Video Overview

• th
SHRM Foundation’s 5th DVD
• Filmed at Starbucks Headquarters, Seattle
• Featuring Wayne Cascio, Ph.D.
• Comprehensive Interviews
• Officers, Managers and Employees
Video Synopsis

• Introduction • Corporate Social

Responsibility
• A Business of People
• Working Environment
• Description of and Trust
Starbucks’ Business
• Health Benefits and the
• Mission and Guiding Relationship with Partners
Principles
• The Role of HR
• Advice for Small Companies
Company Overview
United States:
• 50 States + D.C.
• 6,281 Company-Operated Stores
• 3,533 Licensed Stores

International:
• 39 Countries
• 1,553 Company-Operated Stores
• 2,361 JV & Licensed Stores
Company Overview
Products
• 30 Blends of Coffee
• Handcrafted Beverages
• Merchandise
• Fresh Food
• Starbucks Entertainment
• Global Consumer Products
• Starbucks Card
• Brand Portfolio (Tazo, Ethos, Seattle’s Best)
Company Overview

Headquarters: Seattle, WA
IPO: 1992, 165 Stores
2006 Sales: $7.8 billion
Employees: 140,000
Discussion
Questions
How can companies build a
relationship based on trust
with their employees?

• Provide support
• Share success
• Extend ownership
 How does a company live by
its guiding principles?

• Use them as a point of reference

• Make decisions based on them
• Embed them in interactions with
customers and partners
What does workforce
diversity mean for an
organization?

• Diverse leadership
• Different styles
• Impact on value
How does a company remain
faithful to its mission?

• Audit management decisions

• Survey employees
• Act based on frontline feedback
With whom does the company
interact through Corporate
Social Responsibility?

• Customers
• Suppliers
• Communities
How do companies create a
“Top-100” environment?

• Put people first

• Accessible top management
• Homogeneous organizational
environment
What should companies
know about trust?

• Trust is earned
• Trust is fragile
• Trust needs to be nurtured
How can health benefits
contribute to build trust?

• They safeguard employees’ well-being

• They create engagement
• They are valuable for the employee,
for the company and for the
community
What is the role of HR in a
business made of people?

• Provide strategic input

• Assist the organization’s line
managers
• Promote organizational culture
Compound Annual Growth Rates

Financial History
Comparison
Five Important
Lessons
5 Lessons

1. Trust is the foundation of performance

2. Trust is fragile
3. Communicate often in ways that support core
values
4. Involve employees in decisions that affect them
5. Survey employees regularly about how leaders’
behavior supports the company’s mission and
values