Little Magic Toys

Case Study
 “ A Magic in every Home

We aspire to place ourselves as the best brand of

toys in India. Be it design or quality ,our products will
embark the expectations of our customers.

2
Vision
 “
Magic in me is your magic
We intend to touch & groom the early age of a child, in the most
fascinating way. Impression the soft minds about the most
precious things in life i.e love, repect & care, emotions which
are far fetched from this digital era.

3
Mission
 “
A revolution in the toy industry by
introducing our new theme of products.

4
Objective
Income Product
Expenditure
Assortment

Price
Rivals

VALUE
CHAIN
Promotion
Technology &
Marketing

Place/
Manufactu
Supply
rers
chain
Revenue Cost
1.
Product Assortment
• New Line of Products
• Toys (Introducing Storyline Toys)
• Stationary
• Accessories
2.
Price
• Toys – Rs.500 to Rs.10,000(including Custom
designs)
• Stationary/Bags – Rs.10 to Rs.2500
• Accessories – Rs.20 to Rs.1500
3.
Place/Supply Chain
• Online Ecommerce stores
• Retail Chains
4.
Manufacturers
• Core competancies – Design & Quality
• Design of production process:
• 40% Inhouse
• 60% Outsourced
5.
Technology
• Using AI to improve product design
• Manufacturing user interactive toys
 For a magic in you,
Our little magic for you ….
6.
Marketing
• Digital Marketing
• SEO
• Social Media
• Offline Marketing through free gifts,events,
mascots, banners,etc
7.
Competitors
• Internal • External
• F.N. Toys • Hasbro
• TAITMA • Mattle
• NIRMAL Enterprises • Bandai
• KC Enterprises. • Lego
Sustainability
New Product line with high end distribution channels
Outsourcing of Work

13
 New Products –Themes,Colors,Charachters
AI Integreted Design, Outsourced Processes

Design
VS
Distribution
Online channels,Offline
channels,Retails chains etc