Sei sulla pagina 1di 7

Digital Marketing Assignment

The Vanca : Buyer Personas

Submitted by: Submitted to:


Aman Malhotra Anirban Chaudhari
Vishad Tripathi
R Sonali Rao
Preetam Pati
Bharat Jain
AnantShaurya Gaur
PRIYA SACHDEVA 2

Goals
•To turn sales manager of her firm in
next 5 years
•To make her parents proud of herself
•To keep learning about new things in the
market
•To make people aware about Indore

Profile A tradition lover Motivations


She believes in the concept of being a
Gender Female
complete woman. One who can handle
Age 21 her personal and professional life well.
She sees her mother as her ideal and
Location Indore thus she is the greatest source of
Occupation Sales Executive motivation for her.
PRIYA SACHDEVA
Hobbies and Interests
• Cooking: Loves to try new cuisines
• Reading: Loves to read, prefers
books over online reading

Challenges:
• Has work timing constraints
• Has less exposure
• Needs money for education
• Wants to learn driving

Quotations
“Attitude is a choice. Happiness is a choice. Optimism is a choice. Kindness is a
choice. Giving is a choice. Respect is a choice. Whatever choice you make makes
you. Choose wisely.”

“Instead of worrying about what you cannot control, shift your energy to what you
can create.”
3
ANU JOSHI 4

Goals
• To get good percentage in her twelfth
standard
• To get her in Delhi University for English
Honours
• To keep learning about new things so
that she can stay updated
• To make her impact
Profile A girl in her late teens Motivations
She believes in making her own path in
Gender Female
life. She does not believe in shortcuts
Age 17 and understands that nothing in life
comes for free and she is no exception.
Location Delhi Her motivation is her elder sister who is
Occupation Student an MBA Graduate working in USA
ANU
ANUJOSHI
JOSHI
Hobbies and Interests
• Blogging: Loves to write blogs about
literature
• Dancing: She is a trained salsa
dancer and is also part of Shiamak
Davar Dance Academy
Challenges:
• Has to balance her studies and Dance
classes
• Has to get very good percentage to get
into DU
Quotations
“It’s only after you’ve stepped outside your comfort zone that you begin to change,
grow, and transform.”

“If you want to be happy, do not dwell in the past, do not worry about the future,
focus on living fully in the present.”
5
ROSHNI ARORA 6

Goals
• To increase revenue of her firm
• To make keep her clients happy
• To make her mark in whatever work she
does
• To take care of her family

Profile The modern working Motivations


woman She has been grown with very strong
Gender Female values. Her parents never treated her
any different than her brother. She has
Age 36 always considered it important to take
Location Mumbai this responsibility very diligently and
make her space and mark in the world.
Occupation Consultant
ROSHNI
ROSHNIARORA
ARORA
Hobbies and Interests
• Reading: Loves to read, prefers
books over online reading
• Watching Movies: She loves watching
movies of different genre
Challenges:
• She has to keep her clients happy.
• She has to maintain work life balance
• She has to manage a team of 30 people
• She has to stay on top of her work

Quotations
“More smiling, less worrying. More compassion, less judgment. More blessed, less
stressed. More love, less hate.”

“Take responsibility of your own happiness, never put it in other people’s hands.”

Potrebbero piacerti anche