Reputation Management

(Including Integrated Communications

& Public Relations)

Public Affairs

Sustainability & CSR

Strategy | Execution | Impact

 OUR BRAND
IDENTITY
represents our beliefs, that we would like to be
the source of energy for our clients to help them
drive a higher purpose and impact for their
business, just like the lines and dots in our logo
that come together, powered by the universal
energy source in the center to provide meaning
to our existence.
 THE FOUNDERS

Dr. Praveen Aggarwal Mr. Deepak Jolly Dr. M. V. R. L. Murthy

Over 100 years of collective experience across leading Indian and global brands

Detailed profile of each founder - http://consociaadvisory.com/team/

DISTINGUISHED ADVISORY
BOARD MEMBERS
Dr. Kulwant Dr. Leena Atul Singh
Singh Srivastava Ex-Chairman of
Former Vice-Chancellor, the Asia Pacific
Regional TERI University Group, the
Advisor, Asia UN Coca-Cola
Habitat Company

Vibha Rishi General V. P.

Independent & Non- Malik
Executive Director, Former Chief of
Philips Lighting Army Staff of
the Indian Army
 WHAT IS IN OUR DNA

passion agility

co-creation integrity

outside-in approach leveraging the

network
accountability
 OUR CORE SPECIALIZATIONS

Integrated Communications & Public Relations, Strategy,

REPUTATION Digital/ Social Media & Online Reputation Management,
and Crisis Management
MANAGEMENT

Government Affairs, Stakeholder Engagement, and

PUBLIC AFFAIRS Public Policy & Advocacy

SUSTAINABILITY Policy, Strategy, Gap Analysis, Environment

Management, Certifications & Adherence to Standards,
AND Grassroots Execution, Impact Assessment, and NGO
CSR partnerships
 OUR VERTICALS
Supporting startups to enhance their
brands and corporate reputation
and tap new investments STARTUPS
AND VCS
Partnering for sustainable growth and
stakeholder engagement across
media, government, and NGOs
GLOBAL
COMPANIES
Helping large corporations
with 360° strategic advisory
LARGE for building a global brand
INDIAN
COMPANIES
Assisting SMEs to scale up through
overall reputation management,
integrated PR, & communications
SMEs
Enabling the social sector to extend
their outreach, deepen the impact
and scale up through our services
NGOs
 WHAT MAKES US UNIQUE

INTEGRATED GOVERNMENT 360° INTEGRATED

APPROACH AFFAIRS STAKEHOLDER MEDIA PROGRAMS
We integrate reputation We identify key influencers ENGAGEMENT
We engage our We integrate programs
management, public affairs, in the government and stakeholders through our across traditional
and sustainability/ CSR for work with for public policy strong network and in- engagement channels,
core building and social advocacy depth research media, and online presence
license strengthening

PRE-EMPT MULTI-FACETED SELF

CRISIS APPROACH MEASUREMENT
We anticipate issues and We are flexible in our We check and measure our
prevent negative methods and use creative short term achievements
consequences situation-based planning and gauge our potential
and fast execution long term effects
WHAT YOU CAN EXPECT FROM US

Direct Delivery Sharp

engagement team that execution
of partners understands focus
for delivery your
business

Practical
innovation Always
available to
bat, bowl, and
Contra-views field for you
INDUSTRIES WE CURRENTLY SERVE
 SELECT CLIENTS
sustainability
public affairs
corporate
event management
social responsibility
media engagement
public affairs public
advocacy
business
multi-media
development
engagement
csr projects
business
reputation development public
management relations
crisis management integrated
financial pr communications
corporate corporate
social responsibility brand building
stakeholder crisis
engagement management
strategic campaign

digital engagement
 SELECT CLIENTS
public strategic
relations brand communication
integrated stakeholder
communications engagement

public relations public

integrated relations
communications integrated
communications
strategic
brand communication public
corporate relations
brand management integrated
communications integrated
reputation communication
management media
stakeholder engagement
engagement
public relations
 SELECT CLIENTS
public public
relations relations
integrated integrated
communications communications
creating creating
partnerships partnerships
Maple fund raising
public relations creating
Capital Advisors partnerships

corporate
social responsibility ``
corporate positioning Global CEO as
partnerships thought leader

integrated fundraising
communication
stakeholder corporate partnerships
engagement crisis
management
reputation
management
brand
 TESTIMONIALS

