THE PHILIPPINE TOURISM

INDUSTRY
 The Philippine Tourism Industry
• A composite industries and entities, both
public and private involved in the planning,
development, marketing, sales, operations
and services evaluation of destinations,
products and services that cater the needs of
the travelers both foreign and domestic.
WHY IS TOURISM IMPORTANT?
 THE IMPORTANCE OF
TOURISM

• Sources of Foreign
Exchange Earnings.
Tourism industry is
the main
influential
type of industry in
the world.
• Employment opportunities.
Tourism industry is also one of the
influential sectors. It generates
employment opportunities. It provides
employment to unskilled, semi-skilled and
skilled manpower.
• Sources of Public as well as Primate income.
Tourism industry is the source of income
for both public also well as private sector
government charges tax, sales tax, service
tax etc.
• Cultural Exchange.
Tourism industry facilities cultural
exchange tourist carry over various cultural
concepts of other countries where they
visit. Local people can learn their language,
art, skill, culture etc. and vice versa.
THE ROLE OF THE GOVERNMENT IN THE
PHILIPPINE TOURISM INDUSTRY
• Responsible for the formulation of tourism
policies.
• Provides guidelines for the development of
destinations
• Regulates the industry in collaboration with
other government industries.
 The Philippine Tourism Industry

• Department of Tourism (DOT)

• Philippine Convention & Visitors Corporation
(PCVC)
• Philippine Tourism Authority (PTA)
• Municipal, City and Provincial Local
Government.
 Department of Tourism

• Responsible for the regulation of the tourism

industry in the country.
• Formed: May 11, 1973
• Headquarters: The New DOT Building,
• 351 Sen. Gil J. Puyat Avenue, Bel-Air, Makati
• Annual Budget: 2.5 Billion
 Philippine Convention and Visitors
Corporation
• non-stock, non-profit government corporation
attached to the Philippine Department of
Tourism (PDOT), tasked with promoting the
Philippines as an ideal tourism, convention
and incentive travel destination.
 Other national Government Units
• Department of Transportations and
Communications (DOTC)
• Civil Aeronautic Boards (CAB)
• Air Transportation Office (ATO)
• Maritime Industry Authority (MRITIME)
• Philippine Ports Authority (PPA)
• Land Transportation Franchising and
Regulatory Board (LTFRB)
• Department of Foreign Affairs (DFA)
• Department of Public Works and Highways
(DPWH)
• Department of Justice (DOJ)
• Department of Finance (DOF)
• Department of Environment and Natural
Resources (DENR)
• Department of Interior and Local Government
(DILG)
• Local Government Units (LGU)
• Philippine National Police (PNP)
 The Private Sector
• Six Industries involved in Tourism:
1. Transportation
2. Hospitality
3. Food & Beverage
4. Activities & Attraction ( Entertainment)
5. Travel and Trade
6. Other private sector entities
The Transportation Industry

• AIR
- Air Transportation Companies
• SEA
• LAND
• OIL Companies
 The Lodging Industry
• Hotel, Motels Resort, Camping Grounds Time-
Share Bed and Breakfast , Youth Hostels,
Summer Camps, Etc.
 Food and Beverage Industry
• Restaurants, Coffee shops Fast Food Outlets,
Pubs, Club Facilities, Etc.
 Attraction and Activities
• Ski Resorts, Sport Fishing, Golf/ Tennis,
Ecotourism, Water sports/ Marine Tourism,
Guiding and Outfitting Etc.
• Attractions, Museums , Galleries, Parks/
Gardens, Interpretative Centers, Cultural
Tourism , Nature Tourism, Industrial Tourism ,
Etc.
 Travel Trade
• Travel Agencies, Tour Wholesalers, Tour
Operators , Tour Guides, Etc.
 Other Private Entities
• Publishing Companies
• ITC Service Providers
• Marketing & Public relation Organization
• Event Organizers
• Miscellaneous Services