Organisational Behaviour-1

Shivani Carriers Pvt Ltd

Managing Employee Motivation at the Bottom of the Pyramid

GROUP NAME - ‘WHITE PIGEON’

AAROHI AGRAWAL (PGP/22/001)
AKSHARA B AJAYAN (PGP/22/005)
ANKUSH MITRA (PGP/22/008)
ASHUTOSH OJHA (PGP/22/012)
ASWIN KUMAR T (PGP/22/013)
JAMES LAKRA (PGP/22/022)
PRIYA PREMI (FPM/12/15/M)
 Introduction
About the company

 Setup in 1974 by Shrawan Kumar Laddha

 Segregated into
Shivani Logistics (Partial Truck Load services)
Shivani Carriers Pvt Ltd (Full Truck Load services)
 Vandana joined Shivani Carriers(2007) to resolve fleet management issues
 Company grew at 23% annual rate from 2009-11
 Growth of company stagnant for 2011-13 but recovered in 2014
 Problems faced by the company

• Reduced freight rates

• Sluggish industrial output
• Increased operations cost
• Shortage of drivers
• Inconsistent driving habits
• Under utilization of resources
• Dissatisfaction amongst drivers
 Driver Management System
Initial Implementation:
 Incentive program introduced by Vandana
 System to monitor drivers’ activities
 Increased transparency between the organisation and drivers
 Motivation of drivers to improve technological skills
 Recognition of the best drivers
 Personality improvement for drivers

Modified system:
 Additional requirement to maintain minimum fuel average
 Problems faced by drivers

 Lack of motivation
 Lack of respect for drivers
 Bad working conditions
 No proper compensation
 Mistrust between organisation and drivers
 Poor work life balance
 Substance abuse problem
 Lack of transparency within organisation
 Solutions

 Modified incentive plan

% [(consignment value) – (maintenance cost of trucks) – (expenses submitted)]
 Training drivers to make them aware of their rights
 Flexible work timings for drivers
 Bring in transparency through feedback rating system
 Recognition program including Family Outing provision for drivers
 Ensuring drivers’ well being through regular health check-ups
 Better work environment by providing stay in motels, small refrigerators etc
THANK YOU