Purposive 

Communication
Public Speaking

– Public speaking is public utterance, public

issuance of the man himself; therefore, the first
thing both in time and importance is that the man
should be and think and feel things that are
worthy of being given forth.
– Dale Carnegie & Joseph Berg Esenwein (2007)
Aristotle

– Father of modern communication

– Treaties entitled Rhetoric discussed the following:
– Logos
– Pathos
– Ethos
Introduction

– Great speakers have been called hypnotic,

magnetic and charismatic, and this is not just
because they have a compelling message but
because of the captivating manner they deliver
these speeches.
Performance

– Speeches are performances and they are delivered best when they
have the feel of authenticity and earnestness.
– People respond when they think that the one speaking is being
honest and sincere and they respond more strongly when they feel
that they can relate to the speaker in question.
– Sense of humor helps break the ice.
– Strategic shows of vulnerability and concern can make an audience
feel closer to the speaker.
Plan the Speech

– It is important to express oneself in an expressive and

articulate manner.
– Carefully choose the best words
– Builds the foundations of logos, pathos and ethos
Eye Contact

– Speak in a manner that touches your audience

– Pick out three people from the audience
– Look at their foreheads
– Look at people who seem to be friendly or
accommodating
Speaking Style

– Can be developed through constant

practices
– Some people were calm, others can get
away with bursts of passion
Hand Gestures

– Choose hand gestures with purpose

– Can create impact as the content of the speech
– Must look smooth and natural rather than
robotic or artificial
– Useful signposts in making a point
Recording the Speech for 
Feedback
– Videotape your own speech, then
watch it
– To avoid mannerisms, inappropriate
hand gestures, fillers
Peer Evaluation

– Feedback from teachers, coaches or peers that

will improve one’s speech and one’s speaking
style in general.
– Posture, facial expressions, one’s general
appearance
Appearance

– Look credible and worthy of respect

– Should match the kind of audience that you want
to impress
Clothing

– Suit and tie at the most formal level

– Use long sleeved button down shirts, slacks and
leather shoes
– Barong and slacks
– Pantsuit of a formal coat and skirt
– Dress or blouse and skirt or slacks
Good Grooming

– Looks neat and clean

– Women can use make-up; high heels
Visual Aids

– Powerpoint presentation
– Video or audio clips
– Infographics
Feedback

– Audience can participate

– Asking questions to the audience
– Read verbal and non-verbal cues from the
audience
Public Speaking

– Is a dynamic performance that

disseminate information, create greater
awareness and evoke emotions in the
audience