BUSINESS PLANNING AND

PROJECT MANAGEMENT
BY:- ROOP AND JASHANDEEP SINGH
(16BBA1506) & (16BBA1441)
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What is Corporate Social Responsibility?

• Corporate social responsibility (CSR, also called corporate conscience, corporate

citizenship or sustainable responsible business) is from of corporate self-regulation
integrated into a business model.
• CSR policy functions as a self-regulatory mechanism whereby a business monitors
and ensures its active compliance with the spirit of the LAW, ethical standards and
international norms.
• CSR aims to embrace responsibility for corporate actions and to encourage a
positive impact on the environment and stakeholders including consumers,
employees, investors, communities and others.
 Philanthropic Contribute resources to the
(be a good corporate citizen) community, improve quality of life

Ethical
Obligation to do what is right and fair
(Be ethical)

Legal LAW is society’s codification of right

(Obey the LAW) and wrong

Economic The foundation upon which all other

(Be a profitable) rest
Six reasons companies should embrace CSR
In the context of CSR, innovation is a huge benefit to a company and society. For example, Unilever was able to
innovate new products such as a hair conditioner that uses less water. Without sustainability, the company’s research
and development efforts possibly wouldn’t have led to such subject
INNOVATION

One of the easiest places for a company to start engaging in sustainability is to use it as a way to cut
costs. Whether it’s using less packaging or less energy, these savings add up quickly
COST SAVINGS

Brand differentiation is one of the primary reasons companies embrace CSR. Companies such as
Timberland were able to find their voice and incorporate the company’s value into their business
model. BRAND DIFFERENCIATION
Six reasons companies should embrace CSR

CSR in an effort to look at the company’s long-term interest and ensuring that the company’s future is
well sustainable. It is a shift from worrying about the next fiscal quarter’s financial results to impact
business decisions today have on financial and social result ten years from now. LONG TERM
THINKING

What’s the point of doing CSR if no one knows about it? Using can help you engage with your
customers in new ways. Since the message is about something ‘good’, it can often be an easier way to
talk to your customers. This is an underused tool for business-to-business company communication.
CUSTOMER ENGAGEMENT

Along similar lines, if your own employees don’t know what’s going on within your organization, you’re
missing an opportunity. Companies like Sara Lee created a cross-functional, global Sustainability working
team to help create a strategy for sustainability . EMPLOYEE ENGAGEMENT