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Ind Millet Foods

Get A Taste For Nutrition
PROBLEM : Lack of Availability of Healthy Food Products in
the Organized Sector
Growing Health Concerns of Indian Population

250 million people Scarcity of Healthy Foods at an

in India are affected by diabetes affordable rate specially Millet
based products
10 million men & 20million
women in India are overweight

280 million people

in India are affected hypertension

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 SOLUTION
Affordable Healthy
Processing Healthy Millet Foods in the Happy Customers
Foods products market

Why Millets?
Millets are NUTRI-CEREALS. They are highly nutritious, non-glutinous, anti-oxidant and non acid forming foods.
Hence healthy, soothing and easy to digest.

Eating millets minimizes lifestyle diseases like diabetes, high blood pressure, heart disease etc. 3
PRODUCTS

Jowar/Ragi Crispys

Ragi Choco Balls

Millet Biscuits
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Traction Channel Partners
Ahobilam Foods-Millet
Cave,Hitech City

Institutional Canteens(JNTU,CBIT ,
Global Edge School etc.)

Available at

Hyderabad(Telangana)
 Bangalore(Karnataka)
Nellore(AP)
 Tirupati(AP)

Recent Highlights
Products are available in Bangalore markets since July,2017
Installed a snack vending machine in Global Edge School, Hyderabad.
Supplying ICRISAT two products of Nutri-Basket(a pilot project of Telangana government to address
malnutrition & anemic problem in the state)
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What Clients say ?

I purchased Rigdam Crispies. They

are really relishing, good to taste and
also healthy. I am happy that my son
is liking this tasty and healthy
alternative snack food. I strongly
recommend Rigdam Crispies to one
and all. Snack Vending Machine at Global Edge School
Shanku Vuppala
Shanker Infrastructure,Hyderabad
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 Competitive Landscape & Our Advantage

Indirect Competitions Similar products like Kurkure, Bingo, Full Toss, Act II which are generally made
from corn meal exist in market.

• Good Food Agro Ventures- Jowar crispies

Direct Competitions • Roasty Tasty- Jowar Flakes Mixture

• Heart & Soul- Jowar Crackers)

• Healthy Food Products at affordable price.

Ind Millet Foods
Advantages • Competitive pricing(30% lesser price)

• Access to Food Specialists & Mentors from Research Institutes like ICRISAT &
IIMR
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MARKET OPPORTUNITY
The Indian packaged processed foods industry is estimated at US$ 10.87 bn – US$ 13.05 bn,
including biscuits, chocolates, ice-cream, confectionery, snacks, cheese and butter.

 The industry is growing at a healthy 14-15 percent over the past two-three years.

By FY 2020 ,Indian food and retail market is projected to touch US$ 482 bn

Convenience foods: The rise of convenience foods is due to the changing lifestyles, paucity of time,
rising disposable incomes and change in food habits. There are distinct segments which are expected
to see robust growth with India’s food industry moving towards differentiated product offerings.

These include
 Biscuits (24% market share)
 Snacks (19% market share)
 Health Foods (13% market share) Target Market
 Breakfast Cereals (1% market share)
 Ready to Cook & Ready to Eat foods (3% market share) Market Share xxxx
 Imported Foods (17% market share)
 Chocolates (13% market share) 8
REVENUE MODEL
Targeting Specific Consumer Base

Low - cost price strategy • Low-cost price strategy is adopted so as to make the product
affordable to the consumers by guaranteeing them value for
money. The main aim is to provide quality products to the
consumers at minimum cost,

product innovation focusing on product innovation to cater to domestic tastes, while also introducing
international flavours;

Innovative Products

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Team

Dibyajyoti Borgohain Saikia Madhavi Pomar Jayanthi Satram

BSc.(Physic),MCA MSc.(Anthropology) Worked as Research Associate
Worked as Facilitator in various schools Worked as Research Associate, Sipra Labs, Hyderabad
National Institute of Nutrition(NIN)
Analyst, Apollo Hospitals

Aravazhi Selvaraj Dr.Saikat Dutta Majumdar

Advisor : COO,INP,AIP-ICRISAT COO,NPK,AIP-ICRISAT

Support Organizations

• Best Women Entrepreneurs Award,Telangana State(2017) by IIMR-ICAR- Millet Fraternity Of India

Recognitions
• Women Of Mettle StartupWave Incubation Award(2017) by Creditree
• Best Innovative Food Product(2015) by ALEAP(Ladies Entrepreneurs Association of India) 10
ASK
Fund Raised till Date Raising Rs 950 L for scaling up of existing business
# Source Amount(in Lakh)
# Head 2017-18 2018-19
1 Promoters 21
2 Loan 18
1 Assets (Land,Building,Machines) 300 300
3 Crowd Funding 8
TOTAL 47
2 Technology platform 5 10
Targets Next 3 Years
Enter markets of most cities in South of 3 Sales & Marketing 30 40
India
4 Operating expenses 70 200
Build a state of the art production plant.

Cross 15 Cr turnover 5 Regulatory / Certifications 2 3

50+ Direct Employment Generation TOTAL (Rs Lakhs) 407 543

Contract farming to encourage farmers to
cultivate millets by giving them a better price.
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