By:Deepika, Anisha, Anjali, Akhilesh

Meaning:

• Analytical techniques are procedures or

a methods how to analyze some problem, status or
some fact. ... Analytical techniques are usually time-
limited and task-limited. They are used once to solve
a specific issue. Opposed to management
methods that affect management of the organization
in a longer term.
 ANALYTICAL METHODS OF
INNOVATION MANAGEMENT

• 3C Analysis
• PEST Analysis
• SWOT Analysis
• GAP Analysis
• PORTER’S FIVE FORCES MODEL
• BCG Matrix
• PRODUCT LIFECYCLE Analysis
• VALUE Analysis
 1) 3C Analysis

• A) Company analysis
• B) Competitors analysis
• C) Customers analysis
 2) PEST Analysis

POLITICAL

TECHNOLOGICAL PEST ECONOMICAL

SOCIAL
3) SWOT Analysis
 IMPORTANCE OF SWOT ANALYSIS

• It helps in specifying the business objective

• It helps in identifying internal external factors
• It helps in decision making
• It helps in optimum utilization of valuable resources
• It helps in identifying the threats.
 4) GAP Analysis

• The comparison of actual performance with potential

performance is called gap analysis.
MERITS:-
• Identify gaps in the market
• It helps in allocation of time, money and human resources
• It is used to analyze gaps in processes
• It helps in determining a gap between products offering
and consumer demands.
• It helps in improving the areas of the company.
 5) PORTER’S FIVE FORCES MODEL

• Porter's Five Forces is a model that identifies and

analyzes five competitive forces that shape every
industry, and helps determine an industry's
weaknesses and strengths. Frequently used to
identify an industry's structure to determine
corporate strategy, Porter's model can be applied to
any segment of the economy to search for
profitability and attractiveness.
 THE PORTER’S FIVE FORCES

1) Bargaining power of suppliers

2) Bargaining power of buyers
3) Competitive rivalry
4) Threat of substitution
5) Threat of new entry
 6) BCG Matrix

• BCG matrix is a framework created by Boston Consulting

Group to evaluate the strategic position of the business
brand portfolio and its potential. It classifies business
portfolio into four categories based on industry
attractiveness (growth rate of that industry) and
competitive position (relative market share).
 7) PRODUCT LIFE CYCLE Analysis

• The product life cycle is the process a product goes through

from when it is first introduced into the market until it
declines or is removed from the market. The life cycle has
four stages - introduction, growth, maturity and decline.

• Companies use PLC analysis (examining their product's life

cycle) to create strategies to sustain their product's
longevity or change it to meet with market demand or
developing technologies
 8) VALUE Analysis

Value Analysis is one of the major techniques of cost

reduction and control. It is a disciplined approach which
ensures the necessary functions for the minimum cost
without diminishing quality, reliability, performance and
appearance.
COMPONENTS OF VALUE CHAIN
 IMPORTANCE OF VALUE CHAIN

• It represents the internal activities a firm engages in when

transforming inputs into outputs.
• It describes the activities that takes place in a business
• It helps to enhance profits
• It ensure deliver of valuable products and services for the
customers
• It helps to determine cost.