KANDARP SINGH SHAILENDRA NAIDU

MD, Tetra Pak CEO, Obopay
India & South East Asia

“
”” Within a short time span, Consocia
has built a team which is proactive,
professional and accountable. The team
comes with a wealth of knowledge and
experience from diverse fields and is
“ “” The level of expertise that
Consocia brings along with the rich
experience and extensive network of
the leadership is what truly adds value
to our organization.”
therefore able to develop breakthrough
strategies and execution plans.”
 OUR PRESENCE ACROSS INDIA

Delhi

A 20-member
strong team across
four metropolitans Kolkata

that is growing Mumbai

steadily
Bengaluru

Affiliates across India

 DIGITAL: AN EMERGING VERTICAL

844 million 462 million 250 million

mobile users internet users active social
in India media users

Top of mind Engagement

Data driven Reach is targeted,
recall and response
relevant, and very
driven
large
 END-TO-END PROVIDER OF
DIGITAL MARKETING SERVICES
Turnkey managed strategy for a short-term campaign.
Our digital services include:

Website Marketing (SEO & SEM)
Search Engine Marketing, Display
Network Advertising, YouTube
Marketing, Mobile App Advertising,
Google Ads, Analytics, Maximizing
Hits, Website Promotion
Social Media Strategy
Social Media Advertising
and Community
Engagement on Facebook,
Twitter, YouTube, and other
platforms management
Content Marketing
Digital Content Strategy
and Content
Development, including
Articles, Social Posters
(Text, Images, Animations)

Video Marketing
Web Series, Motion Influencer Activity Bloggers Activity
Videos, Caption Videos, Social Media Boosting, Connect, Discover,
Animation Videos Trending Management Outreach
DELIVERING ABOVE
AND BEYOND
SELECT CASE STUDIES
 LAUNCHING ig@bahar
WITH LOGITECH
Logitech is a leader in
India is going through a Logitech wants to reach out
innovative consumer
digital revolution to the masses
electronics

Aligning Logitech’s vision to the government’s priorities for digitizing the country

Curated and conceptualized Digi@भारत, a campaign aimed at promoting

inclusive growth as a part of the Government’s “Digital India” program.

Successfully rolled out Digi@भारत in Lucknow in the presence of Dr. Dinesh Sharma, Honorable
Deputy Chief Minister of UP, with the launch of Logitech’s first Devanagari keyboard

Confidential
STAKEHOLDER ENGAGEMENT
& ENDORSEMENT

Engaging different stakeholders

GOVERNMENT INFLUENCERS EDUCATION

Dr. Dinesh Sharma - Abhay Singh IAS, Students and teachers of

Hon’ble Deputy Chief Special Secretary, IT & Hindi research,
Minister, Uttar Pradesh Electronics, UP, Giving out free
Minister of Electronics & Dr Yogesh Praveen, keyboards to
Information Technology, Celebrated Author, Government schools in
Science & Technology and Dr Prem Suman Sharma, UP
Secondary & Higher Education HOD, Hindi Dept, Lucknow
for the Government of Uttar University
Pradesh Alka Kaushik,
Hindi Blogger, Influencer

NATIONAL AND REGIONAL MEDIA

Confidential
SELECT MEDIA COVERAGE
100+ Coverages across National and Regional Online and Print Media
 ACTIVATING AARC FOR TETRA PAK
OBJECTIVE: INCREASE RECYCLING RATE

Implementing signature projects of collection, recycling and for end use products (including
development of markets for recycled products) enabling increase in recycling rate

Replicate successful models directly, in partnership or through

the Alliance and facilitate non-members for implementation

Advocacy for creating favourable external environment:

Government, lawmakers, NGT, Environmentalists, Activists,
Academia

Publications: Case studies of success stories and best

practices, Enhancing/ creating Recycling eco system

Research & Studies: Identify most environment friendly packaging

material, comparison with other packages, new technology for
separation and Recycling, end use products from waste, new uses
of waste/ recycled waste, social benefits of beverage cartons

