ADVERTISING

Prepared by
Ms. Tushti .P. Bakrania
 What is Advertising ?
Helps in marketing the product.
Provide information about the product.
It is a form of communication intended
to convince an audience (viewers,
readers or listeners) to purchase or take
some action products, ideas or services.
 Purpose of Advertising ?
Communicates information
Creates grounds for personal selling
Educates people
Creates and extends demand
Creates image for the product or
service
Builds Goodwill
Counters competition
 Different ways of Advertising
Online Advertising
 Different ways of Advertising

News paper Ads

 Different ways of Advertising

Celebrity Branding
 Different ways of Advertising

Ads through Magazines

 Different ways of Advertising

Product Placement Advertising

 Different ways of Advertising

Public service Advertising

 Different ways of Advertising

Television Ads
 Types of Advertising ?
 Above the line advertising include activities that
are largely non-targeted and have a wide reach.
Examples :- TV, radio, & newspaper advertisements.
 Below the line advertising include conversion focused
activities which are directed towards a specific target group.
Examples :- Billboards, sponsorships, in-store advertising, etc.
 Through the line advertising include activities which involve
the use of both ATL & BTL strategies simultaneously. These
are directed towards brand building and conversions and make
use of targeted (personalized) advertisement strategies.
Examples :- cookie based advertising, digital marketing
strategies, etc.
 Features of Best Ads

Should be concise and

clear

McDonalds ad (big Mac

attack) contain ambiguity
 Features of Best Ads

Should not be too long

TATA SKY AD :- The length of ad was 2 minutes 1

seconds
 Features of Best Ads

Shouldn't cover false claims

Dabur India Limited:- Dabur Chyawanprash made unsubstantiate claims

in their ad that they give three times more immunity which makes kids
strong from within.
 Features of Best Ads

Shouldn't hurts the sentiments of

people

Vimal Pan masala AD:- Ajay Devgan had been sent a Notice to stop
endorsing these products.
 Features of Best Ads

Shouldn't be unethical or abusive

Wild stone advertisement was banned due to

abusive content.
Best Image ads
Nissan's clever utilization of the ad space.
Best Image ads
From camels to the moustache, see it
however you want. This Rajasthan
tourism ad captures the essence of the
Best Image ads
Don’t talk while driving.
A little explicit, but it gets the
message across.
Best Image ads
A great technique employed by
naukri.com!
Best Image ads
A Joint Account proposal by Union
Bank.
Best Image ads
A very tidy independence day wish.
THANK YOU