Summer Internship Project

TOPIC- Impact of Coverage addition and

in store execution on sales growth.
Under the guidance of: Presented By:

Mr. Rohit Mahajan Mridul sharma

(ASM)
 Overview

Date of joining: 16/05/19

Location: Ghaziabad
Stockist: Mahadev Trading Company

Key Routes: Chiranjeev vihar, Shastri Nagar, Sector-23,

Crossing, Vijay Nagar, Raj Nagar, Ghanta Ghar, Govindpuram,
Pratap Vihar, Kavi Nagar
 Project Objectives

1.To understand the beat and tap the uncovered

outlet by the SSM.

2.To map out new opportunities in the retail outlet

for REAL fruit Juice.

3.Suggesting measures (Trade or Consumer related)

in order to improve Market Share.
 Sale Generated From New Outlets
S.No Name Of The Outlets Beat Sale(May+June)
1 The cake connection Chiranjeev vihar 2,000
2 Sangeeta Medical Hall Jagriti vihar 2,500
3 Radhe Shyam sweets Pratap vihar 1,000
Jai Maa Laxmi Bakers and
4 Confectioneries Vijay nagar 3,500
5 Supar Kirana store Shastri Nagar 3,500
6 Krishna general store Shastri Nagar 4,000
7 Shashi medical store Nehru Nagar 1,000
8 Lifeline Pharmacy Nehru Nagar 1,200
9 Mahi general store Crossing 1,500
10 Aggarwal sweets India Crossing 1,300
11 Ved prakash store sector-23 2,000
12 Krishna’s Pratap vihar 1,600
TOTAL 25,100
 BEAT BUSINESS
SALE
Beat % Change
May,2018 May,2019
Chiranjeev vihar 1,20,459 76,578 -36.42%
Kavi Nagar 90,478 57,746 -36.17%
Patel Nagar 1,85,394 66,324 -64.22%
Raj Nagar 2,06,287 76,000 -63.15%
Raj Nagar,sec-10 85,907 57,049 -33.59%
Raj Nagar Extension 1,76,178 1,63,093 -7.42%
Govindpuram 1,98,560 1,06,964 -46.13%
Crossing 1,00,000 75,048 -24.95%
Main market 2,96,264 2,59,345 -37.96%
Rakesh Marg 1,42,704 88,532 -47.36%
Shastri Nagar 1,78,916 94,169 -63.82%
Swarjyanti puram 1,09,111 39,467 -40.46%
Vijay Nagar 5,07,176 3,01,939 -45.66%
Ghanta ghar(Whole sale) 39,40,476 21,41,114 -43.14%
 SALE
Beat % Change
June,2018 June,2019
Chiranjeev vihar 1,60,918 62,872 -60.12%
Kavi Nagar 1,05,450 29,046 -72.45%
Patel Nagar 2,29,084 1,22,778 -45.4%
Raj Nagar 1,65,724 58,571 -64.65%
Raj Nagar,sec-10 56,177 46,771 -16.74%
Raj Nagar Extension 1,42,868 1,46,011 2.2%
Govindpuram 1,20,809 92,649 -23.33%
Crossing 1,92,555 1,28,746 -33.13%
Main market 2,33,856 2,39,641 2.47%
Rakesh Marg 1,17,287 77,694 -33.75%
Shastri Nagar 1,00,166 69,121 -30.99%
Swarnjyanti puram 90,912 52,846 -41.87%
Vijay Nagar 3,41,541 2,84,955 -17.44%
Ghanta Ghar (Whole sale) 48,72,988 25,67,134 -47.31%
 Daily report
S.No. DATE BEAT BUSINESS LINES BILL CUT
1 17-05-2019 Chiranjeev vihar 22,188 111 19
2 18-05-2019 Audit was done for the expired products with Mr. Munish Mittal.
3 20-05-2019 Jagriti vihar 29,500 89 17
4 21-05-2019 Survey was done at Khora Colony.
5 22-05-2019 Ghanta Ghar 24,500 92 22
6 23-05-2019 Vijay Nagar 54,300 212 40
7 24-05-2019 Ghanta Ghar 9,300 42 10
8 25-05-2019 Shastri Nagar 43,700 105 26
9 27-05-2019 Sector-23 20,000 81 16
10 28-02-2019 Survey was done at Khora Colony.
11 29-05-2019 Nehru Nagar 23,200 92 19
12 30-05-2019 Govindpuram 26,700 72 16
S.No. DATE BEAT BUSINESS LINES BILL CUT
13 31-05-2019 Crossing 33,100 108 27

14 01-06-2019 Presentation at Head office

15 03-06-2019 Sector-23 21,100 73 17

16 04-06-2019 Sector-46,47, Noida 8,300 50 8

17 06-06-2019 Pratap Vihar 25,300 113 24

18 07-06-2019 Chiranjeev vihar 30,000 173 27

19 08-06-2019 Patel nagar 25,800 91 27

20 10-06-2019 Sector-23 22,800 83 22

21 11-06-2019 Indrapuram 30,400 126 21

22 12-06-2019 Nehru Nagar 31,300 110 27

23 13-06-2019 Pratap Vihar 17,300 89 20

24 17-06-2019 Sector-23 22,400 75 17

25 19-06-2019 Rakesh Marg 16,800 74 18

26 20-06-2019 Pratap Vihar 16,300 84 18

S.No. DATE BEAT BUSINESS LINES BILL CUT

27 21-06-2019 Chiranjeev vihar 17,600 80 18

28 22-06-2019 Patel nagar 21,100 74 23

29 24-06-2019 No order received (Due to removal of few beats)

30 25-06-2019 Lajpat Nagar 25,500 79 18

31 27-06-2019 Pratap Vihar 22,600 77 17

32 28-06-2019 Crossing 16,100 75 16

33 29-06-2019 Patel Nagar 18,100 79 18

34 01-07-2019 Govindpuram 20,100 75 19

35 02-07-2019 Rajnagar extension 31,100 90 15

TOTAL 7,26,488 2774 602

Arrangement of the products i.e. For better
In store Execution
 Result

1. Salesmen under my guidance have achieved their respective

targets in both the months.
2. Outlets added in two months have contributed 25,100 in
the sale.
3. In store execution has resulted in improving the visibility of
the products.
4. Sampling of new products to the retailers has helped in
getting there confidence on new products and thus resulted in
increased NPD stores.
 TARGETS ACHIEVED

SSM (Mr. Shivam Chaudhary) SSM (Mr. Mohit Chaudhary)

Month
Target % Target %
Target Achieved Achieved Target Achieved Achieved

May 5,00,000 5,21,000 104.20% - - -

June 3,00,000 3,25,000 108.33% 3,50,000 3,59,000 102.57%

 Recommendations
• Create more awareness for the REAL Activ Fruit Juices and establish its entity, as a
lot of people are unaware of its benefits and can merely distinguish it from REAL
fruit Juices.
• Buy shelf space in the outlets
• Use of banners, roll-ups, balloons and display boards at the outlets to attract
customers and provide refrigerators to customers using more than 100 cases per
month and turn those outlets to REAL exclusive outlets.
• Barring a few, most of the medical stores are untapped. So we have great
opportunity to create fresh accounts
• Different price margins at different levels of trade is affecting trade.
• Supply of real juice from other state is badly affecting the current market..
• Provide High Margins for the 160 ml Koolerz for growth in Market.
Thank You