Presentation of my

DREAM COMPANY

Name: Sajib Junayed Safal

Email: Sajebzunaid@yahoo.com
Department of Management
My Dream Company
Unilever Bangladesh Limited
 The Unilever Bangladesh
Limited is consumer
goods company based in
Dhaka, Bangladesh.
 Founded in 1964.

 Engaged in the
manufacture and
distribution of home care
products, personal
care products, and foods.
History and Creator of Unilever Bangladesh
Limited

 It is a Joint Venture of the Government of

Bangladesh and Unilever.
 Unilever holds 60.4% and Government of Bangladesh
holds 39.6% of the share.
 The company was formerly known as Lever Brothers
Bangladesh Ltd. and changed its name in December
2004.
 William Hesketh Lever –founder of Lever Brothers.
 Mission and Vision

In the last five MISSION

years, Unilever “We meet everyday needs for
has built nutrition; hygiene and personal care
business by
focusing on its with brands that help people look
brands good, feel good and get more out of
streamlining life.”
their work. VISION
Unilever's Our vision is to grow our business,
mission is to while decoupling our environmental
strengthen life footprint from our growth and
of the Peoples
increasing our positive social impact.
of Bangladesh.
 Objectives

 Growth in market share

 Clearer product differentiation
 Long term brand value to customers
 Decrease customer acquisition cost 8% per year
 Creating and launching new products/services-
Innovation.
 Products
Unilever Bangladesh Brands:
 Wheel
 Lux
 Pepsodent
 Clear
 Vim
 Rexona
 Dove
 Vaseline
 Lifeboy
 Fair & Lovely
 Pond’s
 Close Up
 Sunsilk
 Taaza
 Employees
 At present over 90% of Bangladesh’s households use
one or more of Unilever Products.

 Provides employment to over 10000 people directly

and indirectly.

 99.8% of its employees are locals with a large number

of local ULB employees working abroad in other
Unilever companies as expatriates.
 Strengths & Opportunities
Strengths Opportunities
 In depth industry  Participation within a
experience and insight growing industry
 Largest amount of  Utilization of changing
share in the market lifestyle of people for
 Having a good number increasing demand
of established brands  Application of new tactics
 An excellent and surprise packages
distribution network  Niche marketing
 Achievements
 won the prestigious Unilever Compass into Action (CIA)
Award at the Senior Leadership event on October 21st
in London.

 won the award for Fair and Inclusive Employment

Practices at The Singapore HR Awards 2017, organized
by Singapore Human Resources Institute (SHRI).
Thank You