CHAPTER 10:

DESIGNING AND
COPYWRITING
FOR ICT PROJECTS
DESIGN PROCESS OF ICT PROJECT
The engineering design process is a
progression of steps that architects
follow to come up with an answer for an
issue. Commonly the arrangement
includes planning an item (like a machine
or PC code) that meets certain criteria
and/or performs a specific task.
This procedure is unique in relation
to the Steps of the Scientific
Method, which you might be more
familiar with. In the event that your
task includes mentioning
observations and doing tests, you
ought to likely follow the Scientific
Method.
In the event that your undertaking includes
planning, building and testing something,
you ought to likely take after the
Engineering Design Process. In the evemt
that despite everything you are not certain
which procedure to follow, you ought to
peruse contrasting the Engineering Design
Process and the Scientific Method.
 GUIDELINES IN DESIGNING ICT PROJECT
1. QUALITY – The project must
produce value for money, the
product should be useful and
provides solution, and it must be
conveyed in a professional and in
a proficient way.
2. TIMELINESS – The project
must be finished on time and
the schedule is expected to be
flexible whenever an
uncommon scenario occurs.
3. TEAMWORK – Every participants of
the project should work together, share
ideas and information, and should
collaborate to deliver quality
outcomes.
4. CONSISTENCY – Projects ought
to be overseen in a predictable
manner to enhance staff efficiency
and to exploit related experience.
5. BUSINESS VALUE –
Regardless of the scope of the
project, it should be connected
to the business goals.
6. COMMUNICATION – Projects should
be managed to ensure that all members
are aware about the progress, changes,
and challenges that the project is
currently facing to gain full support and
effective participation.
7. FLEXIBILITY – Project management
practices ought to be organized to suit
authoritative necessities and limits, and
also project requirements. They ought
to be adaptable, so that sensible
practices are applied to projects of
lesser scope, length, risk and visibility.
COPYWRITING
FOR ICT
PROJECT
What is COPYWRITING?
- is the key component of all product
promotions, campaigns and marketing. It is a
written content delivered through online and
printed materials. It is also a written material
used in convincing the viewers or the readers
to purchase a product, to render a service,
and to take action.
It can be seen on any marketing communications
media such as websites, by email, on Television,
Radio, billboards, and brochures to reach out
the people’s attention. The word “Copy” refers
to the main content primarily used for the
purpose of advertising, marketing and
persuasion. Therefore, by implementing
copywriting for ICT Project, it will be easy to
reach out to multiple persons at a time.
 GUIDELINES IN COPYWRITING:
1. Use Relevant internal links with appropriate
anchors.
2. Use Relevant, authoritative external links using
natural anchors.
3. Use External links pointing to relevant, high
authority sites.
4. Use Internal links.
5. Proper keyword usage, including synonyms.
6. Appropriately named images and alt
image tags.
7. It should be clear, understandable
headlines (for both readers and search
engines).
8. No uncrawlable content – anything
hidden behind java, redirects, etc.
 KINDS OF COPYWRITERS
1. Marketing materials – Writing general marketing
collateral such as leaflets and brochures.
2. Advertising – Thinking up creative concepts for
adverts to appear in print, broadcast or digital
media, and writing the content for them.
3. Websites – Writing content for online publication.
Some Copywriters may allied skills in website
planning, considering usability and SEO.
4. SEO (search engine optimization) –
Writing content for websites in such a way
that it appeals to search engines, with the
aim of achieving a high ranking search
results.
5. Public relations – Writing press releases
and other material designed to gain
coverage in print and broadcast media.
6. B2B – Not a discipline so much as a
market focus, business to business simply
means writing communications from one
business to another.
7. B2C – In contrast with B2B, business to
consumer copywriting is about helping
companies sell to the public.
SKILLS NEEDED FOR
COPYWRITING
1. ACTIVE LISTENING
Giving full attention to what other
people saying, taking time to
understand the points being
made.
2. CRITICAL THINKING
Using logic and reasoning to identify the
stengths and weaknesses of alternatives
solutions, conclusions or approaches to
problems.
3. TIME MANAGEMENT
Managing one's own time and the
time of others.
4. WRITING
Communicating effectively in
writing as appropriate for the
needs of the audience.
5. READING COMPREHENSION
Understanding written sentences and
paragraphs in work related
documents.
6. SPEAKING
Talking to others to convey
information effectively.
7. ACTIVE LEARNING
Understanding the implications of new
information for both current and future
problem-solving and decision-making.
8. PERSUASION
Persuading others to
change their minds.
9. COORDINATION
Adjusting actions in
relation to others.
10. EQUIPMENT SELECTIONS
Determining the kind of tools
and equipment needed to do a
job.
11. MONITORING
Assessing performance of
yourself to make
improvements or take better
actions.
12. COMPLEX PROBLEM SOLVING
Identifying complex problems and
reviewing related informations to
develop and evaluate options and
implement solutions.
13. JUDGMENT AND DECISION MAKING
Putting more thoughts and considering the
cost and benefits of an action to choose
the most appropriate one.
14. INSTRUCTING
Teaching others how to do
something.
15. LEARNING STRATEGIES
Using training methods and
procedures appropriate for
the situation when learning or
teaching new things.
TOOLS THAT ARE
USED IN
COPYWRITING
1. Google Analytics - One of the best tools
out there for webmasters, SEO's and writers
alike. Google analytics is incredibly useful
and can do many things, but is best used for
analyzing the performance of your site and
content.
2. BuzzSumo - An awesome tools that I
use on a regular basis when writing.
BuzzSumo allows you to search for terms
or phrases and show you which content
performing best in that niche across
social media. Although primarily a paid
tool, it's still worthwhile to use as a free
tool.
Keyword Tools
1. Keywordtool.io - a great tool that
generates over 750 suggestions for
every keyword/phrase you submit,
allowing you to target relevant
keywords. Best is it’s free!
2. SEMrush - a competitor and
keyword analysis tool. I wouldn't
rely on their traffic metrics much, but
definitely one of the most advanced
keyword search tool out there.
3. Yoast WordPress SEO - one of my all-
time favorite SEO and copywriting tools.
All in one SEO pack- Although I haven't
specifically used this one, I know that this
is highly recommended by others. Along
the same likers as Yoast, it helps you fine
tune up your SEO, XML, sitemap, and
Google Analytics support.
COPYWRITING
TOOLS
1. Copyscape - A free web-based
tool that, once you enter the URL
of your copy, allows you to check
the content of your page to see if
it can be found elsewhere on the
web.
2. Read-Able - is a great site for
testing your copy. Not many people
know that you should be writing at
about the level of 7th-8th grade
(depending on your audience), and it
will automatically test the reading
level of an excerpt.
3. Unsuck It - an awesome app
that i love to use when I'm having
a hard time coming up with
wording. It helps you convert
words, just as business jargon or
keywords, and replace them with
fun words that flow better.
4. Rhyme Zone - Most copy
writing needs to have a flow, and
not having a rhythm can make
your writing fall flat. Rhyme Zone
is great for helping you find a
rhyming word that strengthens
your copy.
5. Photo Sites - Below are top 5
photo sharing sites that I use for
when I'm using images in copy.
Finding photos of each of these
sites is painless, simple and each
has very high quality photos.
Thank You For
Listening