TABLE OF CONTENTS

-Brief history of Ferrero

company
-Mission
-Vision
-Core values
-Objectives
-Swot & Pestel analysis of
Ferrero
-Strength
-Weakness
-Opportunities
-threats
-Pestel analysis
-Political
-Economic
-Social
-Technological
-Environmental
-Legal
-Sales of ferrero
-diffent branch of ferrero
 *Brief history of ferrero
 Ferrero company
 -is an Italian manufacturer of branded
chocolate and chocolate producer and
confectionary products and it is the second
biggest chocolate produce and
confectionary company in the world,it was
founded in 1946 in alba pieomont,Italy
pastry maker who laid the grovowork for
Nutella famously added hazelnut to save
money on chocolate.
The company saw a period of
tremendous growth and success under
pietro’s soon michelle Ferrero who in
turn handed over the daily operations to
his son’s.His son pietro(the founders
grandson),who oversaw global
business,Died on april 18 2011 in a
cycling accident in south Africa at the of
47
 *Mission
High quality, crafted precison,product
freshness,carefull selection of the finest
raw materials,respect and consideration
for our customers:These are Ferrero’s
‘key words’ and values which have helped
its confectionery well known and loved by
millions of consumers all over the world.
 Vision
Ever since the beginning, our
profound care to the needs of our
consumers has driven Ferrero’s
success. Generation after generation,
our product are crafted by the people
who love them and who appreciate
the philosophy behind them.
 *The core values
 -Loyalty and Trust
 -Respect and Responsibility
 -Integrity and Moderation
 -Passion for Quality Reseach and Innovation
 -Entrepreneurship
 *Objectives of study*

-The main objective of study of the

market for Cadbury, Hershey`s and
Ferrero
-To understand preference of people
-To understand buyer behavior regarding
thes brands
-To analyze the reasons for the liking or
disliking a particular brand
*MEDIA OBJECTIVES*
*REACH
*Ferrero aims for the campaign to hit
80*b of the target audience
aeross autralia in the 12 month period
*FREQUENCY
*Reach 80% of the target audience
through the use of media velicles at
least times in a fortnight
 *CONTINUITY
*Pulsing method of scheduling
*continuous aduertising is
maintained throughout the year but at
certain holiday seasons and special
occasions promotional and
vertising effects will be stepped up
 *SWOT ANALYSIS
-data monitors ferrero-swot analysis
company profile is essential source
for top level company data and
information ferrero swot analysis
examines the company’s key
business structure and operation
history and produce and provides
summary analysis of its key revenue
lines and strategy.
Scope of the report
*provides all the crucial imformation on ferrero required
for bussines and competitor intelligence needs.

*contains a study of the major internal and external

factors affecting ferrero in the form of a swot analysis
as well as a breakdown and examination of leading
product revenue streams of ferrero
*data is supplemented with details on ferrero history
key excutives,business rescription location and
subcribes as well as a list of product and service and the
latest available statement from ferrero.
 *STRENGTH OF FERRERO COMPANY
-offers
a quality and luxury product- the chocolate by Ferrero rocher are
known to have the same taste, whichever part of the world you by them.

-awareness from the popular brand ferrero brand

-has captured huge amount of market share in boxed chocolate

-the distribution of this chocolate is fantastic as it has reached far and wide
and the boxes are available everywhere.

-available in packaging of 3nos, 12nos, 18nos, 24nos- the various package

size are advantage as you can vary the size when gifting someone as per
their importance.
-considered as a ideal product for gifting

- very few chocolates have been able to achieve that because

of the competition in that space. but cadbury and ferrero
rocher lead in the gifting space.

-ferrero rocher get a instant customer recognition due to its

packaging- another point which is commendable is that the
chocolate melts rarely and at very high temperature, and even
at room temperature the consistency is normal.

