RECOGNIZING PROPAGANDA GRP 1 10-CREDIBILITY

PROPAGANDA
-is the deliberate use of approaches that
shape a statement and make it more
convincing based on factors like emotional
appeal or others. Its typical goal is to win a
reader or listener over to a particular line of
thinking, be it commercial, political or even
religious.
____-_______
NAME- CALLING
-this involves attaching a negative label to the
opposition or competition, putting them down in
order to pull up one’s side.

Example: My political opponent are immature

mudslingers, and as such should not be elected
to a position.
__________ __________

ITY
GLITTERING GENERALITY
-this used positive-sounding words, which also tend to
be difficult to quickly substantiate or measure in
general-sounding statements to associate them with
the prompted person or item. Good, honorable, fair
and so on are popular choices.

Example: Supporting the proposed bill is on action

that demonstrates true patriotism.
_________ ______
EMOTIONAL APPEAL
-this plays to audiences’ emotions by channeling their
pity, family attachment, fear and so on. This helps
make whatever is being promoted more acceptable
because of that emotional reaction than any logical
reason.

Example: The bill repurposing infrastructure funding

deserves your support. Think of the starving children
that could be fed with all that money.
________
TRANSFER
-relies on associating the goodwill and
popularity of an established person or item with
a particular person or item.

Example: You will be sure to enjoy You, Me,

and Other Revelations, a new film from James
Roberts, the director of the modern classic
Eugenesis.
___________
TESTIMONIAL
-similar to transfer, this relies upon the
familiarity, popularity, or expertise of a
person who endorses a person, idea, or item.

Example: Award-winning actor and beloved

teen idol Jackson Darby call the new Buel RC-
33 his motorcycle of choice.
_________
BANDWAGON
-taken from the expression “jumping on the
bandwagon”, this approach an item, the
following cause and such ’because every does it’,
implying that those whi disagree will be left out.

Example: Don’t be the last one in your class

taking down notes with the new ePad Pro 2019.
_____ _____
PLAIN FOLKS
-this approach makes the item or idea more
acceptable to people by depicting relatable,
ordinary people doing ordinary activities.

Example: Just like you, I commute to work and make

a living. I think of where to send my kinds to school as
I count my savings closely. Your concerns are my
concerns, so vote for me and I’ll fight for your rights.
_ _ _ _-_ _ _ _ _ _ _ _
CARD STACKING
- from the expression ‘stacking the card in your
favor’, this involves listing only the positive aspects
of the idea or product being promoted and
downplaying or ignoring the potential risks.

Examples: Opening the new nuclear power plant

will help create jobs, recharge the local economy
and generate energy.
VALUES
L- With the current deception we are facing nowadays via advertisements, promotions and such,
we must not forget the love we should have with our God, country and others. We must uphold
these values above anything else.

I- We must be honest with the words we spout, especially when we know we hold great power
and influence on people.

G- God should always be the reason why we do such good acts to the people. Always uphold
God’s glory in our actions, thoughts and words.

H- Nature is slowly depleting in time, and now is the good time to advertise and promote
harmony with nature to everyone.

T- Children of Light should always be committed to excellence spiritually, mentally and

emotionally. This will help us serve the greatest cause, God’s words.
BRING OUT YOUR
WORKSHEET