Creating awareness: Rag pickers, consumers, institutions, recyclers, industry,

users of finished products using Used Beverage Cartons, other stakeholders

Create a funding mechanism and raise resources to increase the recycling rate

PROJECT TIMELINE
Confidential
 ENHANCING REPUTATION BY
MINIMIZING RISKS
Pitch to the potential ALIGNING Identifying the current
members—consisting of top ecosystem around waste
MEMBERS
beverage companies—to align UNDERSTANDING management, which includes
them to the mission, getting the AND
THE LANDSCAPE the current laws, grassroots
bylaws signed, and starting the COMMENCING functioning, and informal sector
initiative pan-India WORK players

ACTION ALLIANCE
FOR RECYCLING
Create an organization structure BEVERAGE Conducting on-ground research
draft the bylaws, devise a funding CREATION CARTONS DATA and devising case studies to
mechanism, and propose project OF THE COLLECTION & identify the right geographies,
implementation plan with ALLIANCE COLLATION methods, and end-goal
measurable success points projections

STAKEHOLDE
RMAPPING
Identifying key stakeholders, customers,
NGOs, recyclers, and government players
who can contribute to the initiative
Confidential
 DELIVERING FOR CIPLA
Planning and preparing
Ensure that asthma
for press releases,
MEDIA and/ or COPD
roundtables, STRATEGIC
become
media events, ENGAGEMENT PUBLIC AFFAIRS
interactions, and press AN ALL- integral parts of
the state NCD
conferences ENCOMPASSING, programs
ROBUST, AND
STRATEGIC PLAN

Clear plan of action with For the recognition of chronic

defined communication respiratory diseases as a
dockets to engage with large economic burden
select stakeholders for the country as well as
the target states

Familiarization activity with the

relevant stakeholders at the For new research, repackaging existing data,
health ministries, at the center white papers, roundtables, grassroots
and various states activation, and other relevant activities
 ENHANCING BUSINESS
THROUGH PUBLIC POLICY
GOVERNMENT ADVOCACY
1. Increase accessibility of inhalers in the Public Health System and aim
to increase government budget allocation on asthma and COPD
2. Help structure partnerships with the state governments for initiating
programs aimed at improving awareness, screening, early diagnosis,
and the right treatment

GETTING THE RIGHT DATA AND NARRATIVES

1. Conduct on-ground research and publish white papers and academic
articles, as well as organize roundtables with key partners
2. Strong media partnership for advocacy as well as feature regular
stories on the extent of the national problem on these critical
healthcare issues around respiratory disorders

Confidential
 REPUTATION MANAGEMENT
WITH LT FOODS (DAAWAT)
Raise Enhance their Rice sales back up in all
Build public awareness financial profile regions
about LT amongst relevant The
profile for
Foods audience Aftermath Stock price of LT Foods
LT Foods
Build sustainability as a strategic increase from INR 64 (May
differentiator and value driver ‘17) to INR 109 (Jan ‘18)

1 2 3
Robust social Interactions with the government Official statements from
Plastic Rice media strategy and the Food Safety Authority the Food Department
Controversy Came up with a film and posted it on social media
: Sales fall Journalists spoke with
by 90% in Media interactions to publish stories about how Head of Grain, CFTRI to
AP the plastic rice controversy is false publish the truth

Confidential
POSITIONING THE CEO AS A THOUGHT
LEADER IN F&B INDUSTRY
Featuring the MD and CEO of LT Foods, Ashwani Kumar Arora, in influential print media like
Forbes Magazine and Brand Equity (Economic Times)

Confidential
 PLASTIC RICE:
SOCIAL MEDIA STRATEGY
Plastic Rice Controversy: Sales fell by 90% in AP

ONLINE REPUTATION MANAGEMENT

• Created Third Party Validation Videos and Blogs
• Developed Media Strategy to increase reach and views

