ADMINISTRATIVE

COMMUNICATION

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REPORTERS

The Sophomores

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 Uses of Business
Ms. Richelle Pamintuan
Media
Ms. Dholly Porsuelo

Written Communication
Ms. Garnet N. Mallari
Ms. Mariconne Krizette Reyes

Group 4 Oral Communication

Ms. Marife V. Bengco

Activity

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 Uses of
Business Media
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Business
Media
 Corporate media is mass media production, distribution,
ownership, and funding which is dominated by corporations and
their CEOs. It is sometimes used as a pejorative term in place
of mainstream media, which tends to also be used as a derisive
term, to indicate a media system that does not serve the public
interest.

 Includes publishers of business books, CDs, videos, DVDs,

journals, magazines and websites.

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Uses of Business Media

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 VERBAL
COMMUNICATION

Written Communication Oral Communication

 Written communication is the process of communication in
which messages or information is exchanged or
communicated within sender and receiver through written
form
 It can be divided into two ways:
A. Writing
B. Reading
 Oral communication is the process of communication in
which messages or information is exchanged or
communicated within sender and receiver through the word
of mouth.
 It can be divided into two ways:
A. Speaking
B. Listening

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 VERBAL
COMMUNICATION

Written Communication Oral Communication

 Examples:  Examples:
1. Email 1. Staffs meeting, business meetings and other face to face
2. Internet websites meeting
3. Letters 2. Personal discussions
4. Proposals 3. Presentations
5. Telegrams 4. Telephone calls
6. Faxes 5. Informal conversation
7. Postcards 6. Public presentations such as speeches, lectures and
8. contracts conferences
7. Teleconferences and video conferences
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Written
Communication

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  Written signs or symbols are used
to communicate
 Written communication is most
common form of communication
being used in business; considered
core among business skills
 Influenced by the vocabulary and

WRITTEN grammar used, writing style,

precision and clarity of the
COMMUNICATION language used

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Forms of
Written
Communication

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  E-mails  Telegrams
Forms of  Orders  Faxes
Written Communication  Quotations  Postcards
 Forms  Advertisements
 Contracts  Brochures
 Minutes  News releases
 Letters  Reports
 Proposals  Bulletins
 Memos  Job descriptions
 Resolutions  Employee manuals
 Ordinance  Workplan
 Acts  Case studies
 Internet websites  Certificates
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 Purpose of
Written Communication

Internal Purpose External Purpose

Communication Communication
Information and ideas exchanged Exchange of information both
within the organization itself within the organization itself and
outside the organization

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 Purpose of
Written Communication
 Memos  Job descriptions
Internal Purpose  Reports  Employee manuals
Communication  Bulletins  Electronic mail

 Electronic mail  Faxes

External Purpose  Websites  Postcards
Communication  Letters  Contracts
 Proposals  Advertisements

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  Easy to preserve
 Easy presentation of complex matter
 Permanent record
 Prevention of wastage of time and
money
 Accurate presentation
 Use as a reference
 Delegation of authority
 Longevity
 Effective communication
 Maintaining image
 Proper information
Advantages of  Less distortion possibility
Written Communication  No opportunity to misinterpret
 Easy to verify

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  Expensive
 Time consuming
 Red-Taoism
 Useless for illiterate person
 Difficulty to maintain secrecy
 Lack of flexibility
 Delay in response
 Delay in decision making
 Cost in record keeping
Disadvantages of  Complex words
Written Communication
 Lack of direct relation
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ORAL COMMUNICATION
Sources: https://www.slideshare.net/saeedshah11/importance-and-uses-of-oral-communication
  Oral communication implies communication through
mouth. It includes individuals conversing with each
other, be it direct conversation or telephonic
conversation.

 Oral communication is generally recommended when

ORAL the communication matter is of temporary kind or

where a direct interaction is required.

COMMUNICATION
 Oral communication is the process of verbally
transmitting information and ideas from one individual
or group to another. Oral communication can be either
formal or informal.

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PURPOSE OF ORAL
COMMUNICATION
INFORM
PERSUADE
ENTERTAIN/AMUSE

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 High level of understanding and transparency;
No element of rigidity ;
Flexibility for allowing changes in the decisions ;
ADVANTAGE OF Feedback is spontaneous ;

ORAL Best in case of problem resolution; conflicts,

disputes and many issues/differences can be put
COMMUNICATION to an end by talking them over.
Essential for teamwork and group energy;
Promotes a receptive and encouraging morale
among organizational employees.

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 Relying only on oral communication may not be
sufficient as business communication is formal
and very organized.
DIS-ADVANTAGE OF Oral communication is less authentic than written

ORAL communication as they are informal and not as

organized as written communication.
Oral communications are not easy to maintain and
COMMUNICATION thus they are unsteady.
It requires attentiveness and great receptivity on
part of the receivers/audience.

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USES OF ORAL COMMUNICATION

FACE TO FACE VIDEO CONFERENCE

ACTIVE-PASSIVE
COMMUNICATION TELEPHONE CONVERSATION

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TYPES OF ORAL COMMUNICATION

SMALL-GROUP OR TEAM-BASED
ONE ON ONE ORAL WORK
The majority of communication in a business is Smaller-scale settings for discussion,
face to face, staff talk about things relating to work deliberation, and problem solving. Appropriate
and the business all the time in an for both large lectures and smaller classes and
informal/unstructured manner. Immediate allows levels of participation not possible in
feedback is given and the sender can thus make larger groups.
sure the message has been received and
understood

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TYPES OF ORAL COMMUNICATION
FULL-CLASS DISCUSSIONS
When two or more persons talk to each other and
see each other physically, it can be termed as face
to face Communication. It is one kind of two-way
oral communication as both the parties are involved
here in conversation
IN-CLASS DEBATES AND
DELIBERATIONS
A structured consideration of some issue from two
or more points of view. Debates typically involve
participants who argue one side throughout, while
deliberation allows for movement by indviduals
within the process.
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TYPES OF ORAL COMMUNICATION

TELEPHONE CALLS SPEECHES AND PRESENTATIONS

Telephone calls are a form of informal Classically, the stand-up, podium speech delivered
communication in business. Telephone by an individual from an outline or script. Also
communication can be internal or external. includes group presentations or impromptu
Immediate feedback is given. speaking. A strong element of monologue, but
dialogue can be built in with question and answer
or discussion with the audience afterward.

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ACTIVITY
Debate

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THANK YOU!
ANY QUESTIONS?