Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Guidelines for
Marketplace (VMS)
Basic guidelines
All Attributes marked with an Asterix(*) are Mandatory Attributes and all other
attributes are good-to-have attributes
All attributes to be selected from the drop-down options provided only (wherever
applicable)
Do not add, delete or replace any columns/rows and remove drop-downs (LOVs)
in the sheet
Any additional info apart from the drop-downs to be provided in the free text
columns
DO NOT provide any style tips or write sentences that are talking directly to the
customer. Eg: Pair this floral top with denim shorts for a breezy, summer look. Or
This can be gifted to your loved ones for any special occasion, etc.
Any additional information provided must be product specific and precise.
Do not repeat information in the free text columns.
Please apply spell checks and ensure alignment with Ajio standards of formatting
for free text information
Please avoid choosing N/A and Stylized from the drop-down options
List of Legal Information (Mandatory) to be filled by Sellers
Mandatory
Comments Examples
Attributes
Imported By By whom is the product Imported, other than India (free text) Leave blank if not applicable
*Net Quantity No. of items (as per the tag) 1N (if there is only 1 item)
List of Attributes to be filled by Sellers
*Primary Colour Color of the product (free text) – PDP value Aqua Blue/Mustard Yellow/Fuschia Pink, etc.
*Style Type Style(design) of the product (drop-down) For Kurtas (Straight/Anarkali, etc.)
Attributes Comments Examples
A trend that the product is associated with. Also makes the product SEO
Trend Theme Winter,christmas,superman etc.
friendly(free text)
2 (In case of a dress that comes with a belt), 1 for a pair
*Component Count The number of components of a product(free text)
of earrings
*Size Group The sizing group that the product fits under(drop-down) Regular, Maternity, Petite, Plus etc.
*Size format The size format the product follows UNI, IN, US, UK, JP, AUS etc.
Size Tip Choose from drop-down only if applicable We recommend you buy a size larger/smaller
*Pattern The prominent pattern or print of the product Floral, Striped, Checks,
To be choose only if there is more than 1 colour that is prominent in the
Secondary colour Red/Blue/Green/Yellow, etc.
product
Model Height The height of the model – Applicable for Men and Women apparel only 6’1” , 5’8” etc.
Model Chest Size The chest size of the model – Applicable for Men and Women apparel only 38” , 32” etc.
Model waist Size The waist size of the model – Applicable for Men and Women apparel only 30” , 26” etc.
Size worn by model The size of the product worn by the model in the image Medium, Small, 30, 8, 40 etc.
*Product Type The specific name of the product that will appear as the Title on the website Polo T-shirt, A-line Dress, Patiala Pants, etc.
Either Fabric Composition (Drop-down) or Fabric Detail (Free text) MUST be filled. If the Fabric does
not fall under the drop-down values of Fabric Composition, then it can be left blank and can be filled
as a free text under Fabric Detail.
Similarly, either Material Type (Drop-down) or Material Detail(Free text) MUST be filled.
For certain bricks like Sarees, dupattas, dress material etc. that do not have size charts, please choose
the Size Format as UNI
Brick Specific content instructions
Colour to be captured as Multicoloured only when the product has more than
2 colours that are prominent
‘USP’ , ‘Garment Length’ , ‘Body Type’ and ‘Size detail ‘ columns not to be
filled.