FEATURE WRITING!!!

Feature and News are

NOT THE SAME!

NEWS FEATURES
Main objective is to Main objective is
inform to entertain
Has to be kept Could be of any
short length
Has to follow a Could be written in
writing style any form and style
The Lead

 A lead is an introduction that

makes the reader more
interested to continue reading
the whole article
 Features are typically introduced
using novelty leads
 Novelty leads attract the
attention of readers; it also
carries a definite purpose
Examples of Novelty Leads

 Astonisher lead- uses an

exclamatory sentence
 Better look your best this week!
 Contrast lead- describes two
opposite things to stress a point
 Four months before 1081, Zone 15 in
Tondo, Manila was the dirtiest district.
Three months after 1081, it won first
place in the CLEAN contest sponsored
by the Department of Community and
Local Government.
Topics for Features
 In feature writing, you could choose
any topic that you like!
 For school papers, the following
topics are suggested:
 Personalities
 Experience and adventure
 Description
 Narratives
 Backgrounders
 Developmental feature articles
 What to do and How to do articles
How to Introduce the Feature
Article
 You can introduce a feature article in
any form and style
 The introduction is the ‘first
impression’
 Readers could stop reading articles
because of bad beginnings
 Introduce and Entertain!
 Don’t limit yourself in choosing a
good introduction
How to Introduce the Feature
Article
 Rhetorical Question
 Who says that age is an obstacle to education?

Take it from Danilo Marcelo if Arayat,

Pampanga who stopped going to school seven
years ago after finishing the elementary grades.
This year, at 24, he enrolled as a first year
evening student at Abada High School.
 Startling Statement
 “Hindi pa kami laos!”
Thus exclaimed the teachers,
administrators, parents, community and barangay
members as they set aside one special day
during the school’s celebration of Community
Week to have a share of the festivities, and of
course to display their hidden talents.
Ending the Feature Article

 The ending is as important as

the introduction
 Leaves a mark on the readers
 Just like the introduction,
endings could be written in any
form and style
 End the article, entertain the
readers!
Ending the Feature Article
 A summary of the whole article
 Take it from the experts: Smoking is definitely harmful to
health. Smoking may make you feel manly, but you
may not live long enough to be one.
 An announcement of the main part for the first time
 Therefore, a major part of the development
communication effort should be directed at
strengthening the character of the people at developing
in them moral values, particularly by self-discipline, self-
reliance, strength of character and fortitude
 A question left in the reader’s mind
 The hands of the new Filipino toil for the love of
creation. They turn the wheel of progress and hold high
the torch of freedom—freedom from want and hunger.
Do you have these kinds of hands?
Tips for Writing Feature
Articles
 Always have a notebook with
you

 Do your research!

 Make the reader feel what you

want them to feel
 Qualities of a Good Feature
Writer
 Has the ability to look for features
from everyday events
 Researches on the background of an
issue before starting to write
 A good observer
 Has a variety of interests
 Could catch the attention of readers
with words
 Has a good knowledge of adjectives
and adverbs
THE END!