Rice sales
back up in
all regions

Stock price of
LT Foods
increase from
INR 64 (May
‘17) to INR 109
(Jan ‘18)
 International Spirits and Wines Association of India
Strategic Campaign to ‘normalise’ drinking and promote responsible drinking

supported by &

OBJECTIVES

1. Create, orchestrate and amplify consumer voice

2. Advocate socially responsible consumption - make consumers the champions

3. Partnering with the Food Industry to supplement their efforts & promote drinking ‘on premise’

integrated building content curation

consumer research
communications communities and creation
 YOURNEST
SCOPE OF WORK
jump-shift media program with select media familiar
ramp up online and social presence
with YourNest and relevant spokespersons

provide PR support to investee companies increase presence of YourNest in

almost all start-up related forums

drive valuation of YourNest and

enhance the number and quality of investors
all the investee companies

Outreach program to target investors/ HNIs in US, enhance connect with the government
Canada, UAE, Dubai, and India’s top 10 cities and relevant government forums

MANDATE
Double the Map relevant
Six stories beyond the Editor/ CoB level Three stories in
momentum of stories emerging media, and
start-up domain in relationship meeting, international media in
to two stories a have a stories in them
the first year every alternate month the first year
month every second month
 YOURNEST: OPPORTUNITY GRID
Consocia mapped to see which stories could be prominently featured

1 YourNest to invest in 3 new startups in next 6 months with focus on FinTech, IoT, AI, & machine learning

YourNest expects next round of funding for investee companies like Aahaa.in,
2 MyCity4Kidz, Uniphore, Arya.in, and CRON System

YourNest informed that they expect two major investment in the organization
3
including EDF and SIDBI

4 YourNest plan to exit start-ups: SmartQ, Simply5d, BetaOut

Acquisition: SSTS, GolfLAN;

5 Partnerships: Arya.in & Google, Aahaa & Bosch, Aahaa & Siemens

Consocia to develop list of relevant third party event and other platforms
6 for speaking opportunity for the leadership
Key focus areas for the corporate story: human touch, co-creation, mentor-
7 mentee relationship, future ready technologies;
focus sectors: enterprise technologies, B2B & B2C technologies, block chain, IOT
 YOURNEST ENGAGEMENT

Created the opportunity to speak at VcCircle “Mergers & Acquisitions Summit 2017” in
Mumbai and VcCircle Financial services conclave 2017

THOUGHT Authored articles published in NDTV and Telangana Today

LEADERSHIP

Closed-door meeting with Niti Aayog to share their POV on problems in the industry

Meetings with the Mint

RELATIONSHIP
BUILDING Meeting with PTI

Online coverage for investee companies Interviews in TOI, Financial Express, ET

Q&A with India InfoLine 2 authored articles

ONLINE
PUBLICATIONS 8 articles on YourNest company 7 articles on industry
SELECT COVERAGE: YOURNEST
 OBOPAY: OBJECTIVES

1 2 3
BUILD SHOWCASE ENHANCE
a strong corporate innovative work and leadership speak
narrative initiatives and credentials
Enhance the brand USP to
Establish OBOPAY as Strategically increase potential customers and
the leading player in OBOPAY’s visibility as an position the spokesperson
providing best-in-class innovative cutting edge as a thought leader in the
mobile payment digital and technology industry through 360°
solutions player degree communications
support
OBOPAY: STRATEGIC COMMUNICATION
& PLACEMENT OF THE FOUNDER

Deliveries across TV, Print & Digital since August 2017

 AAHAA STORES: OBJECTIVES

1 2 3
BUILD SHOWCASE ENHANCE
a strong corporate innovative work and leadership speak
narrative initiatives and credentials
Establish Aahaa Increase brand awareness Establish thought
stores as the fastest as an innovative leadership in the
growing B2B online technology player industry through 360°
office supplies providing impeccable communications
marketplace supply chain solutions for support
office supplies
AAHAA STORES
 MOMSPRESSO: OBJECTIVES

1 2 3
IMPROVE FORGE ENHANCE
corporate branding relations and leadership speak
partnerships and credentials
Strategically increase Boost the brand USP to
Establish Momspresso
Momspresso’s visibility potential customers
(previously MyCity4Kids)
as an innovative blog through 360° degree
as the premier blogging
through videos, articles, communications support
platform for women
and live sessions with as well as leveraging the
from all walks of life
prominent individuals right media
MOMSPRESSO (MYCITY4KIDS)
 SSTS (pCLOUDY): OBJECTIVES

