SOCIAL MEDIA ROUND-UP

BY: PRIYANKA RAJORIA

PINTEREST: NEW BUSINESS PROFILE FORMAT

• Two major changes along with small ones

• Expandable shop the collection ads: If interested in ad
user can click on ad to see wide range of products. Will roll
out to us in coming months
• Business Profiles: new business profile – can use custom
image or even can use the video. Users can also browse
products from business profile page to shop.
• New Messaging Options: New Biz profile will have it also
for users.
• Catalogs Features: The brand has also extended its
catalogue feature to select advertisers in France, Germany,
Spain and Italy. Can upload a full catalogue and automatically
create Shoppable Pins
 • Rage a competition war
• Instagram is already testing shoppable ads features
• Brands might turn to Pinterest considering the cost
and also due to expandable features
IMPACT
• Study by Neustar on 5 social media platforms reveals
Pinterest ads 2.3-times more efficient compared to
other social platforms
 • Facebook has acquired a start-up called CTRL-Labs
• Working on software on brain computing that allows
users to control computer using their brain
• Reportedly paying between $500 million and $1 billion
FACEBOOK: for CTRL-Labs

CTRL-LABS • Intent to use a wristband that allows people to control

their devices
ACQUISITION
• Been working on similar for some time
• Announcement came from Facebook’s disbanded
secretive 'Building 8' division
• Aim to use for people with disability
 • Spooky
• Work on gaining the trust before putting money into
this experiment
• Already using users data to benefits the brands with
IMPACT & their ads
THOUGHTS • Allowed misuse of data available to them
• Invasion of privacy
• How comfortable are you?
 • Facebook rolled out the change of hiding total Like
counts on Facebook posts.
• Instead of total number, ‘and others’
FACEBOOK:
• Followed a lead of Instagram, started it in Canada in
HIDING April
TOTAL LIKE • Intent to reduce social comparison, and its associated
COUNTS IN negative impacts.
AUSTRALIA • Can still see the full Like listing on any Instagram post
• Whether or not Facebook will offer the same feature
still remain unclear
 • Might Impact the Influencers and Brands who look for
validation
• Influencers and industry analysts feels the negative
impact where implemented
IMPACT & • Impact of positive change remain unclear
THOUGHTS • Facebook considered this Instagram change a success
hence launched this feature
• Definitely a good change for individual
• Ease up the mental pressure
INSTAGRAM: ADDS BRANDED CONTENT
TAGS FOR IGTV
• Brands can apply it to their ads depending on their
region
• Once applied, the ‘Paid partnership with…’ note will
automatically appear in the header of the video post
• Not available for all the users
• Must be on a Business or creator account
• IGTV is growing after previews of IGTV videos within
the main Instagram feed
 • Platform need to first work on making IGTV more
popular
IMPACT AND • Beneficial for brands looking to work with influencers
THOUGHTS who can just use this feature to promote their
products