS
 COMPETITOR
 Shilpa Rolling & Engineering Ltd, Nagpur.
 Divyans rolling Mill Nagpur.
 Bajrang Rolling Mill Raipur.
 Sunder Rolling Mill Nagpur.
 Parshuram Rolling mill Nagpur. 

 RECCOMENDATION
 To make Replacement of Assets( within a
fixed span of time) for example;
modernization of technology i.e.
website, software etc.
 To use better and various modes of
communication marketing.(celebrity
endorsements, etc)
 To Re-install the TMT rolling mill.
 Apply for ISO recognisation for remaining
four units.
 To include directors message in the
companies Profile. (for enhancing
customer relation)

REFRENCES
Sanvijay Rolling & Engineering LTD. (2007). Home Page. Available:
http://www.sanvijay.com/index.html. Last accessed 10th Nov 2010.
 Sanvijay Rolling & Engineering LTD. (2007). gif picture. Available:
http://www.sanvijay.com/images/mid1_01.gif. Last accessed 10th Nov 
 Murli Rolling Mill. (2008). jpg picture. Available:
http://www.murlirollingmill.com/images/Mild-Steel-Angles.jpg. Last accessed 10th Nov
2010.
 Made in China. (2010). jpg picture. Available: http://image.made-in-
china.com/2f0j00QMlazyorHubw/Steel-Channels-For-Building-Structure-HT-B04-.jpg .
Last accessed 10th Nov 2010.
 SLH Trade. (2007). gif picture. Available: http://www.slhtrade.com/steel%20product/steel
%20product /Unequal %20Angle %20Steel .gif. Last accessed 10th Nov 2010.
 UCIC (P) Limited . (2010). jpg picture. Available: http://www.google.co.uk/imgres?
imgurl=http://ucic.in/yahoo_site_admin1/assets/images/TLT.240152235_std.jpg&imgref
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=en&start=18. Last accessed 10th NOV 2010.
 Inforse. (2010). gif picture. Available: http://www.google.co.uk/imgres?
imgurl=http://maps.grida.no/library/files/global-wood-
consumption_thumbnail.jpg&imgrefurl=http://maps.grida.no/go/collection/vital-
forest-graphics&usg=__Cn5NqEzlNoiBcY2f. Last accessed 10th Nov 2010.
 Sanvijay Rolling & Engineering LTD. (2007). History of Sanvijay.Available:
http://blueflames.in/sanvijay/about_us.html . Last accessed 10th Nov 2010.
 Mind Tools. (1995). Porters Five Forces. Available:
http://www.mindtools.com/pages/article/newTMC_08.htm. Last accessed 12th Nov 2010.
 Ansoff Matrix. (1995). The Ansoff Mtrix. Available:
http://www.mindtools.com/pages/article/newTMC_90.htm . Last accessed 12th Nov 2010.
 Sanvijay Rolling & Engineering LTD (2007-08). 20th Annual Report. 9th ed. Nagpur :
Divyam Printers. p1-20.
 J K Pradhan. jkpradhan_2007@rediffmail.com. marathon pictures. 13th Nov 2010
http://www.youtube.com/watch?v=m7Vs0F0v0cA