1 2 3
IMPROVE FORGE ENHANCE
corporate branding relations and leadership speak
partnerships and credentials
Establish pCloudy as the Tactically increase
leading software testing Enhance the brand USP
pCloudy’s visibility as an to potential customers
organization providing innovative cutting edge
AI powered cloud through 360° degree
digital/ technology communications
platform to enterprises player by creating
and app developers support
fruitful partnerships
SSTS (PCLOUDY)
SELECT REGIONAL AND NATIONAL
MEDIA COVERAGE FOR WOOPLR

Aaj

Rashtriya Sahara

Lucknow News Jan Madhyam

GOLFLAN & ITS FOUNDER CEO ON THE
FOREFRONT
We were not only able to highlight a golf start-up as a leading venture, but also position its founder as a
thought leader in SportsTech
 SOS CHILDREN’S VILLAGE
Positioning the Global President of SOS Children’s Village across top Print and Digital Magazines,
Newspapers, Publications as well as Radio to share their narrative about Alternative Care Model

Interaction with Delhi’s only International Radio

 OUR PAST EXPERIENCE IN
HANDLING MULTIPLE CRISES
Hindustan Unilever Airtel Coca-Cola Coca-Cola
Sexual Harassment Sexual Harassment Bhubaneswar Blast
Closure of Mumbai cases against four case against Legal in the Boiler, killing
factory & fallouts Directors Head of India two people
1988 2002 - 2003 2007 - 2008 2010

1995 2005 - 2006 2005 - 2010

PepsiCo Coca-Cola Coca-Cola
Pressure by Right Pesticide Issue International cases
Wing to close on water and waste
operations in India management
practices Confidential
CRISIS MANAGEMENT WITH MIDAS
M Foods manufactures flakes
and oregano
Consumers complained about Company is no Regulatory
ants in the sachets and supplies longer blacklisted agencies
Manufacture were stopped in India with the Pizza Co found them
condiments The compliant
Media, including print, Aftermath
for Pizza Co Media stopped with the
electronic and digital were
pursuing the case correct
chasing for responses from both
against them processes
companies

1 2 3
Consocia took this as a one-time project
and put together a coherent strategy
Insect
Controversy Stakeholder Preparation of outreach
mapping program

Confidential
 CASE STUDY: STRATEGY FOR A
BEER COMPANY
Unaffordability of Beer
• Over-taxation
• Minimum retail price concept
• Government has systematically worked
Under-utilized
towards this over the years
market in the state • Liquor in the state attracts obscure taxes
as compared to like “cow tax,” “atta-daal tax,” and
education cess
neighboring states
with similar
populations

No Voice of Industry
• Existing bodies are not platforms for
OPPORTUNITIES CHALLENGES the company to speak at
• Existing bodies are not effective

Change in
government Fluid and Unfavorable Policy
• Government seems to be favoring the CL
leading to rethink lobby since that is the largest business
on policy • Beer is a very small part of the overall
business to attract government attention

Confidential
 CASE STUDY: STRATEGY FOR A
BEER COMPANY
1 2 3
KEY STAKEHOLDER MAPPING & GROW MARKET WATER NEUTRALITY
ENGAGEMENT
Leveraging our core strengths in
Commercial office the area to help the beer
of the US embassy Support marketing programs company become water neutral
●
●
State tax forums Enhance share of voice in the
●

Media media
●
●

Supply chain Build customer voice around

●

Trade and industry bodies

‘courtesy of choice’
●
4
● Build online reputation and
Influence groups, consumer profile CREATE A SPEAKING
rights, civil rights, and tax activists PLATFORM
●

State tourism department

Lead the industry from within

Confidential
 Our History of Creating
Sustainability Projects Which
Brought in Winds of Change in
Development Sector
 STRATEGIC ADVISORY TO OUR
SOCIAL VENTURE PARTNERS
The government’s vision on skilling and education encourages NGOs in these
to scale up and impact millions. We got our NGO and social venture partners
connected to the right corporates to ensure that everyone is successful.

