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Content Enrichment

Guidelines for
Marketplace (VMS)
Basic guidelines
 All Attributes marked with an Asterix(*) are Mandatory Attributes and all other
attributes are good-to-have attributes
 All attributes to be selected from the drop-down options provided only (wherever
applicable)
 Do not add, delete or replace any columns/rows and remove drop-downs (LOVs)
in the sheet
 Any additional info apart from the drop-downs to be provided in the free text
columns
 DO NOT provide any style tips or write sentences that are talking directly to the
customer. Eg: Pair this floral top with denim shorts for a breezy, summer look. Or
This can be gifted to your loved ones for any special occasion, etc.
 Any additional information provided must be product specific and precise.
 Do not repeat information in the free text columns.
 Please apply spell checks and ensure alignment with Ajio standards of formatting
for free text information
 Please avoid choosing N/A and Stylized from the drop-down options
List of Legal Information (Mandatory) to be filled by Sellers

Mandatory
Comments Examples
Attributes

Aditya Birla Fashion and Retail, Building No.


*Marketed By By whom is the product Marketed in address format (free text)
288/2,Begur, 560068 Bangalore, Karnataka, India

Guide Foot Wear CO, Sanjay Place, Block no: S-20-


*Manufactured By By whom is the product Manufactured in address format (free text)
282002,Agra,Uttar Pradesh

Imported By By whom is the product Imported, other than India (free text) Leave blank if not applicable

If it is an imported product, any country other than


India
*Country of Origin Manufacturing country (free text)
If it is a local product, it needs to be filled as India

*Net Quantity No. of items (as per the tag) 1N (if there is only 1 item)
List of Attributes to be filled by Sellers

Attributes Comments Examples

*Mood The specific mood of the product(drop-down) Classic/Feminine/Dapper/Sporty, etc.


Drawstring waist(Pyjamas), Push-back closure(Earrings)
Highlight A feature of the product that needs to be highlighted(free text)
etc.
Hidden details A hidden feature of the product that might not be clearly visible Concealed zip closure, Inseam pockets etc.
Additional
information 1, 2 & Any additional feature regarding that product that needs to be highlighted Light wash, Whiskers (Jeans), Tie-up detail (Dresses) etc.
3
USP The unique selling point of the product (leave blank) Not to be filled as it is currently not in use
*Colour Family Color of the product (drop-down) - PLP value Red/Blue/Green/Yellow, etc.
*Colour Shade Color shade of the product(drop-down) Light/Bright/Dark

*Primary Colour Color of the product (free text) – PDP value Aqua Blue/Mustard Yellow/Fuschia Pink, etc.

Fabric Composition Fabric of the product(drop-down)- PDP value 100% cotton/Silk/Linen

*Fabric Type Fabric of the product (drop-down) - PLP value Cotton/Polyester/Nylon


If a fabric consists of more than one material, list out the types with %
Fabric Detail 98% cotton, 2% polyester
composition (free text)
*Wash Care Whether it is Machine wash/Hand wash/ Dry clean (drop-down) Machine wash cold

*Style Type Style(design) of the product (drop-down) For Kurtas (Straight/Anarkali, etc.)
Attributes Comments Examples
A trend that the product is associated with. Also makes the product SEO
Trend Theme Winter,christmas,superman etc.
friendly(free text)
2 (In case of a dress that comes with a belt), 1 for a pair
*Component Count The number of components of a product(free text)
of earrings
*Size Group The sizing group that the product fits under(drop-down) Regular, Maternity, Petite, Plus etc.

*Size format The size format the product follows UNI, IN, US, UK, JP, AUS etc.
Size Tip Choose from drop-down only if applicable We recommend you buy a size larger/smaller
*Pattern The prominent pattern or print of the product Floral, Striped, Checks,
To be choose only if there is more than 1 colour that is prominent in the
Secondary colour Red/Blue/Green/Yellow, etc.
product
Model Height The height of the model – Applicable for Men and Women apparel only 6’1” , 5’8” etc.

Model Chest Size The chest size of the model – Applicable for Men and Women apparel only 38” , 32” etc.

Model waist Size The waist size of the model – Applicable for Men and Women apparel only 30” , 26” etc.

Size worn by model The size of the product worn by the model in the image Medium, Small, 30, 8, 40 etc.

*Product Type The specific name of the product that will appear as the Title on the website Polo T-shirt, A-line Dress, Patiala Pants, etc.

1. This is a genuine handwoven piece, unevenness in the


selvedge and weave could be expected.
Disclaimer Any disclaimers related to the wash, print, appearance of the product
2. Images are for style and silhouette reference, the final
product may vary in colour and print. etc
Brick Specific content instructions
 For all products that follow Indian sizing (IN), please choose the Size Format as UNI from the drop-
down list for all apparel

Either Fabric Composition (Drop-down) or Fabric Detail (Free text) MUST be filled. If the Fabric does
not fall under the drop-down values of Fabric Composition, then it can be left blank and can be filled
as a free text under Fabric Detail.

Similarly, either Material Type (Drop-down) or Material Detail(Free text) MUST be filled.
 For certain bricks like Sarees, dupattas, dress material etc. that do not have size charts, please choose
the Size Format as UNI
Brick Specific content instructions

Colour to be captured as Multicoloured only when the product has more than
2 colours that are prominent
 ‘USP’ , ‘Garment Length’ , ‘Body Type’ and ‘Size detail ‘ columns not to be
filled.

 Blouse fabric to be filled only if different from Saree fabric


Mention if blouse fabric is detachable (component count 2)or attached to the
saree
 Dimensions (Height,bottom depth, bottom depth) have been called out as
mandatory for all bricks that fall under ‘Bags,Belts and Wallets’. However, for
Belts it is an exception.
Formatting instructions: 1
 Free text data to be provided in sentence casing. Example:
• Drawstring hood
• Single-button cuffs
• Comes with a detachable sling strap
 Warranty format. Example:
• 3-month warranty against manufacturing defects
• 1-year warranty against manufacturing defects
• 6-month warranty from the date of purchase against manufacturing defects
Measurement format. Example:
• For bags, wallets, jewelry, sunglasses: Height: 12 inches (30.48 cm), Width: 10 inches ( 25 cm)
• For Sarees, Dupattas, Dress material : Saree length: 5.5 m; Saree width: 1.1 m, Blouse piece length:
0.8 m
• Heel shoes/sandals : Heel height: 2.5 inches
Formatting instructions: 2
 Primary Colour format: Example
• Navy Blue (First letter of both words to be in upper case)
• Multicoloured (One word)
• Off-White (Hypenated)
• Black & White ( in case of 2 prominent colours)
 Fabric detail format: Example
• 20% cotton, 80% polyester
• Cotton, spandex
 Model statistics format: Example
• Height : 6’1” ( feet and inches to be captured)
• Chest: 38”
• Waist: 30”
Thank You

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