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ALIBABA
BẢO TRUNG
LÂM VIÊN
summarize
One of the largest E-commerce companies in the world, and regularly one
of the top 20 websites with respect to traffic is Alibaba.
The reasons China is a hit amongst nations is because of its manufacturing
capabilities, and China does not entertain foreign entrants in its nation.
Like Baidu is a chinese search engine and is a bahemoth.
Naturally, an E-commerce portal which is selling from China to the whole
world is a big thing.
ALIBABA MARKETING MIX
PRICE
: The pricing strategy that Alibaba uses is penetration pricing as it seeks to
enter newer and newer markets. It therefore offers discounts and cash
backs to the customers on its site and reduces its cut from the
transactions.
ALIBABA MARKETING MIX
PLACE
Internet is used by Alibaba as the intermediary. Its services are online and
therefore are distributed through websites. Through this they are able to
reach a wider audience for their niche products. Almost 80% of
ecommerce in China happens on Alibaba.
ALIBABA MARKETING MIX
PROMTION
Alibaba promotes the brand through a number of channels. It advertises
through traditional channels like print media, radio and TV advertisements.
ALIBABA MARKETING MIX
PHYSICAL EVIDENT
The physical evidence of Alibaba includes the intangible aspects of
service like the delivery schedule which has to go as promised. The
products delivered should be as per the order and quality desired. The
transactions should be smooth and trustworthy and the ecommerce
platforms should be user friendly and attractive. These aspects form the
physical evidence of the company.
ALIBABA MARKETING MIX
Process
Alibaba offers shopping platforms and the way the whole process takes
place is simplified. The shopping can be done on a wholesale basis, group
shopping, or customer to customer.
ALIBABA COMUNICATION STRATEGY
SOCIAL NETWORK
ALIBABA COMUNICATION STRATEGY
BAIDU
ALIBABA Corporate Communication
Strategy
FAKE GOODS
Barron’s, an American weekly newspaper posted an analysis “A Hot Stock
Turns Cold”. As the first chart shows, Alibaba’s stock keeps dropping since
December 2015
CHALEND OF ALIBABA
CHALEND OF ALIBABA
WESTERN MARKETPLACE.
Doesn’t want to competive with big company like amazon and ebay.
Doesn’t have any interaction with other social network.
Political issue.