Understanding that skilled

citizens are a need of the hour, B-
Able’s vision of enhancing
livelihoods and transforming lives
has been successful in over 39,250
villages across 223 districts in 28
states, impacting over 3.5 million
Indians.
KNOWLEDGE AND FUNDRAISING ROADMAP FOR THE
INSIGHTS FUTURE
Through our deep
Consocia’s experience understanding of the We are able to
Converting theoretical knowledge and expertise in NGO’s requirements construct strategic
into practical, easy-to-use models, understanding NGOs and a corporate’s campaigns
STEM learning has reached over 1 enables us to devise needs, we approach customized the new
million students, 800 schools, and the right strategies the right companies partnerships, execute
4500 teachers in their endeavor to
promote math and science
for them for successful it, and measure the
learning in a fun and new way. partnerships subsequent impact
 STRATEGIC PARTNERS FOR
CONVERGYS
STRATEGIC ADVISORY TO CONVERGYS FOR SOCIAL CAMPAIGNS

Supporting Finding the right Systematic

Due Diligence of
Convergys with the partner: Credible monitoring,
the Documentation,
CSR Strategy and NGOs/Social tracking and
certificates,
developing social Enterprises aligned evaluation of the
financials, to ensure
campaigns along with the core project at each
that they comply
with the key Convergys stage -ensuring
with the required
deliverables of the timely delivery of
standards
projects aligned Suggested NGOs with activities - monthly
with their vision Sectoral specialization - and quarterly
Skilling, Education, Career
Counseling, Health

Confidential
 STRATEGIC APPROACH TO CSR &
SUSTAINABILITY
BLENDING THE COMPANY’S CORE COMPETENCIES, CSR GOALS WITH COMMUNITY NEEDS
Created the most successful partnership for Rain Water Harvesting between SOS
and Coca Cola in 40 SOS Villages between 2008-2012

The Hindu | 13th June 2010

 CREATING PARTNERSHIPS
Significant experience in creating and managing partnerships
and coalitions, leading to collective action

Cellular Operators
Association of India

Formerly Indian Soaps & Toiletries

Manufacturers Association
The Food & Beverage Association of India
 CREATING THOUGHT LEADERSHIP ON
WATER AND SANITATION

ONE OF ITS KIND

CSR CAMPAIGN
End-to-end execution in
creating an idea,
implementing it at scale
and making it national
We were able to leverage large and
small corporates, NGOs, the
government, media channels, and
celebrities to come together for a
single cause—a partnership that we
created and sustained.
CONVERTING CHALLENGE IN
OPPORTUNITY TO ACHIEVE
SUSTAINABLE GOALS
Creation of a first of its kind alliance to manage PET waste
 BRINGING CORPORATES AND MEDIA
TOGETHER FOR LARGER SOCIAL
CAUSES
We partnered with HT Media, one of the
biggest media houses in the country, to assist
corporates in their CSR endeavors: we bring
corporates and HT Media together to help
with the campaigning, advertising, and
education of their CSR mandates. With our
help, corporations are able to communicate
the right messages with the right audience.

Strong relationship with India’s most trusted news syndicates:

Confidential
OUR EXPERTISE
 Deepak Jolly is a leading Corporate Affairs & Communications, Sales & Marketing
professional with a career spanning over 34 years across top Multinational
companies

Recognized as an industry leader in Policy advocacy, Crisis Management,

Reputation Management, Stakeholder Engagement, Sustainability and Marketing
programs

Successful at developing the vision, direction and strategies required to develop

new business categories and creating partnership models to influence public
policy ,build a positive corporate reputation and new sales distribution models.
Possess a strong business and marketing acumen with a clear sense of purpose
and urgency when faced with diverse situational challenges. Diverse experience in
FMCG sales / marketing

Deepak Jolly, With an Advanced Management Program (Batch 69) from Wharton, University of
Founder Pennsylvania, Deepak in his last Corporate role was responsible for Venturing and
Emerging Brands (VEB) in India and South West Asia for Coca-Cola India. In
January 2016, was awarded Best Communicator of the Decade by Public Relations
Council of India (PRCI)
 Dr Praveen Aggarwal has experience of over 32 years in managing overall
businesses, corporate & public affairs, corporate social responsibility in leading
MNC and Indian companies and foundation across India and South West Asia.

He has worked in leadership positions in several organizations including Swades

Foundation, Coca-Cola India and South West Asia, Jain Satellite Television, MGF
Group and has successfully conceptualized and implemented strategic roadmap
for driving CSR and corporate affairs for sustainable businesses besides managing
P&L.

