APP BASED MARKETING

What is App based marketing-

 App based marketing or Mobile marketing is the art
of marketing your business to appeal to mobile
device users. When done right, mobile marketing
provides customers or potential customers using
smartphones with personalized, time- and
location-sensitive information so that they can get
what they need exactly when they need it, even if
they're on the go.
 Categories of app based
marketing –
- SMS marketing can be used to notify a consumer of a special
event in a store, or even to mark a special day. Some brands
send out birthday greetings and discounts to consumers.

o In-store visits:
Salespeople may ask consumers for their phone
number during a purchase.
o Online signups:
A consumer may fill out a contact form or give a
business their phone number to reach them via
SMS.
o Existing customer databases:
Brands may use contact info from existing
customers to send out SMS notifications for special
or personalized offers.
Mobile search engine marketing –
 Optimizing a brand for mobile search isn’t limited
to search engines. In addition, brands want to
consider popular app review, which consumers
can use to share their opinion of a brand. These
can also be considered proximity-based
marketing apps, as the sites are often tied to
physical locations.
 Mobile search engine apps return different results
from desktop search results, so brands need to
consider a few different areas to include when
optimizing mobile search.
How it can be achieved
 Branded keywords

 Local SEO

 Proper phrasing
Proximity or location marketing
 Proximity and location-based advertising uses
sensors or geotargeting to connect with
consumers via their mobile devices. Apps that
use such technology offer high potential for sales
conversion, as they connect with consumers who
are in a buying mindset. Proximity or location
based marketing campaigns are good ways for
brands to connect with consumers when they’re
on the move, which is often the case when
they’re using mobile
In-App Marketing

Brands can create their own proprietary apps as

part of a mobile marketing program, or they can
choose instead to partner with a third-party app.
In-app advertising primarily works with third-party
apps, where brands can reach out to established
users of the app. There are a few different ways
to use in-app advertising.
 Banner ads

 Incentivized video

 Rewards programs
ADVANTAGES OF APP BASED
MARKETING

 - Mobile Marketing Reaches A Broader Market

 - Instantaneous results
 - Easy to work with
 - Convenient to use
 - Tracking response
 - Huge viral potential
 - Mass communication made easy
EXAMPLES OF APP BASED
MARKETING –
1. AMAZON
2. SWIGGY
3. SHEIN
4. CLUBFACTORY
5. FLIPKART
6. ZOMATO
7. STALKBUYLOVE
Conclusion
 APP-BASED MARKETING IS A PERSONALIZED WAY OF
MARKETING.
 IN THE PRESENT ERA, THE MOST TIME SPENT ON
THE WEB IS THROUGH SMARTPHONES, SO, IF DONE
RIGHT, APP-BASED MARKETING HAS A LOT OF
POTENTIAL AS COMPARED TO OTHER MARKETING
METHODS.
 WE JUST READ A LOT OF THE ADVANTAGES OF THIS
METHOD, HENCE IT IS A UP-N-COMING SECTOR.