MODULE 8:

OPPORTUNITIES,
CHALLENGES, AND
POWER OF MEDIA
AND INFORMATION
 3 SPECIFIC THEMES ARE GOING TO DISCUSS
1. The prospects of greater exposure and utilization of new media
2. A special interest in World Wide Web and social media; and
3. Cybercrime

World Wide Web at the Forefront

The existence of the World Wide Web has forced practically everyone to migrate his
realm and be part of the virtual community of information seekers. Multimedia forms
have enriched information through synergy of text, audio, image, and video. Search
engines have made information seeking and retrieval more sophisticated .thus, satisfying
more conveniently your information needs. Social presence in the online world
transcend physical boundaries and cultural differences.
New media is interactive and has linked every user to each other
through vast networks of platforms as e-mail, internet search , and
messaging application .information dissemination and wider social
relationships due to online social networking dramatically changing
the landscape of generation, access, distribution, and presentation
of content. Almost anyone has limitless power over these activities
related to media and information.
According to Cheng and Shen (2010), the process of information
search that utilizes online portal is classified into:
Media document retrieval, or the functionality, i.e., search engines
that enable users ‘’To submit one or more queries in the form of an
example rich media object or keyword themes’’.
Media content mining, or the techniques employed to extract
‘’implicit knowledge ,data relationships, or other regular patterns’’
e.g., Boolean logic.
Socialness of social media
These days, you can count on the phenomenon of crowdsourcing in distributing
information faster than the blinked of an eye. This is the reason why information made
available on the internet travels at a rate that you cannot even begin to grasp. Media has
really gone a long way from the invention of the Gutenberg press. Social media has
‘‘democratized’’ the flow of information. This means that people have more liberal access
to thoughts and ideas.

Because of the web, we have seen amazing examples of ‘’Nobodies’’ becoming ‘’somebodies’’
overnight, Whiplash-fast events arising in previously obscure comers of the world. We witness
instance of super empowered Citizens, viral phenomena, and the seemingly instant
coordination of process and celebrations alike. Memes and Hashtags zip and proliferate.
--JOHN WHIBEY (2014)
Wihbey (2014) classified netizens engagement patterns with information has the
following:
1. Media (broadcast) activation
-- known as the sharing of content among media users through the different
media forms such as television, radio, print media, and other traditional media.

2. Viral (peer-to-peer)
--known as sharing of content through online or new media.

3. Hybrid
-- a combination of media activation and peer-to-peer.
There are challenges and opportunities that you as a netizen face in the midst of your
engagement with social media.
In terms of:
Collaborative projects • Projects enable the point and
simultaneous creation of
content by many end-users
• Wikis- web sites which allow
user to add, remove, and
change text-based content
e.g., online Encyclopedia
Wikipedia currently available
in more than 230 different
languages.
Blogs • Special types of web sires
that usually display date-
stamped entries in reverse
chronological order(
OECD,2007 AS CITED IN
Kaplan and Haenlein 2010)
CHALLENGES AND OPPORTUNITIES
• The joint efforts of many actors leads to a
better outcome than any actor could
achieve individually.
• Form a corporate perspective, firms must
be aware that collaborating projects are
trending toward becoming the main
source of information for many consumers
.(.e.g., although not everything written in
Wikipedia may actually be true, it is
believed to be true by more and more
internet users).
• many companies are already using blogs
to update employees, customers, and
shareholders on developments they
consider to be important .
Content communities • Man objective of content communities is the sharing of • From a corporate view
media content between users point, content
• Exist for a wide range of different communities carry the
• Media types, including text, photos, videos, and risk of being used as
Powerpoint presentations. platforms for the
sharing of copyright-
protected materials .

Social networking sites • Can include any type of information, including photo, • High popularity,
video, audio files, and blogs. specially among
yunger internet users.
Cybercrime
--according to the department of justice , is ‘’ a crime committed with or through the
use of information and communication technologies such as radio, television, cellular
phone, computer and network ,and other communication device or application’’

According to the 2001 Budapest Convention on cybercrime, criminal offense in cyber crime
include:
1. Offenses against the confidentiality, integrity and availability of computer data and
systems;
2. Computer- related offenses;
3. Content- related offenses; and
4. Offenses related to infringements of copy right and related rights.
The following are cybercrime- related laws in the Philippines;

Republic Act No. 10175

--cybercrime Prevention Act of 2012(which is currently suspended due to a
TRO issued by the Supreme Court)

Republic Act No. 9995

--- Anti- photo Voyeurism Act of 2009

Republic Act No. 9775

--- Anti –child pornography act of 2009

Republic act 9208

-- anti- trafficking in persons act of 2003
Republic Act No.8792
-- E-commerce act of 2000
Republic Act No.8484
-- Access Device Regulation Act of 1998;and
Republic Act No. 4200
-- Anti-Wiretapping Law.
Media content
according to potter (2011), people live in two worlds: the real
world and the media world. The challenge is how you as a students of
media and information literacy are able to disern the thin line that
separates these two worlds. This means ‘’being able to tell the two worlds
apart as the two merge together under pressures from newer message
formats and newer technologies that seem to make boundary lines….very
fuzzy’’. information processing is a skill that every media and information
literate audience must exploit to avoid automatically and normalization.
Media effects
media is pervasive. This being case, you might notice the subtle ways media
influence your attitude and behaviour.

Media has a particulars power over audiences that media scholar call the third- person
effect. this is an effect that make you think that media messages effect others but not
you. This can happen because you are made to think that media content may be too
banal or simple to have any effects (potter,2011)
1. Media effects are constantly occurring because of media’s constant and
direct/indirect influence on you;
2. Media work with others factors …..in exerting influence; and
3. You can control the effects process in your life.