A WORLD OF

IDEAS
Starting point

Take a look at the infographic on the

next page showing the connection
between major US base media groups
that have a global reach.
 Discovering Paths

ed experiences, despire geographical distance and lack of physical

interaction. Such phenomContemporary development in technology
and transportion seem to have bridged many worlds together into
one Earth. The internet has facilitated the growth and tendency
toward cultural homogenization of what Marshall McLuhan described
as a “global village,” where increasing interconnections and
strengthening linkages lead to the formation of communities that
have sharenon explains why and how a Spanish song from Puerto
Rico,
“Despacito,” has conquered the world in a matter of eight months as the
most viewed music video online, with more than 3.3 billion hits(as of this
writing): or how avid international fans are able to watch an episode of
Game of Thrones season 7 days before its release date; or why President
Rodrigo Duterte has been featured in a number of late night show and
editorial cartoons in many parts of the globe. Beyond the internet that
enables citizens from almost every country to upload and download
information, as well as shared and reshare it with everyone, improvements in
the transportation systems (and a relative cheapening of prices ) also
contribute to the exponential growth of intercontinental travel and tourism,
making genuinely shared cultural experiences possible for many people. A
middle-class Filipino professional can easily book a flight to Singapore to have
Hainanese chicken for breakfast, to.
Malaysia to eat mee goring (freid noodles) for lunch,and head back
to manila to order a burger from a local fast-food restaurant or
Korean noodles for dinner-all in a day. meanwhile, elderly Filipino
citizens can also easily go to a pilgrimage to Israel or the Vatican,
through the convenience of the ever-present travel agencies.
Partnerships between telecommunications firms here and abroad
have also allowed migrant workers and their families to have cheap
access to texts, calls, and video chats on a more regular basis.
Innovations in technology and transportation globalized almost
everything from languages to cultures from films to religion, from food
to politics.
.
This chapter discusses how various media
can influence different forms of global
media. It also attempts o explain the effects
of globalization on national identities,
languages, religious beliefs, and cultures.
Finally, it examines the relevance of religion
with global peace, as well as the former’s
relationship with global conflict.
Global Media and Integration

 Media drive various forms of global integration through promoting capital

globalization , bringing countries closer to western ways of life , and promote
cultural exchanges through mediated cultural experiences . Jack lule is
explore and revealing that. The media foster the conditions for global
capitalism. They fill our days with invitation and exhortation for consumption ,
from ceaseless commercial on radio and television , to product placement in
films , to digital billboards, to pop ads , to broad share in bathroom stalls. The
media pack these channels with exhortation of consumer products , and
markets. Advertisement , cover magazine stories that fawn over CEO minute -
by- minute reporting of the stock market, films that revel over spectacular
consumption and high-end products, endless newspaper ratings of top
products and services – all these and more make capitalism seem not only
natural but necessary on modern life.
 Huge transitional global corporations that embody globalization even as
they celebrate globalization…
 The epitome of economic globalization. Around the world, once small,
local, and regional media companies etc.
 It has all happened incredibly fast, primarily in the last 25 years.
 Six companies in particular, Disney, Time Warner, News Corporation
Viacom, Vivendi, and Bertelsmann are estimated to own and /or control
nearly 75% of the global media.
 They contribute to global integration through building connection
between the first and the third worlds, between the Global North and the
Global South, while at the same time promoting the West’s version of
capitalist globalization, exhorting the developing countries to aspire for
Western lifestyles and cultures
 Mainstream media channel from the western world such as CNN,NEWS
BBC TV5monde, deutsche welle and the like, along with of
 Their local sub