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By
•Pushparaj singh
•Abhishek Chabbra
•Ankur KAwatra
Behavioral Learning Theory
Example:
Vicarious Learning
• Learning that occurs when one person (the learner) learns
a behavior by watching another person (the model)
perform the behavior.
• Conditions required for vicarious learning to take place:
– Learner observes the model when the model is performing the behavior
– Learner accurately perceives model’s behavior
– Learner must remember the behavior
– Learner must have the skills and abilities to perform the behavior
– Learner must see that the model receives reinforcement for the behavior
in question
• Learners can also learn from situations in which models
get punished.
• Role models can be positive or negative.
Copyright © 2002 Prentice-Hall
18 CHAPTER 5 Learning in Organizations
Self-Control
• Self-discipline that allows a person to learn to
perform a behavior even though there is no
external pressure to do so.
• Conditions indicating a person is using self-
control:
– Individual is engaging in a low-probability behavior
– Self-reinforcers are available to the learner
– The learner sets goals that determine when self-
reinforcement takes place
– The learner administers reinforcers when the goal is
achieved
Self-Efficacy
• A person’s belief about his or her ability to perform a
particular behavior successfully.
– Not the same as self-esteem
• Self-efficacy affects learning in three ways:
– The activities and goals that individuals choose for themselves
– The effort that individuals exert
– The persistence with which a person tries to master new and
sometimes difficult tasks
• Four sources of self-efficacy:
– Past performance
– Vicarious experience or observation of others
– Verbal persuasion
– Individuals’ readings of their internal physiological states
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20 CHAPTER 5 Learning in Organizations
Advice to Managers
➀ Make sure newcomers see good performers being positively reinforced for the
desirable behaviors they perform.
➁ Tell your subordinates who the particularly good performers are so your
subordinates will know whom to model.
Reinforcement
• Reinforcement: Increasing the probability that a
desired behavior will occur again in the future by
applying consequences that depend on the
behavior in question.
• Positive Reinforcement: The administration of
positive consequences to workers who perform
desired behaviors.
– Pay, promotions, interesting work, praise, awards
• Negative Reinforcement: The removal of
negative consequences when workers perform
desired behaviors.
– Nagging, complaining
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Reinforcement Schedules
• Continuous Reinforcement: Occurs
after every occurrence of a behavior.
• Partial Reinforcement: Occurs only a
portion of the time that behavior
occurs.
• Differences:
– Continuous reinforcement can result in
faster learning of desired behaviors.
– Behaviors learned using partial
reinforcement are likely to last longer.
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7 CHAPTER 5 Learning in Organizations
Reinforcement Schedules
• Fixed-Interval Schedule:
Schedule The period of time
between the occurrence of each instance of
reinforcement is fixed or set.
• Variable-Interval Schedule:
Schedule The amount of time
between reinforcements varies around a constant
average.
• Fixed-Ratio Schedule:
Schedule A certain number of
desired behaviors must occur before reinforcement
is provided.
• Variable-Ratio Schedule:
Schedule The number of desired
behaviors that must occur before reinforcement
varies around a constant average.
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8 CHAPTER 5 Learning in Organizations
➁ When using reinforcement, make sure you identify the right behaviors
to reinforce (those that help the organization achieve its goals).
➅ Make sure that workers know what reinforcers are available for
desired behaviors. Don’t just assume that they know.