TYPES OF

MEDIA
At the end of this module, I can:

 Classify contents of different media

types.
 Define media convergence through
current examples.
 Relate media with culture.
 MEDIA FORMS OR TYPES:

PRESS CINEMA RADIO TELEVISION VIDEO GAMES INTERNET

 PRINT MEDIA
– The most efficient way of communicating to a large
audience because of its capacity to relay the message
across cultures and distances.
– Also known as the press, this type of media refers to
materials that are written and are physically distributed.
– The inventor of printing press is Johennes Gutenberg
(1440).
– Books are the very first mass media in human history.
Baran (2010).
 FILM / CINEMA
– The film as a media is considered impressionable and has
a cathartic effect to its audience.
– With moving / motion pictures, the fil is able to enhance
the media experience of its consumer because of the
audience-video component which heightens both the
sense of hearing and sense of sight.
– Films are very important cultural artifacts because, like
books, they reflect the desires, ideologist, and sensibilities
of the culture to which they originate from.
 BROADCAST MEDIA
– One of the most distinctive characteristics of the broadcast media is their
ubiquity.
– They are considered “household” media because they can be found in
practically any corner of a home.
– The broadcast media come in to two forms: RADIO & TELEVISION.
– According to Baran (2010), radio was the first electronic mass medium and the
precursor of television.
– Radio was the “young’s people media”
– This is evident in the proliferation of FM radio stations catering to the musical
taste of younger generation also known as Format Radio.
VIDEO GAMES
 VIDEO GAMES
– Video Games continue to grow popular to both young and
old because of their increased interactivity and
interconnectivity, “from game consoles to personal
computers to the internet to cellphones” Baran (2010).
– It is at the heart of all convergence that you see occurring
in traditional media.
 POINTS OF INTERSECTION
AMONG MEDIA FORMS:
– Synergy is and interaction of two or more agents or forces so that
their combined effect is greater than the sum of their individual
effects.
– It is also a driving force for mergers and acquisitions in the media
and telecommunications industries, according to Baran

– Convergence the combination of various elements to create a new

whole.
– It is also a trend that cannot be done away with because the
audiences are getting more fragmented.
TYPE OF MEDIA CONVERGENCE

• E-BOOKS
BOOK • PRINT ON DEMAND (POD)

• ONLINE VERSION
NEWSPAPER • MOBILE APPLICATION VERSION

• ONLINE PUBLISHING
• CUSTOM PUBLISHING
MAGAZINE • MOVEMENT FROM PRINT TO TELEVISION
• ADVERTORIAL

• CONCEPT MOVIES
• SEQUELS, REMAKES, AND FRANCHISES
FILM • TELEVISION, COMIC BOOK, AND VIDEO GAME REMAKES
 • DIGITAL RADIO
RADIO • INTERNET-BASED RADIO AND PODCASTING
• RADIO ON TELEVISION (AND VICE VERSA)
• VIDEO CASSETT RECORDERS (VCR)
• DIGITAL VIDEO DISK (DVD)
• DIGITAL VIDEO RECORDER (DVR)
• DIGITAL TELEVISION OR HIGH-DEFINITION TELEVISION
TELEVISION • INTERNET-BASED TELEVISION
• VIDEO IN THE INTERNET
• INTERACTIVE TELEVISION
• PHONE-OVER-CABLE
• MOBILE VIDEO
• TELEVISION RECORDING

• ONLINE INTERACTIVE GAMING

VIDEO GAMES
INTERNET AND THE WORLD WIDE WEB
• INTERNET-CAPABLE HAND HELD GAME DEVICES
• ADVERGAMING
• ADVOCACY GAMING
• FUNCTIONALITIES OF THE TRADITIONAL MEDIA MOVING TO
THE WEB PLATFORM.
• INTERNET TECHNOLOGY INCORPORATED TO MOBILE
TECHNOLOGY (E.G: SMARTPHONES AND TABLETS)
• INTERNET CONNECTED, WIFI CAPABLE TELEVISION
MONITOR