PT. Mayora Indah Tbk.

Office address : Mayora Group Headquarter Building

Jl. Daan Mogot KM. 18
Cengkareng, Jakarta 11840 – Indonesia
Factory Address:
PT. Mayora Indah Tbk.
Jl. Telesonik, Jatake, Tangerang
PT. Torabika Eka Universe
Jl. Raya serang Km. 12,5 Desa Bitung Jaya, Kecamatan Cikupa, Tangerang
PT. Gemilang Mas
Jl. Daan Mogot Km 19,Batuceper, Tangerang
Vision & Mission
• To become a quality manufacturer of food and
beverage products that is trusted by the consumers
both in domestic and International market, and
control a significant market share in every
category entered.
• To provide added value to all company
stakeholder
• To provide a positive contribution to the
environment and the country where the company
operates.
A Brief Description

Established in 1977, PT. Mayora Indah Tbk. has the first factory
located in Tangerang. The target market at that time was in
Jakarta and surrounding areas. Its product, the Roma coconut
biscuits, has exploded on the market and has even survived.
Providing quality food products, now, PT Mayora spread its
selling overseas, especially in ASEAN countries. Although it has
developed rapidly in the Indonesian market, Mayora only
became a public company in 1990. Where stocks can be
generally traded and bought. Mayora is no longer just expanding
in ASEAN, but is targeting its market share in Asia.
Now Mayora's company has grown with various
subsidiaries that have spread across various countries,
such as Singapore, Malaysia, Thailand, Philippines,
Vietnam, Hong Kong, Australia, Saudi Arabia, Italy,
United States, and Africa.
Being a Fast Moving Consumer Goods Companies, PT
Mayora received many awards such as from Swa
magazine as "Top 100 Exporter Companies in
Indonesia", from Asia Money as "Top Five Best
Managed Companies in Indonesia", from MUI "Best
Manufacturer of Halal Products ", and various other
awards.
 Product
As a market leader with processed food and beverage products, the production and PT
Mayora Indah market continues to grow. In fact, there are 8 divisions with a variety of
different products. They are :
• Biscuit
Brands : Better, Coffee Joy, Danisa, Jam O Jam, Malkist, Roma, Royal Choice, Slai O’Lai,
Wonder Wheat
• Beverages
Brands : Kopiko 78°C, Le Minerale, QGuava, The Pucuk Harum
• Candy
Brands : FRES, Juizy Milk, KIS, Kopiko. Tamarin
• Wafer & Chocolate
Brands : Astor, Beng-beng, Cal Cheese, Choki-choki, Superstar, Zuperrr Keju
• Instant Food
Brands : Bakmi Mewah, Joymee, Mi Gelas, Super Bubur
• Coffee
Brands : Kopiko, Torabika
• Cereal
Brands : Energen
ROMA

Suitable snack for family, Roma Coconut Biscuits have

a savory and crispy taste. With the taste of real
coconuts, this healthy snack is liked by all ages. In
addition, Rome Coconut Biscuits also contain calcium,
Vitamin E, and Vitamins B1, B2, B6, and B12 which
are good for the body. Based on data from the Top
Brand Award in 2019, Roma is the most popular brand
for consumer with 60,9%
This product is very cheap. In Blibli you can get Roma
Coconut Biscuits at a price of Rp 9,900 for 300 gr.
Similarly, in Shopee, it sells only Rp 7,500 for a total of
300 gr.
Teh Pucuk
Harum

Teh Pucuk Harum is made from the tip of the tea leaf,
hygienically produced with advanced technology AST
(Advanced Sterilizing Technology) to give you the
extraordinary refreshment.
The Pucuk Harum has passed as a halal drink.
Apart from without preservatives, Teh Pucuk Harum
also does not use artificial sweeteners and coloring.
Provided in bottle packaging makes Teh Pucuk Harum
practically carried everywhere.
Based on data from the Top Brand Award in 2019, Teh
Pucuk Harum lead RTD Tea with 35,2%
Kopiko

Mayora released Kopiko in the 1980s and became the first

coffee candy in Indonesia and as a pioneer of coffee in the
form of candy. Kopiko is made from selected coffee beans
and processed in a traditional way, so that the coffee taste is
maintained.
Kopiko is the number one coffee candy product in the
Philippines, Vietnam, Malaysia, India, Africa and the
United States. Kopiko also exports to more than 100
countries with a very significant export value of more than
40% of the local market
In the 2019, based on Top Brand Index data, Kopiko reach
first ranks with a percentage of 13.9% shifting Relaxa with
a percentage of 13.1%
Beng-Beng

Beng-Beng is one a pioneer of chocolate-coated caramel wafers in

Indonesia.
Mayora not only provides quality assurance on its products, but
Beng-Beng has received halal certificates from MUI and BPOM.
Strength:
• Beng-Beng has four different flavor variants, namely Beng-Beng
Chocolate, Beng-Beng Cappuccino, Beng-Beng Mint, and Beng-Beng
Peanut Butter.
• Beng-Beng is one wafer that has 4 delicacies at once.
• The price is relatively cheap and affordable.
Beng-Beng became one of the top brands for kids 2019 in the
chocolate-coated wafer category with a percentage of 35.5%
Mi Gelas
This noodle made of natural ingredients, free of artificial MSG, preservatives, food coloring, and
containing Protevit. These foods are safe for consumption by children, safe for consumption many
times.
Benefits of Mi Gelas :
• More Practical
The benefits of glass noodles to consume them do not require a long time in the process of serving.
For those who are busy, they don't need to worry when they are hungry, because glass noodles can
be used as an alternative choice to prop up the stomach.
• As an Energy Source
The calorie content in glass noodle products can help meet the body's energy needs. Eating glass
noodles can help someone to feel full when hungry.
• Anyone Can Enjoy
The existence of glass noodles is something that can be enjoyed by anyone, including people from
low economic levels. This is because the price of glass noodles is affordable.
• Has Various Sense Variants
One thing that makes the benefits of glass noodles as one of the choices of consumption is because it
has a variety of flavors offered.
Torabika

The combination of a fragrant mixture of instant coffee with

delicious sweet and tasty creamer which gives the privilege
of enjoying the taste of coffee.
Mayora through its high quality brand Torabika has
successfully exported large quantities of products and has
successfully become a market leader in foreign markets,
such as the United States (US), Russia, China, Europe to the
East and Africa.
In 2018, Mayora coffee product exports to Russia under the
brand name Torabika Cappuccino have exceeded 1,000
containers per year. the success of the export of this product
has increased Mayora's business growth by around 30
percent from the previous year
Energen

A practical and nutritious breakfast solution that offer you a

complete nutrition and energy (milk, egg, cereal, oats and essential
vitamins) for the whole family. Energen has several variants, there
are chocolate flavor, vanilla flavor, green bean flavor, ginger flavor,
and corn.
In a market position that is in mixed cereal, Energen controls more
than 60% market share. Besides being popular as a leader, Energen
also became pioneers of practical cereal drinks.
The sale of energen not only in Indonesia but also to the Philippines
as a target abroad.
In 2016, based on data from the Philippine Statistics Authority
(PSA) processed by the Indonesian Trade Attache, the market share
of Indonesian food and beverage products in the Philippines reached
8.13 percent.