-available in variety of new packages both for seasonal

purpose and special events

-ferrero rocher brand has launched two new brands Ferrero

Cappucino and Ferrero Rond Noir.
 WEAKNESSES OF FERRERO COMPANY
 highly priced- when conmpared to other alternative,
it is higher priced. But that is natural to achieve its
premium image, But it does not affect turnover.
 Not advertized- A bignegative for Ferrero Rocher is
that it is rarely advertized and hence it loses its
market shares to other competitors due to affect on
brand recall.
 Perception of chocolates being unhealthy in
majority of masses
 Not available easily
OPPORTUNITIES IN FERRERO COMPANY
 The introduction of new flavors will
help in gaining more market share
 Increase in the usage of internet-
Advertisement can be done on the net
or even on other media vehicles so as to
increase demand. It should make use of
the recent E-commers wave.
 Increase in the demand of the three
piece impulsive pack
 THREATS OF FERRERO COMPANY
Imitation of Ferrero Rocher
Bad economy cycles
High competition from other
chocolate brands
Increasing trends o Nutri-bars
replacing chocolates- A major
threat to the likes of Ferrero
Rocher whose brand equity
depends only on its chocolates.
 *PESTEL ANALYSIS

Ferrero is one of the few globally well

known confectionary brands, which
specialises in production, distribution and
marketing of chocolate based products. It
should be noted that the group is privately
held which has more than 38 operating
companies globally, which are directly or
indirectly linked with the 14 factories
worldwide.
 POLITICAL OF FERRERO COMPANY

Since the creation of the EU with six

members, it has expanded to include
twenty seven member state, with
Bulgaria and Romania being the most
recent in 2007(Barnes, 2003).
 ECONOMIC
The core national market for ferrero is italy,
where it has grown since its inception before
embarking on the internationalisation
process. Drawing upon mintel (2009),it should
be noted that italian confectionary market is
still central to the companys business and
therefore the forecasted growth of 6.7% till
2012 making it worth $4,340.3 million is a
good news for the company.
 SOCIO-CULTURAL
 There has been a change in the social indicators
suggesting the rise of premium chocolate market
,which is one of the core business of the firm .
Drawing upon datamonitor (2009),it can be
highlighted that the pemium segment is one of
lucrative in the indstry and is worth more than
$2,050 million , which is approximately 13% of the
total industry revenue . It should be noted that
the segment is expected to grow more than 53% in
the next five years.
 TECHNOLOGICAL
 There have been technological
innovations in the field of operation,
supply chain management and
distribution, which are almed at
generating cost efficiencies. It should
also be noted that internet has played a
vital role in developing innovative and
creative marketing campaigns for firms
like Ferrero, which are effective as well
as efficient.
 ENVIRONMENTAL
 Theissues surrounding global warming, ozone
depletion, and recycling have become highly
impactful on business around the globe.
Drawing upon Data monitor (2009), it should
be noted that the company is considered as a
conscience corporate citizen, abiding by not
only the legal commitments in respect to
environmental but also in involved is a
number of voluntary activities.
 LEGAL
 The courterfeit industry, according to Keynote
(2009) is booming and industry has called for
stricter actions and legal frameworks to
minimise its impact. Drawing upon
Datamonitor (2009), it can be highlighted that
the company has been faced with the issue in
emerging economies like China, and India. It
should be noted that such practices have
impacted on low confidence on the Ferrero
products as the fake products do not meet
customers expectations and they attribute
this to the Ferrero brand.
 Sales
400,000

350,000

300,000

250,000

200,000

150,000

100,000

50,000

0
2018 2017 2016 2015 2014 2013
 Different products of ferrero company
-Ferrero Rocher
-Nutella
-Raffaello
-Tictac
-Kinder Surprise
-Kinder Chocolate
-Kinder Bueno
-Kinder joy
-Ferrero kusschen
-Mon cheri
-Pocket coffee
-Kinder Happy Hippo
-Hazelnut
-Confetteria Raffaello
 Group 3
 Leader: Darlene Clemente
 Members:
 Frinz Derick Castro
 Lara Sambajon
 Missy Gonzales
 Christian Ferrer
 Kier Paulo Bagtas
 Ian Francisco
 Jericho Reyes
 Ron Andrei Pasco
 Marlon Caballero
 Joshua Villaflor
 Mark angelo Bundoc