Establishment of Lutong Pinay:

Manufacturer of Daing Flakes

By:
IRENE H. MARALIT
 Introduction
• Easy to cook meals because of the fast-
phased lifestyle of Filipinos
• Increasing health consciousness among
consumers
• Increasing demand for low price products

(Outline here the reasons/rationale how

you come up with the idea of
manufacturing your product)
 Name of the Firm
• ALF Mfg. Enterprise
A – Aida
L – Lorna
F – Fe

(How did you derive the firm name?)

Vision and Mission
 Target Market

(Target market and why?)

 SWOT Analysis
• Strength • Opportunities
o Health benefits o Increasing population
o Lower price o Increasing health
o Strategic location awareness of consumers
• Weaknesses • Threats
o New entrant o Imitation
o Limited Capital o Economic crisis

(Briefly discuss each)

Computation of Selling Price
•TABLE

(Discuss how the selling price was computed.

Present the Selling Price to Retailers and
Selling Price to Consumers. Provide basis, (if
any) for the mark-up % used in computation)
The Product, Brand Name and
Packaging
•Figure

(Discuss here the packaging of your product, its net

weight or number of pieces, (if applicable), discuss
what is in the product label (for example: nutrition
facts, best before seal, etc.) discuss also what is the
meaning of your product’s brand name and why you
chose the colors/pictures/images in the label or
packaging.)
 Channel of Distribution
•Figure

(For mfg -> retailers -> customer: discuss how will you
deliver the goods to retailers.
For mfg/retailer -> customer: discuss how will you
operate as a retailer. Include picture of retail outlet
as this will also serve as a marketing tool.)
Advertising/Promotion
 Channel of Distribution
•Picture of Store
 Process Flowchart
•Figure

(Briefly discuss each step.)

 Process Flowchart
•Pictures

(Briefly discuss each step.)

 Plant Location
•Figure

(Briefly discuss where your manufacturing site

will be located)
 Plant Layout
•Figure

(Discuss the layout. Indicate the size of each

area.)
 Organizational Structure
•Figure
 Project Cost
•Table
Source of Capital
 Income Statement
•Table

(Discuss how long will it take

AANZFTA CO to recover the
invested capital.)
Socio-Economic Contribution
•Employment generation
•Income contribution to
government in the form of taxes,
specifically VAT

(Outline of your Chapter VI.)

 **Reminders**
1. Arrive early.
2. Make sure that the necessary equipments are ready. (LCD,
Laptop, etc.)
3. Make sure that your file is not corrupted. It is highly
recommended that you have multiple back-up file.
4. Speak in English.
5. Be polite.
6. Start with a simple prayer.
7. Introduce yourself before you start the powerpoint
presentation.

*You must also bring all the necessary documents.

• *use big font size, simple font type
• *use few/simple effects
• *make appealing ppt presentation
12 little tips
1. Study study study
2. Make a perfect prototype (if applicable)
3. Answer the questions clearly, you are the one who
knows your study very well
4. Pray, relax and be ready
5. Make a lively presentation
6. Prepare simple, elegant corpo attire
7.Prepare food for the panelists 
8. Make a back up of your file
9. Bring your own copy of your business plan
10. Prepare paper/pen to take note of revisions
11. Make a very positive impression to your panellists,
believe in yourself
12. Be on time and take note it’s the total package 