ABOUT the company

OYO stands for “On Your Own”.

OYO is the third largest hospitality company around the globe.

The company was founded in 2013 by an IITian; Ritesh Aggarwal.

It is owned by Oravel Stays Private Limited.

Having headquarter in Gurgaon, OYO serves around in both European and

Asian countries.

With an estimated net worth of over ₹4,400 crore, Oyo CEO Ritesh
Agarwal could feature among the richest Indians in the future.
 From a single hotel in May 2013 to over 12,000-plus hotel partners at present, Oravel Stays

Private Limited, the parent company behind Oyo, now manages around 270,000 rooms in
more than 350 cities across seven countries. Within a year of its launch there, Oyo’s
business in China, a market that is known to be difficult to crack, is already half as big as
India’s.

 Apart from the low-cost economy rooms that Oyo is famous for, users can now choose from
a variety of options such as Townhouse (premium-economy), Home (home stays), Silver Key
(executive apartments), Oyo Living (long-term housing rental), Capital O (corporate living
spaces), Palette Resorts (upper-end leisure resorts) and Weddingz.in (wedding banquets).
Today, nearly 15 percent of Oyo’s revenues come from its non-economy segment.
OBJECTIVES
The main objective is to know the customers of
Oyo.
Who people uses Oyo?
Why do people prefer Oyo?
What is the market reputation of Oyo?
Which are the sources people use to access Oyo
rooms?
 Research Methodology
The research design that has been used is Descriptive research
design.
Data is collected through primary and secondary sources.
The sample size taken for research is 30 respondents.
Data analysis is done via pie charts and bar graphs.
Data is collected through questionnaire prepared via Google
form.
Data Collection
PRIMARY DATA SECONDARY DATA

 Questionnaire  Magazines

 Personal interviews  Internet

Data
Analysis
 Data Interpretation
 Youth prefer Oyo; people who prefer to go on trips with friends.

 Middle class families or people who don’t want to spend much on stay prefer Oyo

rooms.

 Social media is playing an effective role in bringing Oyo rooms into consideration while
people planning their trips.

 Most of the people prefer to book Oyo rooms via Oyo app or site. Some people also

prefer to book Oyo rooms via other partners such as MMT, goibibo, travel agents etc.

 Over 70% people like Oyo and tend to refer to their know ones.
 Conclusion
Oyo is providing various facilities to its customers at discounted prices, which fits in
budget of tourists and make them to plan their trip more effectively; spending less
on stay.

As an intern at a tourist place in Oyo, I got a better insight into how an organization
works internally.

During these 2 months, I got acquainted with the work done by company and the
way it addressed its goals and objectives.
 It taught me how to deal with the problems on the go, enabled me to sharp my
organizational and administrative skills.
I have build a new confidence and learnt how to formally communicate with customers,
clients and colleagues.
Motivational activities for clients are quite effective to learn about.
Delight activities organized for customers is enjoyable along work.
During my work experience at Oyo, I was fortunate enough to have experienced
firsthand and learned various sides of what happens while working on client relationship
and customer satisfaction.
Presented by- Muskan

UID- 17BBA1323

Project Guide- Ms. Tanya

Thank
You!