Between 2002- early 2012 led CSR/ Sustainability and Corporate Affairs for Coca-
Cola India and SWA with increasing responsibilities.

From June 2012 till May 2016 led Swades Foundation as its Head & COO and
transformed Swades into one of the largest and most upcoming NGO, creating a
Dr. Praveen unique model of Rural Development covering over 2100 villages through a team of
over 350 fulltime professionals.
Aggarwal, Founder
Praveen has been part of various prestigious forums and committees with CII,
FICCI, AMCHAM etc during his entire tenure. Currently Praveen is serving on the
Advisory Boards of NGOs-READ India, FUEL and FORCE while continuing as
Advisor to Trustees at Swades Foundation
 Dr. Murthy is a doctorate in Civil Engineering (Water Resources Management and
Engineering Geology) from the Indian Institute of Technology, Kanpur, India (IIT,
Kanpur); M.Tech in Applied Geology from IIT, Roorkee and Bachelor’s Degree from
Andhra University, Waltair

Dr. Murthy started his carrier as a Scientist with Council of Scientific and Industrial
Research (CSIR) and contributed to the development of water resources
development of the country. His domain expertise in hydrogeology, ease with the
minor irrigation and wide experience in environmental assessment helped various
government, industry, international agencies (such as UNDP) and domestic users
over a period of 15 years.

He moved to industry as an environmental and water resources manager and

supported the food and beverage industry (Coca-Cola) for nine years in six
countries. Handled various techno-legal cases at both Central and State agencies/
departmental levels
Dr. MVRL Murthy,
Founder In total Dr. Murthy has over twenty seven years of wide-ranging experience in
hydrogeology, environmental management, mathematical modelling, water
resources management, project management, rural development, disaster risk
reduction, technology management, groundwater hydrology, watershed
development, Managed Aquifer Recharge, micro irrigation, waste water treatment
and geospatial modelling.
 First Last,
Title

Sagar was in Google for 4 years and primarily worked in the AdWords Team, helping SMEs in India grow
their business through Digital Marketing. He's a Google AdWords and Google Analytics expert and well
versed various other products of Google which can help transform businesses. He was also the Project
Manager of the First Ever Live Hindi Online Webinars for Google AdWords to train businesses and
agencies to optimize their Google Digital Marketing spends so as to get the best ROI.

Further, he proactively manages and creates content for Social Media (YouTube, Facebook, Instagram,
LinkedIn) for:
1. An Online Cooking Channel
2. A Rock Band
Sagar Jolly, 3. Consocia Advisory
Social Media Advisor
Key Strengths: Digital Marketing, Client Relationship Management, Project Management, Reporting &
Analysis, Training
 Deepti brings over six years of work experience in spearheading PR/ Marketing communication
mandates for brands. She has also executed campaigns for various brands that encompassed the entire
gamut and tactics comprising media management, bloggers engagement, affiliate marketing. Some of
the clients that she has worked on are Reckitt Benckiser, Red FM, Mars, eBay, Jabong, Swiss Embassy,
South African Tourism, UrbanClap, IndiaMART, Power2SME, Cinepolis to name a few. With her
primary expertise in media relations and creating strategic ideas/ plans, she has an exposure of
working across different verticals. Her experience is backed by an MBA (International Business) and a
Deepti Bedi, PG Diploma in Public Relations
Account Manager

Suhail is a recent graduate from Carleton College, a private liberal arts institution in Minnesota,
USA. He graduated with a double degree in Political Science & International Relations and Cinema &
Media Studies, with distinction in the Political Science & International Relations major. He has worked
with the National Skill Development Corporation when it had just started out, helping out in
standardizing Qualification Packs across industries. He has also worked for Fever 104 FM, where he
worked on tight deadlines broadcasting live information. In his free time, he likes to play the piano.
Suhail S. Thandi,
Assistant Manager –
Knowledge, Insights,
and CSR
 Enhancing business
reputation, shaping
public opinion, and
building
sustainability DNA

consociaadvisory.com
reachus@consociaadvisory.com
+91 11 4940 1614

New Delhi | Mumbai | Bengaluru | Kolkata

Strategy | Execution | Impact