INTRODUCTION

TO
MARKETING
HOW DO YOU LIKE THE GAME?
WHY WAS THE GAME PLAYED?
HOW DID YOU GO ABOUT THE PROCESS?
WHAT WENT WRONG?
WHAT ABOUT THE BUYERS?
WHAT ABOUT THE CONSUMERS?
SO, WHAT IS MARKETING ?
SO, WHAT IS MARKETING?
 Mouseless – an
invisible computer
mouse

Sparsh – a novel way to

copy-paste data between
digital devices

Blinkbot - a gaze and

blink controlled robot
Have it your way

You are the boss

Putting people first
Partners for profit
We understand your world
With you all the way, Pure Banking
Nothing Else, The Nation's banks on
us.
Marketing
Myopia
The Classic Case of David vs. Goliath